{"id":294388,"date":"2011-02-04T01:00:00","date_gmt":"2011-02-04T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/bientot-les-clients-servis-a-table-dans-tous-les-points-de-vente-de-la-franchise-de-restauration-rapide"},"modified":"2011-02-04T01:00:00","modified_gmt":"2011-02-04T00:00:00","slug":"bientot-les-clients-servis-a-table-dans-tous-les-points-de-vente-de-la-franchise-de-restauration-rapide","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/bientot-les-clients-servis-a-table-dans-tous-les-points-de-vente-de-la-franchise-de-restauration-rapide","title":{"rendered":"Bient\u00f4t les clients servis \u00e0 table dans tous les points de vente de la franchise de restauration rapide ?"},"content":{"rendered":"
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C’est la grande nouveaut\u00e9 chez McDonalds\u00a0: la franchise de restauration rapide <\/strong>vient d’annoncer qu’elle envisage de g\u00e9n\u00e9raliser le service \u00e0 table pour ses clients.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ce nouveau principe sp\u00e9cifiquement d\u00e9di\u00e9 au march\u00e9 fran\u00e7ais,\u00a0concernerait, dans un premier\u00a0temps,\u00a0les clients des McCaf\u00e9<\/strong>* et ceux qui utilisent les bornes automatiques** install\u00e9es dans\u00a0les restaurants pour passer commande. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Selon l’enseigne, test\u00e9 cette ann\u00e9e dans une cinquantaine de points de vente en France<\/strong>, ce nouveau service, s’il est concluant, devrait \u00eatre \u00e9tendu \u00e0 l’ensemble du r\u00e9seau hexagonal. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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* Les Mc Caf\u00e9 <\/strong>sont des comptoirs sp\u00e9cifiques d\u00e9did\u00e9s \u00e0 la vente de caf\u00e9s, viennoiseries, p\u00e2tisseries. Il existe en France 120 McCaf\u00e9 qui repr\u00e9senteraient, selon l’enseigne de restauration rapide, 5 % des ventes du groupe.<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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** Sur un total de 1 195 points de vente McDonalds <\/strong>en France; 800 disposent de bornes de commande automatiques et une centaine de restaurants devraient \u00eatre \u00e9quip\u00e9s d’ici 2012. Selon la franchise de restauration, ces bornes de commande automatiques enregistreraient 17 % des ventes (y compris le service de commande au volant de sa voiture). Une centaine de restaurants suppl\u00e9mentaires\u00a0devraient \u00eatre\u00a0\u00e9quip\u00e9s d’ici \u00e0 la fin de l’ann\u00e9e.<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Source Le Figaro.Fr<\/em><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

C’est la grande nouveaut\u00e9 chez McDonalds\u00a0: la franchise de restauration rapide vient d’annoncer qu’elle envisage de g\u00e9n\u00e9raliser le service \u00e0 table pour ses clients. Ce nouveau principe sp\u00e9cifiquement d\u00e9di\u00e9 au march\u00e9 fran\u00e7ais,\u00a0concernerait, dans un premier\u00a0temps,\u00a0les clients des McCaf\u00e9* et ceux qui utilisent les bornes automatiques** install\u00e9es dans\u00a0les restaurants pour passer commande. Selon l’enseigne, test\u00e9 cette 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