{"id":294406,"date":"2011-01-31T01:00:00","date_gmt":"2011-01-31T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-enseignes-de-franchise-vont-devoir-composer-avec-des-consommateurs-nouvelle-generation"},"modified":"2011-01-31T01:00:00","modified_gmt":"2011-01-31T00:00:00","slug":"les-enseignes-de-franchise-vont-devoir-composer-avec-des-consommateurs-nouvelle-generation","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-enseignes-de-franchise-vont-devoir-composer-avec-des-consommateurs-nouvelle-generation","title":{"rendered":"Les enseignes de franchise vont devoir composer avec des consommateurs nouvelle g\u00e9n\u00e9ration"},"content":{"rendered":"
\n
\n
\n
<\/a> <\/div>\n
\n
\u00ab\u00a0La surconsommation est termin\u00e9e. Nous sommes entr\u00e9s dans l’\u00e8re du mieux consommer et non pas sans celle de la d\u00e9consommation.
 Le consommateur fait attention. Il est plus r\u00e9fl\u00e9chi ; il a d\u00e9sormais de vraies attentes.\u00a0\u00bb Dans un article publi\u00e9 dans le magazine Points de vente en d\u00e9cembre 2010, Alexandra Bouthelier, d\u00e9l\u00e9gu\u00e9e g\u00e9n\u00e9rale de la F\u00e9d\u00e9ration des enseignes du commerce associ\u00e9 (FCA) donne son avis sur le nouveau consommateur. Surinform\u00e9, exigeant, il cherche \u00e0 optimiser ses d\u00e9penses et son temps. Il ne veut plus consommer par hasard et a compl\u00e8tement modifi\u00e9 son rapport \u00e0 l’acte d’achat.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
\n

Savoir r\u00e9pondre aux nouveaux besoins de la client\u00e8le<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Les distributeurs l’ont compris : flagships, concept stores, e-commerce, marketing sensoriel, ciblage… les enseignes, qu’elles soient ou non de franchise,<\/strong>\u00a0n’en finissent pas d’innover pour s\u00e9duire le client. Leurs d\u00e9fis ? R\u00e9pondre d\u00e9sormais \u00e0 une client\u00e8le souvent infid\u00e8le, exprimant des besoins de plus en plus pointus.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
L’explication ? La conjoncture macro-\u00e9conomique et ce fameux pouvoir d’achat ! G\u00e9n\u00e9rateur de tension, il engendre une vraie prise en compte des d\u00e9penses, une grande sensiblit\u00e9 au prix et \u00ab\u00a0une course \u00e0 l’achat malin\u00a0\u00bb (promos, soldes, bonnes affaires…)… A bon entendeur ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Vu dans Points de vente n\u00b0 1083<\/p>\n

La r\u00e9daction vous recommande cet article : <\/i>Le magasin devra \u00e9voluer pour les nouvelles g\u00e9n\u00e9rations de clients,<\/i><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\u00ab\u00a0La surconsommation est termin\u00e9e. Nous sommes entr\u00e9s dans l’\u00e8re du mieux consommer et non pas sans celle de la d\u00e9consommation. Le consommateur fait attention. Il est plus r\u00e9fl\u00e9chi ; il a d\u00e9sormais de vraies attentes.\u00a0\u00bb Dans un article publi\u00e9 dans le magazine Points de vente en d\u00e9cembre 2010, Alexandra Bouthelier, d\u00e9l\u00e9gu\u00e9e g\u00e9n\u00e9rale de la F\u00e9d\u00e9ration des enseignes […]<\/p>\n","protected":false},"author":52,"featured_media":294407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-294406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nLes enseignes de franchise vont devoir composer avec des consommateurs nouvelle g\u00e9n\u00e9ration<\/title>\n<meta name=\"description\" content=\""La surconsommation est termin\u00e9e. Nous sommes entr\u00e9s dans l'\u00e8re du mieux consommer et non pas sans celle de la d\u00e9consommation. Le consommateur fait\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/les-enseignes-de-franchise-vont-devoir-composer-avec-des-consommateurs-nouvelle-generation\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les enseignes de franchise vont devoir composer avec des consommateurs nouvelle g\u00e9n\u00e9ration\" \/>\n<meta property=\"og:description\" content=\""La surconsommation est termin\u00e9e. Nous sommes entr\u00e9s dans l'\u00e8re du mieux consommer et non pas sans celle de la d\u00e9consommation. Le consommateur fait\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ac-franchise.be\/article\/les-enseignes-de-franchise-vont-devoir-composer-avec-des-consommateurs-nouvelle-generation\" \/>\n<meta property=\"og:site_name\" content=\"AC Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2011-01-31T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128063346-36bb51b6fffa294d69d0d024f7b24d8f.