{"id":294206,"date":"2011-03-20T01:00:00","date_gmt":"2011-03-20T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-plan-dactions-commerciales-2498"},"modified":"2011-03-20T01:00:00","modified_gmt":"2011-03-20T00:00:00","slug":"le-plan-dactions-commerciales-2498","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-plan-dactions-commerciales-2498","title":{"rendered":"Le plan d&rsquo;actions commerciales"},"content":{"rendered":"<div id=\"883441\" class=\"widget html_bloc row-fluid\" data-name=\"html_bloc\">\n<div class=\"span12\">\n<div class=\"center\">       <iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/hpZ3J66h80w?rel=0\" frameborder=\"0\" gesture=\"media\" allow=\"encrypted-media\" allowfullscreen><\/iframe>     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"883423\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"883423\" data-url=\"\/crezeo_widgets\/883423\/update_parameter\"          data-name=\"text\">\n<p>Vendre ! <strong>C&rsquo;est sans doute le principal objectif de toutes les enseignes <\/strong>quel que soit leur secteur d&rsquo;activit\u00e9. N\u00e9anmoins, pour y arriver, il est indispensable de mettre en place &#8211; sur une dur\u00e9e bien d\u00e9termin\u00e9e &#8211; une strat\u00e9gie, un plan d&rsquo;actions commerciales. \u00c0 quoi sert ce plan ? \u00c0 qui s&rsquo;adresse t-il ? Que doit-il contenir ?\u00a0<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"883426\" class=\"widget left_picture_title_text\" data-name=\"left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"883426\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/06\/13\/20170613142848-4ed052d57a38c091f4dd6f5c2e6dcca9.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/06\/13\/20170613142848-4ed052d57a38c091f4dd6f5c2e6dcca9.jpg\" title=\" \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"883426\" data-url=\"\/crezeo_widgets\/883426\/update_parameter\"             data-name=\"title\">Atteindre ses objectifs de vente\u00a0<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"883426\" data-url=\"\/crezeo_widgets\/883426\/update_parameter\"            data-name=\"text\">\n<p>Il s&rsquo;agit d&rsquo;un document qui va pr\u00e9ciser le r\u00f4le de chacun : qui doit faire quoi, quand, comment et avec quels moyens. Une suite d&rsquo;actions d&rsquo;op\u00e9rations planifi\u00e9es d&rsquo;un point de vue prioritaire de fa\u00e7on hebdomadaire afin de vendre ses produits, services.\u00a0<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"883429\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"883429\" data-url=\"\/crezeo_widgets\/883429\/update_parameter\"          data-name=\"text\">\n<p>Sur une semaine, un mois ou sur trois ans, sur un seul produit ou sur l&rsquo;ensemble de la gamme, le plan d&rsquo;actions commerciales va \u00eatre \u00e9tabli <strong>en fonction des besoins, des objectifs et des orientations de l&rsquo;entreprise<\/strong>. Les urgences seront trait\u00e9es en priorit\u00e9. Par la suite, les actions porteront plut\u00f4t sur l&rsquo;organisation, les outils et les moyens qui vont permettre d&rsquo;\u00eatre mieux pr\u00e9par\u00e9 pour aller sur le terrain.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"883432\" class=\"widget title_h3 row-fluid\" data-name=\"title\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"883432\" data-url=\"\/crezeo_widgets\/883432\/update_parameter\" data-name=\"title\">Un outil de pilotage<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"883435\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"883435\" data-url=\"\/crezeo_widgets\/883435\/update_parameter\"          data-name=\"text\">\n<p>Ce plan peut \u00e9galement porter sur des actions marketing. Il peut \u00eatre d\u00e9taill\u00e9 en plusieurs colonnes : date d\u00e9but, date fin, budget, phases&#8230; Il doit \u00eatre <strong>le fruit d&rsquo;une bonne analyse<\/strong> du march\u00e9, de la concurrence, de la client\u00e8le et du potentiel de l&rsquo;entreprise.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vendre ! C&rsquo;est sans doute le principal objectif de toutes les enseignes quel que soit leur secteur d&rsquo;activit\u00e9. N\u00e9anmoins, pour y arriver, il est indispensable de mettre en place &#8211; sur une dur\u00e9e bien d\u00e9termin\u00e9e &#8211; une strat\u00e9gie, un pl&#8230;<\/p>\n","protected":false},"author":1,"featured_media":294205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[6],"tags":[151],"class_list":["post-294206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv-des-candidats","tag-comment-gerer-une-entreprise","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le plan d&#039;actions commerciales<\/title>\n<meta name=\"description\" content=\"Vendre ! 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