{"id":294275,"date":"2011-02-27T01:00:00","date_gmt":"2011-02-27T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/bilan-2010-groupe-salm-societe-alsacienne-de-meubles"},"modified":"2011-02-27T01:00:00","modified_gmt":"2011-02-27T00:00:00","slug":"bilan-2010-groupe-salm-societe-alsacienne-de-meubles","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/bilan-2010-groupe-salm-societe-alsacienne-de-meubles","title":{"rendered":"Bilan 2010 – Groupe SALM (Soci\u00e9t\u00e9 Alsacienne de Meubles)"},"content":{"rendered":"
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2011 commence sous de bons hospices pour la SALM (Soci\u00e9t\u00e9 Alsacienne de Meubles) repr\u00e9sent\u00e9e par ses deux marques embl\u00e9matiques Schmidt et Cuisinella. Le chiffre d’affaires 2010 r\u00e9alis\u00e9 par l’ensemble de ses r\u00e9seaux de distribution s’\u00e9l\u00e8ve \u00e0 1 milliard 67 millions d’euros – en progression de +14% par rapport \u00e0 2009 (17% pour Cuisinella et 13% pour Schmidt. Le Groupe SALM, quant \u00e0 lui, cl\u00f4ture l’ann\u00e9e 2010 avec un chiffre d’affaires de 332 millions d’euros. La SALM confirme ainsi sa position de 1er fabricant de cuisines en France et de 5\u00e8me fabricant europ\u00e9en. Le Groupe compte bien poursuivre son ascension en se fixant un objectif de progression de + 10% de son chiffre d’affaires pour 2011.<\/p>\n

Une performance \u00e9gale pour le r\u00e9seau Schmidt et le r\u00e9seau Cuisinella
<\/strong>Si la SALM est parvenue \u00e0 franchir le milliard d’euros de chiffre d’affaires, c’est essentiellement gr\u00e2ce \u00e0 la mobilisation exemplaire de ses r\u00e9seaux de distribution. Les deux enseignes, positionn\u00e9es sur deux territoires distincts – le haut de gamme accessible pour Schmidt et le jeune habitat pour Cuisinella -, ont progress\u00e9 de mani\u00e8re comparable en 2010 (+ 10% en moyenne). Elles enregistrent respectivement un chiffre d’affaires de 738 millions d’euros pour Schmidt et 329 millions d’euros pour Cuisinella.Les deux r\u00e9seaux de distribution ont, par ailleurs, enregistr\u00e9 des chiffres d’affaires records : +37% de CA pour Schmidt en mars 2010 et +21% quelques mois plus t\u00f4t pour Cuisinella. Les \u00e9quipes Schmidt et Cuisinella sont plus que jamais motiv\u00e9es pour porter haut et fort les couleurs de leurs enseignes. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Une volont\u00e9 de poursuivre son d\u00e9veloppement en France et \u00e0 l’International
En 2010, la SALM a particip\u00e9 \u00e0 l’ouverture de 42 magasins, dont 16 \u00e0 l’International. Le Groupe rel\u00e8ve ainsi l’objectif qu’il s’\u00e9tait fix\u00e9 pour 2010 !
Pour le r\u00e9seau Schmidt : 12 ouvertures sur le territoire fran\u00e7ais et 16 \u00e0 l’International. Le r\u00e9seau Schmidt comprend d\u00e9sormais 431 magasins dont 149 hors des fronti\u00e8res fran\u00e7aises.
Pour le r\u00e9seau Cuisinella : 14 inaugurations en France. Le r\u00e9seau Cuisinella regroupe aujourd’hui 178 magasins uniquement sur la France.
Pour 2011, la SALM place la barre encore haut puisqu’elle projette l’ouverture de 32 magasins en France (12 pour Schmidt et 20 pour Cuisinella) et 20 magasins \u00e0 l’export pour Schmidt. Le Groupe montre ainsi sa volont\u00e9 de poursuivre le maillage des deux enseignes en France, en privil\u00e9giant les zones encore inoccup\u00e9es et les centres-villes, et l’extension du r\u00e9seau Schmidt \u00e0 l’International.<\/p>\n

Des vendeurs toujours plus nombreux au service des consommateurs
Les r\u00e9seaux ont proc\u00e9d\u00e9 \u00e0 un recrutement massif de 194 vendeurs en 2010 :
Schmidt : de 894 vendeurs en 2009 \u00e0 1020 vendeurs en 2010
Cuisinella : de 598 vendeurs en 2009 \u00e0 666 vendeurs en 2010
En 2011, la SALM compte bien continuer ses efforts afin de d\u00e9velopper sa force de vente avec pour objectif d’atteindre une moyenne de 4 vendeurs par magasin (Aujourd’hui la moyenne s’\u00e9l\u00e8ve \u00e0 3,7 vendeurs par magasin). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Des campagnes toujours plus percutantes
Si en 2010 Schmidt et Cuisinella ont multipli\u00e9 les campagnes de communication Grand Public, la SALM augmente ses investissements publicitaires en 2011 pour offrir encore plus de visibilit\u00e9 \u00e0 ses deux marques. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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communiqu\u00e9 de presse<\/span><\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

2011 commence sous de bons hospices pour la SALM (Soci\u00e9t\u00e9 Alsacienne de Meubles) repr\u00e9sent\u00e9e par ses deux marques embl\u00e9matiques Schmidt et Cuisinella. Le chiffre d’affaires 2010 r\u00e9alis\u00e9 par l’ensemble de ses r\u00e9seaux de distribution s’\u00e9l\u00e8ve \u00e0 1 milliard 67 millions d’euros – en progression de +14% par rapport \u00e0 2009 (17% pour Cuisinella et 13% […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[139],"class_list":["post-294275","post","type-post","status-publish","format-standard","hentry","category-actualites-des-reseaux","tag-performance-des-adherents","entry"],"acf":[],"yoast_head":"\nBilan 2010 - Groupe SALM (Soci\u00e9t\u00e9 Alsacienne de Meubles)<\/title>\n<meta name=\"description\" content=\"2011 commence sous de bons hospices pour la SALM (Soci\u00e9t\u00e9 Alsacienne de Meubles) repr\u00e9sent\u00e9e par ses deux marques embl\u00e9matiques Schmidt et Cuisinella. 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