{"id":294230,"date":"2011-03-08T01:00:00","date_gmt":"2011-03-08T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-fondateur-de-la-franchise-de-troc-revient-aux-commandes-pour-retrouver-la-rentabilite-8176"},"modified":"2011-03-08T01:00:00","modified_gmt":"2011-03-08T00:00:00","slug":"le-fondateur-de-la-franchise-de-troc-revient-aux-commandes-pour-retrouver-la-rentabilite-8176","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-fondateur-de-la-franchise-de-troc-revient-aux-commandes-pour-retrouver-la-rentabilite-8176","title":{"rendered":"Le fondateur de la franchise de Troc revient aux commandes pour retrouver la rentabilit\u00e9"},"content":{"rendered":"
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Pionni\u00e8re sur le march\u00e9 de l’occasion en d\u00e9p\u00f4t vente, la franchise Troc de l’Ile devenue Troc com a fait appel \u00e0 son fondateur Jean Pierre Boudier pour redonner au r\u00e9seau le niveau de rentabilit\u00e9 des ann\u00e9es fastes apr\u00e8s avoir connu des difficult\u00e9s et des d\u00e9parts de franchis\u00e9s.<\/p>\n

Cet homme charismatique de 73 ans a su \u00e0 l’\u00e9poque non seulement d\u00e9velopper un concept innovant mais aussi cr\u00e9er un r\u00e9seau avec des franchis\u00e9s qu’il a lui-m\u00eame recrut\u00e9, aid\u00e9, accompagn\u00e9 sur le plan business et personnel. Il a mis l’homme au cur de son aventure et pense que sa r\u00e9ussite et celle du r\u00e9seau tient aux relations profond\u00e9ment humaines qu’il a su \u00e9tablir entre lui franchiseur et ses franchis\u00e9s. Il a toujours consid\u00e9rer que ce sont les franchis\u00e9s qui font le succ\u00e8s d’une enseigne et qu’il faut les aider au maximum \u00e0 atteindre leurs objectifs. Un bon franchiseur doit \u00eatre pr\u00e9sent dans les bons comme les mauvais moments et \u00eatre un homme de passion. Idem pour le franchis\u00e9 qui doit avoir la volont\u00e9 de faire quelque chose de sa vie, d’en \u00eatre responsable. Entrer dans un r\u00e9seau de franchise permet d’atteindre plus facilement l’objectif gr\u00e2ce \u00e0 la formation, l’accompagnement, le savoir-faire de l’enseigne. C’est devenir entrepreneur avec moins de risques et ne pas \u00eatre isol\u00e9. Cependant, vouloir \u00eatre entrepreneur comporte des risques inh\u00e9rents que ce soit en franchise ou non. Les d\u00e9buts sont souvent difficiles sur le plan financier et personnel : un salaire souvent au Smic la premi\u00e8re ann\u00e9e et des journ\u00e9es \u00e0 rallonge. Il faut avoir deux casquettes : d’un c\u00f4t\u00e9 \u00eatre gestionnaire et manager strict, de l’autre est un commer\u00e7ant et savoir satisfaire ses clients. Le client est au cur de la strat\u00e9gie de l’enseigne qui lui accorde une place pr\u00e9pond\u00e9rante. <\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Le march\u00e9 de l’occasion : un nouveau mode de consommation<\/h3>\n
La crise a marqu\u00e9 le commerce en g\u00e9n\u00e9ral et les r\u00e9partitions budg\u00e9taires des m\u00e9nages ont \u00e9volu\u00e9. La part des produits technologiques et des loisirs empi\u00e8te sur les autres achats. Le march\u00e9 de l’occasion est une r\u00e9ponse \u00e0 ceux qui veulent vendre des biens d’\u00e9quipement, meubles, \u00e9lectrom\u00e9nager, d\u00e9co pour en acheter des nouveaux et \u00e0 ceux dont les moyens sont plus limit\u00e9s d’acqu\u00e9rir des produits en bon \u00e9tat qu’ils n’auraient pu s’acheter en neuf. Le consommateur recherche l’achat malin et se tourne vers les enseignes comme Troc com. qui utilise Internet comme relais pour les magasins. Les articles sont mis en ligne sur le site par les franchis\u00e9s qui les ont en d\u00e9p\u00f4t et les clients peuvent ensuite les r\u00e9server et venir les voir sur site. Internet est mis au service des franchis\u00e9s et veut ainsi drainer une client\u00e8le nouvelle dans les magasins Troc com.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La marque compte aujourd’hui plus de 180 franchises et le retour de son cr\u00e9ateur aux manettes est une volont\u00e9 de r\u00e9affirmer les fondamentaux de l’enseigne : un r\u00e9seau fort, des franchis\u00e9s de nouveau confiants et une strat\u00e9gie de d\u00e9veloppement qui tient compte des nouvelles technologies d\u00e9di\u00e9es \u00e0 la r\u00e9ussite des magasins. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Pionni\u00e8re sur le march\u00e9 de l’occasion en d\u00e9p\u00f4t vente, la franchise Troc de l’Ile devenue Troc com a fait appel \u00e0 son fondateur Jean Pierre Boudier pour redonner au r\u00e9seau le niveau de rentabilit\u00e9 des ann\u00e9es fastes apr\u00e8s avoir connu des difficult\u00e9s et des d\u00e9parts de franchis\u00e9s. Cet homme charismatique de 73 ans a su \u00e0 l’\u00e9poque non seulement […]<\/p>\n","protected":false},"author":1,"featured_media":294231,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[142],"class_list":["post-294230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","tag-vie-du-reseau-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"\nLe 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