{"id":294267,"date":"2011-02-28T01:00:00","date_gmt":"2011-02-28T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/exporter-une-franchise"},"modified":"2011-02-28T01:00:00","modified_gmt":"2011-02-28T00:00:00","slug":"exporter-une-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/exporter-une-franchise","title":{"rendered":"Exporter une franchise"},"content":{"rendered":"
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Votre concept affiche une belle r\u00e9ussite en France au point que vous songez \u00e0 le reproduire \u00e0 l’international… Quels sont les choix et la d\u00e9marche qui s’imposent \u00e0 vous, exportateur d’un r\u00e9seau ?<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Passer les fronti\u00e8res demande indiscutablement du temps et de la r\u00e9flexion. D’abord, pour \u00eatre identifi\u00e9 et connu \u00e0 l’\u00e9tranger, il ne suffit pas d’y implanter un magasin, mais d’y structurer r\u00e9ellement sa pr\u00e9sence, m\u00eame dans le cas d’une d\u00e9marche passant par un Master Franchis\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il faut d’abord acqu\u00e9rir une connaissance du contexte local : les partenaires locaux et le cadre juridique, bien s\u00fbr, mais aussi les attentes des march\u00e9s \u00e9trangers, leurs potentialit\u00e9s et leurs freins. Les \u00ab\u00a0d\u00e9veloppeurs\u00a0\u00bb export peuvent avoir recours aux Missions \u00e9conomiques des ambassades de France, du Centre fran\u00e7ais de commerce ext\u00e9rieur, des soci\u00e9t\u00e9s de conseil sp\u00e9cialis\u00e9es et des salons professionnels. Pensez notamment au r\u00e9seau IFCN (International Franchise Consultants Network<\/a>) constitu\u00e9s de cabinets conseils en Franchise leaders sur leur march\u00e9 et membres de leur f\u00e9d\u00e9ration nationale de la Franchise. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le r\u00e9seau devra ensuite d\u00e9finir le moment opportun de son exportation, qui ne se pr\u00e9sente qu’une fois le concept bien en place, les moyens financiers suffisants, un compte d’exploitation positif et un nombre de points de vente important en France. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La d\u00e9finition du mode d\u00e9veloppement (en propre, master franchise, franchise ou joint-venture) sera l’\u00e9tape suivante. Elle d\u00e9pendra \u00e0 la fois des moyens financiers de l’entreprise et de la hauteur des marges qui pourront \u00eatre r\u00e9alis\u00e9es dans le pays d’expansion. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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S\u00e9verine Grumiaux <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ce qu’il faut savoir sur l’exportation de la franchise\u00a0vous l’apprendrez gr\u00e2ce au programme franchise au salon cr\u00e9er de Lille<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– Les Rendez-vous experts franchise.<\/strong><\/span><\/a> Une occasion unique pour les visiteurs du salon Cr\u00e9er de se faire conseiller sur leurs projets qu’ils soient franchiseurs ou franchis\u00e9s. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– Les 12 conf\u00e9rences sur la franchise au salon Cr\u00e9er.<\/span><\/strong><\/a> Un programme complet et des intervenants exp\u00e9riment\u00e9s pour expliquer la franchise aux futurs franchis\u00e9s et jeunes franchiseurs et les aider \u00e0 faire les bons choix. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– Le programme du FBC, Franchise Business Club<\/span><\/strong><\/a>. Pour les professionnels de la franchise, franchiseurs ou experts, d\u00e9sireux de progresser dans la qualit\u00e9 de leur recrutement de franchis\u00e9s et adh\u00e9rents. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– Le programme du LIFF, Lille International franchise Forum<\/span><\/strong><\/a>. Pour les professionnels de la franchise int\u00e9ress\u00e9s par l’international. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– Pourquoi\u00a0participer au salon cr\u00e9er dans la vall\u00e9e Franchise.<\/span><\/strong><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Votre concept affiche une belle r\u00e9ussite en France au point que vous songez \u00e0 le reproduire \u00e0 l’international… Quels sont les choix et la d\u00e9marche qui s’imposent \u00e0 vous, exportateur d’un r\u00e9seau ? Passer les fronti\u00e8res demande indiscutablement du temps et de la r\u00e9flexion. D’abord, pour \u00eatre identifi\u00e9 et connu \u00e0 l’\u00e9tranger, il ne suffit […]<\/p>\n","protected":false},"author":1,"featured_media":294268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[9],"tags":[136],"class_list":["post-294267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-experts","tag-international","entry","has-media"],"acf":[],"yoast_head":"\nExporter une franchise<\/title>\n<meta name=\"description\" content=\"Votre concept affiche une belle r\u00e9ussite en France au point que vous songez \u00e0 le reproduire \u00e0 l'international... 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