{"id":294344,"date":"2011-02-14T01:00:00","date_gmt":"2011-02-14T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/ouvrir-sa-franchise-un-debouche-pour-les-cadresaussi"},"modified":"2011-02-14T01:00:00","modified_gmt":"2011-02-14T00:00:00","slug":"ouvrir-sa-franchise-un-debouche-pour-les-cadresaussi","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/ouvrir-sa-franchise-un-debouche-pour-les-cadresaussi","title":{"rendered":"Ouvrir sa franchise, un d\u00e9bouch\u00e9 pour les cadres….aussi"},"content":{"rendered":"
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Il est toujours int\u00e9ressant de retrouver de vieilles interviews, de les lire et de constater plus de dix ans apr\u00e8s qu’on a rien \u00e0 retirer \u00e0 ce qu’on a d\u00e9clar\u00e9 \u00e0 l’\u00e9poque…m\u00eame si on est souvent tent\u00e9, l’exp\u00e9rience aidant, d’ajouter quelque chose. \u00ab\u00a0Frein\u00e9s dans leur progression, soumis \u00e0 la pression de l’employeur ou simplement taraud\u00e9s par l’envie d’\u00eatre seul ma\u00eetre \u00e0 bord, les cadres de la distribution sont nombreux \u00e0 prendre le virage de la franchise pour poursuivre leur carri\u00e8re et repr\u00e9sentent des candidats de valeur pour la plus grande joie des franchiseurs.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Plusiers cadres ont d\u00e9j\u00e0 franchi le pas<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Au bout de douze ans pass\u00e9s chez Leroy Merlin, Jean-Bernard Letessier, 41 ans, d\u00e9cide au d\u00e9but de l’ann\u00e9e 1996 de changer de vie. Ne pouvant obtenir le poste promis de directeur de magasin, il n\u00e9gocie son d\u00e9part et r\u00e9cup\u00e8re sa participation convertie en actions maison (800 000 F). Neuf mois plus tard, il prend la direction d’un centre Midas<\/a> \u00e0 Ch\u00e2teauroux (Indre). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il ne s’agit pas d’un cas isol\u00e9. Arriv\u00e9s \u00e0 un tournant de leur carri\u00e8re, nombreux sont les cadres de la distribution parmi les candidats \u00e0 l’ind\u00e9pendance. Bloqu\u00e9s dans leur \u00e9volution par la stagnation des ouvertures,\u00a0 us\u00e9s par la pression quotidienne \u00e0 laquelle ils sont soumis, ils souhaitent passer ma\u00eetres de leur emploi du temps et de leurs r\u00e9sultats<\/strong>. Les cadres sont souvent confort\u00e9s dans leur d\u00e9cision par leur employeur lui-m\u00eame. La distribution ne r\u00e9p\u00e8te t-elle pas \u00e0 ses managers qu’ils sont des patrons de PME ?<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Des responsables recherch\u00e9s<\/h3>\n
Franchise, commerce associatif, groupement de coop\u00e9ratives, leur donnent autant d’occasions de devenir des entrepreneurs. Et ils sont tr\u00e8s pris\u00e9s des recruteurs. Chez McDonald’s <\/a>France, la distribution repr\u00e9sente le troisi\u00e8me secteur d’origine des franchis\u00e9s, derri\u00e8re les services et l’agroalimentaire !<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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\u00ab Les cadres de la distribution nous int\u00e9ressent \u00e0 plusieurs titres, t\u00e9moigne Jean Samper, consultant sp\u00e9cialis\u00e9 dans le recrutement et l’orientation de futurs franchis\u00e9s. Ils ont atteint un niveau de comp\u00e9tences et de sp\u00e9cialisation qui est une source d’enrichissement pour un r\u00e9seau. Ils ont aussi la capacit\u00e9 de comprendre et d’adh\u00e9rer \u00e0 une politique commerciale tout en acceptant ses contraintes et ses avantages<\/strong>. \u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Mais ils ont toutefois un d\u00e9faut : ils s’\u00e9valuent \u00e0 un niveau parfois sup\u00e9rieur au leur. Ce qui les am\u00e8ne \u00e0 prendre des risques plus importants que d’autres cadres. \u00ab La culture d’entreprise est si forte dans certains groupes de distribution qu’un ancien salari\u00e9 confond sa valeur personnelle avec celle du groupe auquel il appartenait \u00bb, explique Jean Samper. Il devra donc se livrer \u00e0 un examen de comp\u00e9tences approfondi avant de se lancer et de d\u00e9terminer le type de franchise qui lui convient. