{"id":294211,"date":"2011-03-18T01:00:00","date_gmt":"2011-03-18T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-pari-de-la-franchise-8438"},"modified":"2011-03-18T01:00:00","modified_gmt":"2011-03-18T00:00:00","slug":"le-pari-de-la-franchise-8438","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-pari-de-la-franchise-8438","title":{"rendered":"Le pari de la franchise"},"content":{"rendered":"
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La franchise Troccom, c’est 152 enseignes dans six pays europ\u00e9ens. Cette franchise d’achat et de vente de produits d’occasion a mis en place un r\u00e9seau qui estime avoir encore plus de 200 possibilit\u00e9s d’implantation.  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise, un mod\u00e8le gagnant<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D’apr\u00e8s les chiffres de la F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise, on recense en France pr\u00e8s de 1500 r\u00e9seaux (3 fois plus qu’en 1991) et environ 56 000 franchis\u00e9s pour environ 48 milliards \u20ac de chiffre d’affaires.
Apparue dans les ann\u00e9es 80, et d\u00e9finie par la F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise comme \u00ab\u00a0la r\u00e9it\u00e9ration d’une r\u00e9ussite\u00a0\u00bb, la franchise est un type d’entreprenariat qui continue \u00e0 s\u00e9duire et poursuit son expansion (+ 8, 2 de progression des points de vente en franchise en un an.
En une trentaine d’ann\u00e9es, le mod\u00e8le est parvenu \u00e0 une maturit\u00e9 qui le rend plus s\u00e9duisant que jamais, pour qui souhaite se lancer dans l’entreprenariat \u00e0 moindre risque. Fond\u00e9e sur la duplication d’un concept \u00e0 succ\u00e8s et sur la transmission d’un v\u00e9ritable savoir-faire, l’aventure de la franchise, en mettant en pr\u00e9sence un franchiseur et une ou plusieurs franchis\u00e9s, affiche un objectif clair : le profit r\u00e9ciproque de deux entreprises <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Franchise Troc.com : l’important, c’est le r\u00e9seau<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Cependant, tous les r\u00e9seaux ne se valent pas : 70% des jeunes r\u00e9seaux disparaissent ainsi dans les trois ans. Il est donc crucial, pour un entrepreneur, d’apporter une attention particuli\u00e8re au choix de ses franchis\u00e9s.
Pour Jean-Pierre Boudier, cr\u00e9ateur de la franchise Troccom, un bon franchiseur, c’est avant tout \u00ab quelqu’un qui veut permettre \u00e0 autrui de r\u00e9ussir aussi bien que lui \u00bb. Et le fondateur, encore \u00e0 la t\u00eate du r\u00e9seau \u00e0 73 ans, connait bien la plupart de ses franchis\u00e9s : il a accompagn\u00e9 personnellement leurs premiers pas. Empreint de cette philosophie, la franchise d’achat et de vente de produits d’occasion a d\u00e9velopp\u00e9 un r\u00e9seau qui prend d’abord en compte les int\u00e9r\u00eats de ses affili\u00e9s. En r\u00e9ponse \u00e0 la crise \u00e9conomique, le si\u00e8ge de Troccom a, par exemple, r\u00e9duit de moiti\u00e9 ses effectifs, et a doubl\u00e9 ceux d\u00e9di\u00e9s \u00e0 l’animation du r\u00e9seau.
L’originalit\u00e9 de Troccom r\u00e9side pr\u00e9cis\u00e9ment dans la participation de toutes les composantes du r\u00e9seau : congr\u00e8s annuel des franchis\u00e9s, r\u00e9unions r\u00e9gionales r\u00e9currentes, commissions de franchis\u00e9s : marketing, publicit\u00e9, informatique et formation, appui juridique, et, en 2002, cr\u00e9ation de l’Ordre des H\u00e9rissons, conseil des sages, qui se r\u00e9unit quatre fois par an pour \u00e9voquer tout ce qui concerne l’enseigne. Tout est mis en oeuvre pour que le r\u00e9seau soit fort et d\u00e9veloppe de belles r\u00e9ussites individuelles. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour Jean-Pierre Boudier, qui, en plus de vingt ans, a interview\u00e9 des centaines de candidats, le choix des franchis\u00e9s se fonde principalement sur la personnalit\u00e9 de ceux-ci, et leur soif de r\u00e9ussite. Sans cet enthousiasme qui porte, point de salut. Parce que, si le r\u00e9seau apporte beaucoup, g\u00e9rer un magasin de la franchise Troccom suppose une palette de qualit\u00e9s tr\u00e8s vari\u00e9es, et beaucoup de coeur \u00e0 l’ouvrage. St\u00e9phane Elou, franchis\u00e9 d’un magasin \u00e0 Rennes, en sait quelque chose : \u00ab Il faut \u00eatre r\u00e9actif, imaginatif, capable de faire \u00e9voluer le concept en fonction de sa client\u00e8le, mais aussi \u00eatre en bonne sant\u00e9, car tout cela demande beaucoup du travail \u00bb.
