{"id":294296,"date":"2011-02-21T01:00:00","date_gmt":"2011-02-21T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/un-centre-commercial-experimental-fait-son-apparition-a-londres-le-boxpark"},"modified":"2011-02-21T01:00:00","modified_gmt":"2011-02-21T00:00:00","slug":"un-centre-commercial-experimental-fait-son-apparition-a-londres-le-boxpark","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/un-centre-commercial-experimental-fait-son-apparition-a-londres-le-boxpark","title":{"rendered":"Un centre commercial exp\u00e9rimental fait son apparition \u00e0 Londres : le Boxpark"},"content":{"rendered":"
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Le Boxpark est un concept de centre commercial qui se compose comme son nom l’indique non pas de boutiques mais de containers industriels en forme de gros cubes. L’id\u00e9e a germ\u00e9 dans l’esprit du Roger Wade, le fondateur de la marque Boxfresh, qui va implanter un centre de ce type sur une surface de 1 700 m2 dans un quartier branch\u00e9 de la banlieue londonienne.<\/p>\n

Ce centre a une vocation \u00e9ph\u00e9m\u00e8re car il est pr\u00e9vu de durer 5 ans minimum et pourra accueillir une soixantaine d’enseignes.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Ses avantages selon son cr\u00e9ateur sont les suivants :<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Permettre aux marques naissantes ou peu connues de tester le march\u00e9 \u00e0 moindre frais, les loyers \u00e9tant beaucoup moins \u00e9lev\u00e9s qu’en centre commercial classique ou en centre ville. Les contrats de location propos\u00e9s sont courts (\u00e0 partir d’un an) et la situation g\u00e9ographique dans un quartier \u00ab In \u00bb attire une client\u00e8le jeune et branch\u00e9e \u00e0 haut pouvoir d’achat. Il est une alternative aux grands centres inaccessibles pour les marques naissantes et un tremplin pour les jeunes cr\u00e9ateurs notamment dans le secteur de la mode pour se faire conna\u00eetre avec des risques mesur\u00e9s.<\/p>\n

Ce projet original pourrait \u00eatre \u00e9tendu \u00e0 d’autres grandes villes du Royaume Uni comme Manchester ou Birmingham mais aussi \u00e0 l’\u00e9tranger.
Le premier Boxpark ouvrira \u00e0 Londres en ao\u00fbt 2011. Une exp\u00e9rience \u00e0 suivre.<\/p>\n

N’h\u00e9sitez pas \u00e0 consulter d’autres <\/i>actualit\u00e9s sur les centres commerciaux<\/i><\/a>.<\/i><\/i><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le Boxpark est un concept de centre commercial qui se compose comme son nom l’indique non pas de boutiques mais de containers industriels en forme de gros cubes. L’id\u00e9e a germ\u00e9 dans l’esprit du Roger Wade, le fondateur de la marque Boxfresh, qui va implanter un centre de ce type sur une surface de 1 […]<\/p>\n","protected":false},"author":52,"featured_media":294297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[134],"class_list":["post-294296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-emplacements-locaux","entry","has-media"],"acf":[],"yoast_head":"\nUn 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