{"id":294284,"date":"2011-02-24T01:00:00","date_gmt":"2011-02-24T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/interview-de-christelle-jaffres-directrice-marketing-et-communication-bureau-vallee-7393"},"modified":"2011-02-24T01:00:00","modified_gmt":"2011-02-24T00:00:00","slug":"interview-de-christelle-jaffres-directrice-marketing-et-communication-bureau-vallee-7393","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/interview-de-christelle-jaffres-directrice-marketing-et-communication-bureau-vallee-7393","title":{"rendered":"Interview de Christelle Jaffres, directrice Marketing et communication Bureau Vall\u00e9e"},"content":{"rendered":"<div id=\"885601\" class=\"widget html_bloc row-fluid\" data-name=\"html_bloc\">\n<div class=\"span12\">\n<div class=\"center\">       <iframe width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/lt_-Fs5U148?rel=0\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe>     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"885583\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"885583\" data-url=\"\/crezeo_widgets\/885583\/update_parameter\"          data-name=\"text\">       <strong>La franchise <a href=\"https:\/\/ac-franchise.be\/fr\/franchise-bureau+vallee-723.html\" rel=\"follow noopener noreferrer\">Bureau Vall\u00e9e<\/a> a d\u00e9j\u00e0 <\/strong><strong>17 ans d\u2019exp\u00e9rience dans la vente de consommables de bureau \u00e0 prix discount <\/strong>(papeterie, fournitures de bureau, bureautique, consommables informatiques et mobilier). L&rsquo;enseigne s\u00e9duit de plus en plus de consommateurs gr\u00e2ce \u00e0 la qualit\u00e9 des produits, aux prix concurrentiels\u00a0et aux nombreux services associ\u00e9s qu&rsquo;elle met \u00e0 leur disposition.     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"885586\" class=\"widget title_h3 row-fluid\" data-name=\"title\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"885586\" data-url=\"\/crezeo_widgets\/885586\/update_parameter\" data-name=\"title\">Bureau Vall\u00e9e, une centrale de\u00a0r\u00e9f\u00e9rencement&#8230;<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"885589\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"885589\" data-url=\"\/crezeo_widgets\/885589\/update_parameter\"          data-name=\"text\">\n<p>Le<strong> positionnement discount adopt\u00e9 par le <\/strong><strong>r\u00e9seau Bureau Vall\u00e9e <\/strong>permet de diff\u00e9rencier l\u2019enseigne de la concurrence et d\u2019attirer une client\u00e8le nombreuse (65% de professionnels, 35% de particuliers) par la pratique de prix tr\u00e8s comp\u00e9titifs. La largeur de son offre produit (7000 r\u00e9f\u00e9rences)\u00a0et son grand souci de l\u2019int\u00e9r\u00eat du consommateur lui permet de fid\u00e9liser une client\u00e8le de plus en plus exigeante.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"885592\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"885592\" data-url=\"\/crezeo_widgets\/885592\/update_parameter\"          data-name=\"text\">\n<p>Christelle JAFFRES : \u00ab\u00a0Notre politique de prix chez Bureau Vall\u00e9e c\u2019est <strong>d\u2019\u00eatre les moins chers<\/strong>, donc on s\u2019organise pour l\u2019\u00eatre&#8230;\u00a0\u00bb<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"885595\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"885595\" data-url=\"\/crezeo_widgets\/885595\/update_parameter\"          data-name=\"text\">\n<p>Vid\u00e9o publi\u00e9e en 2011<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La franchise Bureau Vall\u00e9e a d\u00e9j\u00e0 17 ans d\u2019exp\u00e9rience dans la vente de consommables de bureau \u00e0 prix discount (papeterie, fournitures de bureau, bureautique, consommables informatiques et mobilier). L&rsquo;enseigne s\u00e9duit de plus en plus&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[4],"tags":[33],"class_list":["post-294284","post","type-post","status-publish","format-standard","hentry","category-tv-des-reseaux","tag-autres-commerces-specialises","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interview de Christelle Jaffres, directrice Marketing et communication Bureau Vall\u00e9e<\/title>\n<meta name=\"description\" content=\"La franchise Bureau Vall\u00e9e a d\u00e9j\u00e0 17 ans d\u2019exp\u00e9rience dans la vente de consommables de bureau \u00e0 prix discount (papeterie, fournitures de bureau, bureautique, consommables informatiques et mobilier). 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