{"id":294360,"date":"2011-02-11T01:00:00","date_gmt":"2011-02-11T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/une-strategie-marketing-gagnante-pour-la-franchise-de-pret-a-porter"},"modified":"2011-02-11T01:00:00","modified_gmt":"2011-02-11T00:00:00","slug":"une-strategie-marketing-gagnante-pour-la-franchise-de-pret-a-porter","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/une-strategie-marketing-gagnante-pour-la-franchise-de-pret-a-porter","title":{"rendered":"Une strat\u00e9gie marketing gagnante pour la franchise de pr\u00eat-\u00e0-porter"},"content":{"rendered":"
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La franchise de pr\u00eat-\u00e0-porter pour enfants La Compagnie des Petits dispose d’une strat\u00e9gie marketing et communication adapt\u00e9e au march\u00e9, et principalement ax\u00e9e autour du monde des enfants.<\/p>\n

Le positionnement de marque
<\/em><\/strong>La franchise La Compagnie des Petits vise le moyen \/ haut de gamme de pr\u00eat-\u00e0-porter pour les enfants de 0 \u00e0 10 ans. L’originalit\u00e9 est de proposer une mode color\u00e9e, craquante et de qualit\u00e9, enti\u00e8rement coordonnable et volontairement ancr\u00e9e dans l’univers enfant.<\/p>\n

La cible
<\/em><\/strong>L’enseigne a pour cible principale les jeunes mamans\u00a0de cat\u00e9gorie socio-professionnelle moyenne ou haute, avec des enfants en bas \u00e2ge.<\/p>\n

Les valeurs
<\/em><\/strong>Espi\u00e8glerie, ga\u00eet\u00e9, complicit\u00e9, fantaisie et qualit\u00e9. La Compagnie des Petits affectionne le monde de l’enfance. Sa signature \u00ab\u00a0On a tout le temps d’\u00eatre grand<\/em>\u00ab\u00a0, traduit pleinement l’esprit des collections racontant des histoires imaginaires, pour le plasir des parents et de leurs enfants.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise de pr\u00eat-\u00e0-porter pour enfants La Compagnie des Petits dispose d’une strat\u00e9gie marketing et communication adapt\u00e9e au march\u00e9, et principalement ax\u00e9e autour du monde des enfants. Le positionnement de marqueLa franchise La Compagnie des Petits vise le moyen \/ haut de gamme de pr\u00eat-\u00e0-porter pour les enfants de 0 \u00e0 10 ans. L’originalit\u00e9 est […]<\/p>\n","protected":false},"author":1,"featured_media":294361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[140],"class_list":["post-294360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","tag-politique-concept-produit","entry","has-media"],"acf":[],"yoast_head":"\nUne 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