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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A ce stade intervient aussi un facteur non n\u00e9gligeable : la capacit\u00e9 d’investissement.<\/strong> Et m\u00eame si la distribution permet plus facilement qu’un autre secteur de se construire un capital – elle r\u00e9mun\u00e8re ses managers pour partie en int\u00e9ressement et en participation -, certains reculent devant les sommes consid\u00e9rables qu’il faut investir pour s’installer \u00e0 son compte. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ce n’est pas le cas de Christian Derely, 41 ans, qui a cependant pr\u00e9f\u00e9r\u00e9 rejoindre un r\u00e9seau d’ind\u00e9pendants plut\u00f4t qu’une franchise. Apr\u00e8s seize ans d’exp\u00e9rience du commerce, dont dix dans la grande distribution, ce p\u00e8re de famille a d\u00e9cid\u00e9 de s’associer en juillet au groupement Mr.Bricolage. \u00ab La plupart des r\u00e9seaux de franchise demandent entre 600 000 et 1 million de francs d’apport personnel, explique-t-il. Ne disposant pas de ce capital, j’ai d\u00fb renoncer \u00e0 la franchise mais pas \u00e0 mon envie d’avoir ma soci\u00e9t\u00e9 ! J’ai eu la chance de rencontrer les responsables de Mr.Bricolage qui m’ont propos\u00e9 de prendre une participation minoritaire dans un magasin. \u00bb Aujourd’hui, Christian Derely est \u00e0 la t\u00eate d’un point de vente de 3 000 m2 \u00e0 Cherbourg et dirige 24 employ\u00e9s. Ses atouts pour convaincre ? Sa connaissance du commerce, son exp\u00e9rience du management, de la gestion, de l’animation d’\u00e9quipe de vente et des achats. Sans oublier son affinit\u00e9 naturelle avec le bricolage et son apport de 350 000 F. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Charisme et talent<\/h3>\n
Ces comp\u00e9tences sont autant d’atouts dont disposent les salari\u00e9s de la distribution.<\/strong> Mais parmi celles-ci, il en est une qui est d\u00e9terminante et facteur de r\u00e9ussite pour un patron : sa capacit\u00e9 \u00e0 motiver son \u00e9qui<\/strong>pe. \u00ab Un directeur de magasin ou un chef de d\u00e9partement habitu\u00e9 \u00e0 diriger une centaine de personnes sous couvert d’une structure se retrouve dans certains cas en contact direct avec une petite \u00e9quipe de vente. A ce moment l\u00e0, c’est son charisme et sa personnalit\u00e9 qui feront avancer les salari\u00e9s \u00bb, pr\u00e9cise Jean Samper. A d\u00e9faut de cette qualit\u00e9 doubl\u00e9e d’un talent pour la relation avec la client\u00e8le, il est pr\u00e9f\u00e9rable qu’il s’oriente vers une moyenne surface sp\u00e9cialis\u00e9e dont le mode de vente est plus proche du libre-service.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dernier atout du candidat issu de la distribution : sa famille adh\u00e9rera d’autant plus facilement au projet qu’elle conna\u00eet d\u00e9j\u00e0 les contraintes li\u00e9es au commerce (horaires, d\u00e9m\u00e9nagement, investissement personnel). \u00ab Si le mariage a tenu jusque-l\u00e0, conclut Jean Samper, il r\u00e9sistera au changement de vie qu’occasionne ce nouveau d\u00e9part. \u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vu dans LSA<\/p>\n

Consultez plus d’<\/i>actualit\u00e9s sur la franchise<\/i><\/a><\/i><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Il est toujours int\u00e9ressant de retrouver de vieilles interviews, de les lire et de constater plus de dix ans apr\u00e8s qu’on a rien \u00e0 retirer \u00e0 ce qu’on a d\u00e9clar\u00e9 \u00e0 l’\u00e9poque…m\u00eame si on est souvent tent\u00e9, l’exp\u00e9rience aidant, d’ajouter quelque chose. \u00ab\u00a0Frein\u00e9s dans leur progression, soumis \u00e0 la pression de l’employeur ou simplement taraud\u00e9s par l’envie 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