{"id":294264,"date":"2011-03-01T01:00:00","date_gmt":"2011-03-01T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/des-fragrances-pour-envouter-le-client"},"modified":"2011-03-01T01:00:00","modified_gmt":"2011-03-01T00:00:00","slug":"des-fragrances-pour-envouter-le-client","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/des-fragrances-pour-envouter-le-client","title":{"rendered":"Des fragrances pour envo\u00fbter le client"},"content":{"rendered":"
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A condition qu’il soit subtilement utilis\u00e9 un parfum peut influencer le consommateur tout autant que la musique d’ambiance ou l’\u00e9clairage.<\/p>\n

Certains magasins sont confront\u00e9s \u00e0 des odeurs n’ayant rien d’agr\u00e9able du genre bouche de m\u00e9tro ou \u00e9gouts, cela incite le g\u00e9rant \u00e0 r\u00e9agir, mais il s’av\u00e8re difficile de diffuser une odeur agr\u00e9able dans un lieu ouvert… Une enseigne de parfum r\u00e9put\u00e9e en a fait les frais en voulant lancer un nouveau spray \u00e0 l’aide d’un syst\u00e8me \u00e9lectrique plac\u00e9 au dessus de ses vitrines, l’odorisation est impossible dans de telles conditions.<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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En revanche il est tr\u00e8s agr\u00e9able de cr\u00e9er une ambiance d’odeurs dans un lieu ferm\u00e9.<\/h3>\n
Partant du principe que le consommateur n’est jamais totalement rationnel, il est possible d’orienter son choix par diff\u00e9rents crit\u00e8res de l’ordre de l’affectif ou de l’\u00e9motionnel. Dans ce registre les odeurs sont trop souvent n\u00e9glig\u00e9es. <\/p>\n

Le nez est reli\u00e9 directement aux zones cervicales de la m\u00e9moire et des \u00e9motions, une odeur peut de ce fait avoir un effet imm\u00e9diat et associer directement une image ou un lieu. Certains parfums poss\u00e8dent des vertus relaxantes qui mettent le client dans de bonnes dispositions pour passer \u00e0 l’acte d’achat. Il y va des parfums comme des identit\u00e9s visuelles, l’id\u00e9al est que chaque enseigne poss\u00e8de sa propre signature olfactive. <\/p>\n

L’aromachologie (\u00e9tude de l’influence des fragrances sur le comportement) est parvenue \u00e0 \u00e9tablir un lien entre certaines huiles essentielles et les \u00e9motions. Ceci constitue une piste de r\u00e9flexion, mais le d\u00e9bat entre huiles naturelles et ar\u00f4mes artificiels reste ouvert.<\/p>\n

Des r\u00e9seaux de franchise de parfum et cosm\u00e9tiques<\/a> recrutent ! D\u00e9couvrez-les !<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

A condition qu’il soit subtilement utilis\u00e9 un parfum peut influencer le consommateur tout autant que la musique d’ambiance ou l’\u00e9clairage. Certains magasins sont confront\u00e9s \u00e0 des odeurs n’ayant rien d’agr\u00e9able du genre bouche de m\u00e9tro ou \u00e9gouts, cela incite le g\u00e9rant \u00e0 r\u00e9agir, mais il s’av\u00e8re difficile de diffuser une odeur agr\u00e9able dans un lieu ouvert… […]<\/p>\n","protected":false},"author":52,"featured_media":294265,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-294264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nDes fragrances pour envo\u00fbter le client<\/title>\n<meta name=\"description\" content=\"A condition qu'il soit subtilement utilis\u00e9 un parfum peut influencer le consommateur tout autant que la musique d'ambiance ou l'\u00e9clairage. 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