L’adaptation du mod\u00e8le troccom, Cathy Laurent, double franchis\u00e9e de l’enseigne (un magasin \u00e0 Maubeuge et un \u00e0 Valenciennes), fid\u00e8le depuis pr\u00e8s de 20 ans, la pratique tous les jours : \u00ab En compl\u00e9tant notre offre par une nouvelle famille de produits (sacs de luxe, accessoires de mode, bijoux fantaisie….), nous avons trouv\u00e9 une nouvelle niche qui constitue une source de revenus compl\u00e9mentaire des meubles \u00bb. A l’instar de St\u00e9phane Elou, elle exerce son m\u00e9tier comme une passion, parce qu’il est \u00ab vari\u00e9, plein de surprises et permet de d\u00e9couvrir des choses extraordinaires \u00bb. St\u00e9phane ELOU en aime par-dessus tout le c\u00f4t\u00e9 chasseur, qui le rend toujours \u00e0 l’aff\u00fbt de l’objet particulier. Pour cet ancien Directeur commercial dans une maison d’\u00e9dition, la reconversion dans le d\u00e9p\u00f4t-vente lui a permis de passer d’un hobby \u00e0 un m\u00e9tier. Le choix du r\u00e9seau Troccom s’est fait naturellement, en raison de la notori\u00e9t\u00e9 de l’image de Troccom (selon une \u00e9tude de Troccom, l’enseigne fait 21% de connaissance spontan\u00e9e). Le choix d’y rester se fonde, lui, sur les nombreux services propos\u00e9s par le franchiseur et sur la rentabilit\u00e9 de l’affaire. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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A propos de la franchise Troc.com<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En 1982, Jean-Pierre Boudier cr\u00e9\u00e9 son premier d\u00e9p\u00f4t vente sur l’\u00eele de Piot en Avignon Troc de l’\u00eele est n\u00e9. En 1987, Troc de l’\u00eele acc\u00e9l\u00e8re son d\u00e9veloppement par la franchise et prend alors une envergure nationale avec l’ouverture de plus de onze magasins la premi\u00e8re ann\u00e9e. En 1996, Troc de l’\u00eele d\u00e9veloppe son implantation en Europe sous l’enseigne Troc International. En 1997, la soci\u00e9t\u00e9 fait son entr\u00e9e en bourse, au march\u00e9 libre. En 2008 face \u00e0 l’av\u00e8nement du web, Troc de l’\u00eele devient la franchise Troc.com<\/strong>.
Ce leader europ\u00e9en du d\u00e9p\u00f4t-vente d’articles d’occasion de la maison, des loisirs et du sport s’appuie sur un r\u00e9seau de pr\u00e8s de 200 points de vente en Europe ainsi que sur son site marchand. Ce concept novateur \u00e0 la crois\u00e9e du E-commerce et des magasins physiques relie les points de vente au site web pour former un m\u00eame r\u00e9seau de distribution. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour plus d’informations, nous vous invitons \u00e0 d\u00e9couvrir les r\u00e9seaux de franchise de commerce<\/a> sp\u00e9cialis\u00e9 qui recrutent et \u00e0 visionner aussi de nombreuses vid\u00e9os sur les franchises de commerce<\/a> sp\u00e9cialis\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise Troccom, c’est 152 enseignes dans six pays europ\u00e9ens. Cette franchise d’achat et de vente de produits d’occasion a mis en place un r\u00e9seau qui estime avoir encore plus de 200 possibilit\u00e9s d’implantation.  La franchise, un mod\u00e8le gagnant D’apr\u00e8s les chiffres de la F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise, on recense en France pr\u00e8s de […]<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[139],"class_list":["post-294211","post","type-post","status-publish","format-standard","hentry","category-actualites-des-reseaux","tag-performance-des-adherents","entry"],"acf":[],"yoast_head":"\nLe pari de la franchise<\/title>\n<meta name=\"description\" content=\"La franchise Troccom, c'est 152 enseignes dans six pays europ\u00e9ens. 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