{"id":294369,"date":"2011-02-09T01:00:00","date_gmt":"2011-02-09T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchiser-mim-se-deploie-en-commission-affiliation-2604"},"modified":"2011-02-09T01:00:00","modified_gmt":"2011-02-09T00:00:00","slug":"la-franchiser-mim-se-deploie-en-commission-affiliation-2604","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchiser-mim-se-deploie-en-commission-affiliation-2604","title":{"rendered":"La franchiser MIM se d\u00e9ploie en commission affiliation"},"content":{"rendered":"
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La marque de mode f\u00e9minine MIM<\/strong> est une filiale du groupe anglais New Look.\u00a0Apr\u00e8s avoir tent\u00e9 sans succ\u00e8s d’attirer la femme de 25-35 ans depuis 2 ans, elle se recentre sur son cur de cible des 15-25 ans sur\u00a0le cr\u00e9neau de la mode \u00e0 petits prix,<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La cha\u00eene succursaliste avec 300 magasins (7 en Belgique) change sa strat\u00e9gie et revient aux fondamentaux qui ont fait son succ\u00e8s : une mode simple dans des boutiques au d\u00e9cor moderne et \u00e9pur\u00e9 pour s\u00e9duire une client\u00e8le jeune \u00e0 petit budget. Les r\u00e9sultats en des 7 magasins Mim qui ont adopt\u00e9 le concept montrent des progressions de l’ordre de 30%. Fort de ce succ\u00e8s, le relookage des autres points de vente est d’ores et d\u00e9j\u00e0\u00a0sur les rails\u00a0et s’\u00e9talera sur 5 ans.
De culture succursaliste, la cha\u00eene envisage de se d\u00e9ployer maintenant en commission affiliation <\/strong>pour booster son r\u00e9seau et pr\u00e9voit d’ouvrir sur ce mod\u00e8le une centaine de points de vente en France d\u00e8s 2011. Apr\u00e8s s’\u00eatre implant\u00e9e en p\u00e9riph\u00e9rie de grandes et moyennes agglom\u00e9rations, l’enseigne MIM vise les galeries marchandes d’hypermarch\u00e9s ou supermarch\u00e9s pour d\u00e9velopper son concept qu’elle veut de proximit\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’international est aussi \u00e0 l’ordre du jour et c’est en franchise<\/strong> que Mim veut tenter l’aventure. Quelques programmes d’ouvertures sont pr\u00e9vues en Alg\u00e9rie, Maroc et Tunisie. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La marque de mode f\u00e9minine MIM est une filiale du groupe anglais New Look.\u00a0Apr\u00e8s avoir tent\u00e9 sans succ\u00e8s d’attirer la femme de 25-35 ans depuis 2 ans, elle se recentre sur son cur de cible des 15-25 ans sur\u00a0le cr\u00e9neau de la mode \u00e0 petits prix, La cha\u00eene succursaliste avec 300 magasins (7 en Belgique) […]<\/p>\n","protected":false},"author":1,"featured_media":294370,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[138],"class_list":["post-294369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","tag-ouvertures-realisees-et-prevues","entry","has-media"],"acf":[],"yoast_head":"\nLa 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