{"id":294293,"date":"2011-02-21T01:00:00","date_gmt":"2011-02-21T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-franchise-doit-etre-en-phase-avec-le-concept-et-savoir-personnaliser"},"modified":"2011-02-21T01:00:00","modified_gmt":"2011-02-21T00:00:00","slug":"le-franchise-doit-etre-en-phase-avec-le-concept-et-savoir-personnaliser","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-franchise-doit-etre-en-phase-avec-le-concept-et-savoir-personnaliser","title":{"rendered":"Le franchis\u00e9 doit \u00ab \u00eatre en phase avec le concept et savoir personnaliser \u00bb"},"content":{"rendered":"
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Nicolas Baumgarten est franchis\u00e9 Lady Moving \u00e0 Saintes (dans une zone commerciale), en Charente Maritime depuis 3 ans. Auparavant, il \u00e9tait Responsable Merchandising et Formation pour un grand groupe alimentaire, dans toute la r\u00e9gion Sud-ouest.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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AC Franchise: Pourquoi avez-vous souhait\u00e9 ouvrir une franchise? Et pourquoi avoir choisi le secteur Forme, Sant\u00e9, Beaut\u00e9, Bien Etre?
Nicolas Baumgarten<\/strong>: \u00ab\u00a0Je suis dipl\u00f4m\u00e9 d’une \u00e9cole sup\u00e9rieure de commerce et mes exp\u00e9riences professionnelles m’ont orient\u00e9es vers le domaine de la franchise, pour les avantages qu’elle repr\u00e9sente. Je suis passionn\u00e9 de sport depuis toujours et le concept de bien-\u00eatre me correspond tout \u00e0 fait. Le club de fitness Lady Moving est destin\u00e9 \u00e0 tous les types de femmes et propose tout type d’accompagnement, ce n’est pas seulement une salle de sport. Notre objectif et de lutter contre le mal du stress, avec la partie Spa par exemple ou le coaching individuel et personnalis\u00e9. J’ai souhait\u00e9 b\u00e9n\u00e9fici\u00e9 de l’appui et de la notori\u00e9t\u00e9 d’un groupe solide: le groupe de fitness Hebe (Moving, Lady Moving, Garden Gym et Fitness Park).\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF: Quelles aides avez-vous re\u00e7u de la part du franchiseur?
N.B: <\/strong>\u00a0\u00bb De mani\u00e8re g\u00e9n\u00e9rale, le soutien d’un groupe \u00e0 forte notori\u00e9t\u00e9 et son exp\u00e9rience dans le domaine du fitness. L’enseigne a un p\u00f4le formation tr\u00e8s \u00e9labor\u00e9, j’ai d’ailleurs suivi une formation au si\u00e8ge o\u00f9 l’on m’a \u00e9clair\u00e9 sur le fonctionnement du club, la fa\u00e7on de travailler, le discours commercial… J’ai \u00e9t\u00e9 accompagn\u00e9 du d\u00e9but du projet jusqu’\u00e0 l’ouverture. Il y a \u00e9galement eu un suivi lors de la construction du centre. Depuis l’ouverture, je re\u00e7ois r\u00e9guli\u00e8rement la visite de consultants du groupe dans le club. Un regard ext\u00e9rieur me semble essentiel pour prendre du recul.\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF: Quelles sont vos missions et responsabilit\u00e9s actuellement?
N.B<\/strong>: \u00ab\u00a0Ma principale mission en tant que franchis\u00e9 est le management de mon \u00e9quipe: recrutement, formation, accompagnement, suivi des objectifs… Le m\u00e9tier des employ\u00e9s du centre est celui de coach, il est important de savoir vendre nos produits et services \u00e9galement, j’ai alors la mission de leur transmettre des notions commerciales. La gestion d’un centre n\u00e9cessite aussi une approche en comptabilit\u00e9 et bien s\u00fbr, tout le suivi des clients. Ma pr\u00e9sence \u00ab\u00a0sur le terrain\u00a0\u00bb au quotidien est indispensable, il faut garantir l’ambiance du centre et fid\u00e9liser les clients. C’est d’ailleurs ce qui me pla\u00eet le plus.\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF: Quels conseils donneriez-vous aux candidats \u00e0 la franchise?
N.B<\/strong>: \u00a0\u00bb Avoir un certain v\u00e9cu du monde de l’entreprise (au niveau commercial, marketing, communication ou management), et savoir s’appuyer sur des personnes comp\u00e9tentes me semblent des \u00e9l\u00e9ments indispensables pour ouvrir sa franchise. Il est \u00e9galement important d’avoir, en amont, d’avoir des connaissances du secteur et du march\u00e9 et une certaine assise financi\u00e8re. Aussi, je conseille aux franchis\u00e9s de savoir r\u00e9agir et d’\u00eatre force de propositions. Enfin, rester optimiste et croire en son projet.\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Nicolas Baumgarten est franchis\u00e9 Lady Moving \u00e0 Saintes (dans une zone commerciale), en Charente Maritime depuis 3 ans. Auparavant, il \u00e9tait Responsable Merchandising et Formation pour un grand groupe alimentaire, dans toute la r\u00e9gion Sud-ouest. AC Franchise: Pourquoi avez-vous souhait\u00e9 ouvrir une franchise? Et pourquoi avoir choisi le secteur Forme, Sant\u00e9, Beaut\u00e9, Bien Etre? Nicolas […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[142],"class_list":["post-294293","post","type-post","status-publish","format-standard","hentry","category-actualites-des-reseaux","tag-vie-du-reseau-de-la-franchise","entry"],"acf":[],"yoast_head":"\nLe franchis\u00e9 doit \u00ab \u00eatre en phase avec le concept et savoir personnaliser \u00bb<\/title>\n<meta name=\"description\" content=\"Nicolas Baumgarten est franchis\u00e9 Lady Moving \u00e0 Saintes (dans une zone commerciale), en Charente Maritime depuis 3 ans. 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