{"id":294356,"date":"2011-02-12T01:00:00","date_gmt":"2011-02-12T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-second-ouvrage-des-experts-de-la-federation-francaise-de-la-franchise-sort-en-mars-7131"},"modified":"2011-02-12T01:00:00","modified_gmt":"2011-02-12T00:00:00","slug":"le-second-ouvrage-des-experts-de-la-federation-francaise-de-la-franchise-sort-en-mars-7131","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-second-ouvrage-des-experts-de-la-federation-francaise-de-la-franchise-sort-en-mars-7131","title":{"rendered":"Le second ouvrage des experts de la f\u00e9d\u00e9ration fran\u00e7aise de la franchise sort en Mars"},"content":{"rendered":"
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Il ne reste que 270 exemplaires \u00e0 vendre du premier tome sur le concept franchisable. Un vrai succ\u00e8s m\u00e9rit\u00e9 pour cet ouvrage didactique r\u00e9dig\u00e9 par des personnes de grande exp\u00e9rience. Le second tome porte sur la fid\u00e9lisation au sein des r\u00e9seaux et plus particuli\u00e8rement sur le dialogue, la fid\u00e9lisation des franchis\u00e9s, les appuis aux franchis\u00e9s, la fid\u00e9lisation des clients finaux et la protection du r\u00e9seau. Ce livre r\u00e9dig\u00e9 par les experts de la f\u00e9d\u00e9ration fran\u00e7aise de la franchise sort en mars et fait d\u00e9j\u00e0 l’objet d’un fort bouche \u00e0 oreille nourri par les extraits qui en ont filtr\u00e9.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Voici en avant premi\u00e8re des extraits de la pr\u00e9face<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Elle est r\u00e9dig\u00e9e par Guy Gras, pr\u00e9sident de la f\u00e9d\u00e9ration fran\u00e7aise de la franchise<\/a> pour l’ouvrage collectif du coll\u00e8ge des experts de la fff. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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\u00ab\u00a0Face \u00e0 la crise \u00e9conomique, beaucoup ont red\u00e9couvert toute l’importance du mot \u00ab\u00a0fid\u00e9lit\u00e9\u00a0\u00bb<\/strong>…… La Franchise n’a rien vu l\u00e0 de nouveau, la fid\u00e9lit\u00e9 faisant partie de son patrimoine g\u00e9n\u00e9tique. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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…. La force du r\u00e9seau va r\u00e9sulter de la fiert\u00e9 de ses membres \u00e0 en faire partie et de l’attachement du consommateur \u00e0 l’image et aux valeurs port\u00e9es par l’enseigne. <\/strong>La confiance de chacun dans la r\u00e9ussite commerciale du concept, dans sa rentabilit\u00e9 \u00e9conomique, dans la qualit\u00e9 de ses produits ou services ou encore dans la richesse des relations entre ses membres va constituer le ciment et la force du r\u00e9seau. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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…..De m\u00eame que certains \u00e9voquent la cr\u00e9ation d’un Indice de Bonheur pour appr\u00e9cier la bonne sant\u00e9 d’une \u00e9conomie, peut \u00eatre faudrait-il instaurer un Indicateur Global de Fid\u00e9lit\u00e9 pour appr\u00e9cier la r\u00e9ussite de nos r\u00e9seaux ? <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Voil\u00e0 qui d\u00e9montre toute la pertinence du sujet choisi et d\u00e9velopp\u00e9 au sein de cet ouvrage r\u00e9alis\u00e9 par ….des Experts de la F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise.\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Guy Gras, pr\u00e9sident de la fff <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ce second ouvrage r\u00e9unit les auteurs suivant<\/strong>, tous membres du coll\u00e8ge des experts de la fff\u00a0et cit\u00e9s par ordre alphab\u00e9tique :
Jean Marc Aubault, expert comptable,\u00a0R\u00e9mi de Balmann, avocat,\u00a0Jean Beaudoin, conseil en Franchise et initiateur inspir\u00e9 de ces ouvrages r\u00e9dig\u00e9s par les experts,\u00a0Franck Berthouloux, conseil en franchise,\u00a0Jacques Benveniste,\u00a0sp\u00e9cialiste de la fid\u00e9lisation clients,\u00a0Pascale Begat, expert comptable,\u00a0Lise Fercoq Dugue, sp\u00e9cialiste de la communication et membre du comit\u00e9 de r\u00e9daction de ce second tome,\u00a0Benoit Fougerais,\u00a0courtier en financement, Fr\u00e9d\u00e9ric Fournier, avocat et membre du comit\u00e9 de r\u00e9daction de ce second tome,\u00a0H\u00e9l\u00e8ne Helwaser, avocate,\u00a0Fabienne Herv\u00e9,\u00a0experte en communication et coordinatrice du coll\u00e8ge,\u00a0Jean Michel Illien, consultant en franchise,\u00a0Christian L\u00e9picier, expert comptable,\u00a0\u00a0Eric Luc, expert comptable et\u00a0membre du comit\u00e9 de r\u00e9daction de ce second ouvrage, Yves Marot, juriste,\u00a0Gilbert Mellinger, consultant en franchise,\u00a0Fran\u00e7ois Peltier, consultant,\u00a0Eric Schahl, sp\u00e9cialiste des marques,\u00a0Fran\u00e7ois Luc Simon, avocat et \u00a0Philippe Tougeron, expert comptable et St\u00e9phan Feschet, avocat. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Retrouvez la description de ces experts dans l’annuaire des experts de la franchise<\/a>. Ce sont des professionnels hautement recommandables qui vous seront tr\u00e8s utiles. Contactez-les pour vos projets de franchise. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Il ne reste que 270 exemplaires \u00e0 vendre du premier tome sur le concept franchisable. Un vrai succ\u00e8s m\u00e9rit\u00e9 pour cet ouvrage didactique r\u00e9dig\u00e9 par des personnes de grande exp\u00e9rience. Le second tome porte sur la fid\u00e9lisation au sein des r\u00e9seaux et plus particuli\u00e8rement sur le dialogue, la fid\u00e9lisation des franchis\u00e9s, les appuis aux franchis\u00e9s, […]<\/p>\n","protected":false},"author":52,"featured_media":294357,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[9],"tags":[135],"class_list":["post-294356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-experts","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLe second ouvrage des experts de la f\u00e9d\u00e9ration fran\u00e7aise de la franchise sort en Mars<\/title>\n<meta name=\"description\" content=\"Il ne reste que 270 exemplaires \u00e0 vendre du premier tome sur le concept franchisable. 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