{"id":294331,"date":"2011-02-16T01:00:00","date_gmt":"2011-02-16T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/une-strategie-de-diversification-pour-lenseigne-de-vetements-feminins"},"modified":"2011-02-16T01:00:00","modified_gmt":"2011-02-16T00:00:00","slug":"une-strategie-de-diversification-pour-lenseigne-de-vetements-feminins","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/une-strategie-de-diversification-pour-lenseigne-de-vetements-feminins","title":{"rendered":"Une strat\u00e9gie de diversification pour l’enseigne de v\u00eatements f\u00e9minins"},"content":{"rendered":"
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L’enseigne de pr\u00eat-\u00e0-porter f\u00e9minine G\u00e9rard Pasquier a \u00e9t\u00e9 cr\u00e9\u00e9e dans les ann\u00e9es 50 et rachet\u00e9e en 2006 par le groupe Francesco Ferri (propri\u00e9taire de la marque haut de gamme Angelo Tarlazzi).
Elle se positionne sur le cr\u00e9neau moyen\/haut de gamme pour les femmes de plus de 50 ans. Depuis sa reprise par le groupe italien, les collections se sont modernis\u00e9es pour ces femmes qui veulent \u00eatre \u00e9l\u00e9gantes tout en suivant la tendance. Une autre ligne Studio GP a \u00e9t\u00e9 cr\u00e9\u00e9e pour une cible plus jeune avec les m\u00eames exigences. Enfin, le concept architectural des magasins a lui aussi subi un lifting.
Son nouveau propri\u00e9taire veut aller plus loin et d\u00e9velopper des lignes de produits compl\u00e9mentaires comme les accessoires ou le linge de maison et la d\u00e9coration d’int\u00e9rieur tous sign\u00e9s G\u00e9rard Pasquier. L’accent est mis sur la cr\u00e9ativit\u00e9 pour des articles originaux, exclusifs \u00e0 destination d’une cliente en qu\u00eate de qualit\u00e9 et de bon go\u00fbt.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La marque G\u00e9rard Pasquier est distribu\u00e9e en France et \u00e0 l’international dans 200 boutiques franchis\u00e9es<\/strong>, multimarques et dans 16 boutiques en propre. Le groupe cherche des partenaires pour d\u00e9ployer ce nouveau concept. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

L’enseigne de pr\u00eat-\u00e0-porter f\u00e9minine G\u00e9rard Pasquier a \u00e9t\u00e9 cr\u00e9\u00e9e dans les ann\u00e9es 50 et rachet\u00e9e en 2006 par le groupe Francesco Ferri (propri\u00e9taire de la marque haut de gamme Angelo Tarlazzi). Elle se positionne sur le cr\u00e9neau moyen\/haut de gamme pour les femmes de plus de 50 ans. Depuis sa reprise par le groupe italien, […]<\/p>\n","protected":false},"author":1,"featured_media":294332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[140],"class_list":["post-294331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","tag-politique-concept-produit","entry","has-media"],"acf":[],"yoast_head":"\nUne 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