{"id":294323,"date":"2011-02-18T01:00:00","date_gmt":"2011-02-18T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-management-comme-facteur-de-la-reactivite-des-reseaux-de-franchise"},"modified":"2011-02-18T01:00:00","modified_gmt":"2011-02-18T00:00:00","slug":"le-management-comme-facteur-de-la-reactivite-des-reseaux-de-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-management-comme-facteur-de-la-reactivite-des-reseaux-de-franchise","title":{"rendered":"Le management, comme facteur de la r\u00e9activit\u00e9 des r\u00e9seaux de franchise"},"content":{"rendered":"
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Command\u00e9e par la F\u00e9d\u00e9ration fran\u00e7aise de la franchise<\/a> (FFF), une r\u00e9cente \u00e9tude sur la \u00ab\u00a0Capacit\u00e9 de r\u00e9activit\u00e9 des r\u00e9seaux de franchise en contexte de crise\u00a0\u00bb a permis d’\u00e9tudier les facteurs cl\u00e9s de la r\u00e9activit\u00e9 des r\u00e9seaux en termes de management relationnel et de partage de l’information. Cette \u00e9tude est partie d’un avis positif pour le secteur de la franchise : les franchis\u00e9s interrog\u00e9s ont le sentiment d’avoir \u00e9t\u00e9 mod\u00e9r\u00e9ment touch\u00e9s par la crise.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le management c\u00f4t\u00e9 franchiseur, mais aussi c\u00f4t\u00e9 franchis\u00e9<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il en ressort notamment que si un franchiseur <\/strong>manage efficacement<\/strong>, si on peut lui faire confiance, s’il communique bien et s’il est per\u00e7u comme comp\u00e9tent, alors son r\u00e9seau sera r\u00e9actif.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ainsi, \u00e0 c\u00f4t\u00e9 des outils marketing vente <\/strong>(promotions, publicit\u00e9, techniques de vente), le management des r\u00e9seaux <\/strong>appara\u00eet comme le levier majeur en cas de crise. Il participe \u00e0 am\u00e9liorer la r\u00e9activit\u00e9 des r\u00e9seaux qui doit passer par cinq \u00e9tapes : l’analyse de l’environnement, la recherche des solutions, l’explication des moyens aux franchis\u00e9s, la mise en oeuvre et enfin la v\u00e9rification. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour le franchiseur<\/strong>, le\u00a0management de r\u00e9seau consiste\u00a0\u00e0 impulser des actions de formation ou de r\u00e9vision du savoir-faire, \u00e0 entretenir une proximit\u00e9 avec les franchis\u00e9s et \u00e0 les consulter sur des d\u00e9cisions importantes. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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C\u00f4t\u00e9 franchis\u00e9<\/strong>, la notion de management de r\u00e9seau signifie qualit\u00e9 des \u00e9changes avec le franchiseur, remont\u00e9e efficace d’information et application stricte du concept. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vu dans Rezo<\/p>\n

Consultez plus d’<\/i>actualit\u00e9s sur la franchise<\/i><\/a><\/i><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Command\u00e9e par la F\u00e9d\u00e9ration fran\u00e7aise de la franchise (FFF), une r\u00e9cente \u00e9tude sur la \u00ab\u00a0Capacit\u00e9 de r\u00e9activit\u00e9 des r\u00e9seaux de franchise en contexte de crise\u00a0\u00bb a permis d’\u00e9tudier les facteurs cl\u00e9s de la r\u00e9activit\u00e9 des r\u00e9seaux en termes de management relationnel et de partage de l’information. Cette \u00e9tude est partie d’un avis positif pour le secteur de […]<\/p>\n","protected":false},"author":52,"featured_media":294324,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-294323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLe 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