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"137\" \/>\n\t<meta property=\"og:image:height\" content=\"103\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Janine Mhamdi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Janine Mhamdi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ac-franchise.be\/article\/les-enseignes-de-franchise-vont-devoir-composer-avec-des-consommateurs-nouvelle-generation#article\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/les-enseignes-de-franchise-vont-devoir-composer-avec-des-consommateurs-nouvelle-generation\"},\"author\":{\"name\":\"AC Franchise\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/7743e030be9e8777897b303b82e49d76\"},\"headline\":\"Les enseignes de franchise vont devoir composer avec des consommateurs nouvelle g\u00e9n\u00e9ration\",\"datePublished\":\"2011-01-31T00:00:00+00:00\",\"dateModified\":\"2011-01-31T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/les-enseignes-de-franchise-vont-devoir-composer-avec-des-consommateurs-nouvelle-generation\"},\"wordCount\":253,\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/les-enseignes-de-franchise-vont-devoir-composer-avec-des-consommateurs-nouvelle-generation#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128063346-36bb51b6fffa294d69d0d024f7b24d8f.jpg\",\"keywords\":[\"Marketing\"],\"articleSection\":[\"Actualit\u00e9s de la franchise\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ac-franchise.be\/article\/les-enseignes-de-franchise-vont-devoir-composer-avec-des-consommateurs-nouvelle-generation\",\"url\":\"https:\/\/ac-franchise.be\/article\/les-enseignes-de-franchise-vont-devoir-composer-avec-des-consommateurs-nouvelle-generation\",\"name\":\"Les enseignes de franchise vont devoir composer avec des consommateurs nouvelle g\u00e9n\u00e9ration\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/les-enseignes-de-franchise-vont-devoir-composer-avec-des-consommateurs-nouvelle-generation#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/les-enseignes-de-franchise-vont-devoir-composer-avec-des-consommateurs-nouvelle-generation#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128063346-36bb51b6fffa294d69d0d024f7b24d8f.jpg\",\"datePublished\":\"2011-01-31T00:00:00+00:00\",\"dateModified\":\"2011-01-31T00:00:00+00:00\",\"description\":\"\\\"La surconsommation est termin\u00e9e. Nous sommes entr\u00e9s dans l'\u00e8re du mieux consommer et non pas sans celle de la d\u00e9consommation. Le consommateur fait\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ac-franchise.be\/article\/les-enseignes-de-franchise-vont-devoir-composer-avec-des-consommateurs-nouvelle-generation\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/article\/les-enseignes-de-franchise-vont-devoir-composer-avec-des-consommateurs-nouvelle-generation#primaryimage\",\"url\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128063346-36bb51b6fffa294d69d0d024f7b24d8f.jpg\",\"contentUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128063346-36bb51b6fffa294d69d0d024f7b24d8f.jpg\",\"width\":137,\"height\":103},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ac-franchise.be\/#website\",\"url\":\"https:\/\/ac-franchise.be\/\",\"name\":\"AC Franchise\",\"description\":\"Cr\u00e9er une franchise et devenir franchis\u00e9 !\",\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ac-franchise.be\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ac-franchise.be\/#organization\",\"name\":\"AC Franchise\",\"url\":\"https:\/\/ac-franchise.be\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"contentUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"width\":300,\"height\":71,\"caption\":\"AC Franchise\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/7743e030be9e8777897b303b82e49d76\",\"name\":\"Janine Mhamdi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/298ccd45c3988a42ecf9cfce233984a8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/298ccd45c3988a42ecf9cfce233984a8?s=96&d=mm&r=g\",\"caption\":\"Janine Mhamdi\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les enseignes de franchise vont devoir composer avec des consommateurs nouvelle g\u00e9n\u00e9ration","description":"\"La surconsommation est termin\u00e9e. Nous sommes entr\u00e9s dans l'\u00e8re du mieux consommer et non pas sans celle de la d\u00e9consommation. Le consommateur fait","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ac-franchise.be\/article\/les-enseignes-de-franchise-vont-devoir-composer-avec-des-consommateurs-nouvelle-generation","og_locale":"fr_FR","og_type":"article","og_title":"Les enseignes de franchise vont devoir composer avec des consommateurs nouvelle g\u00e9n\u00e9ration","og_description":"\"La surconsommation est termin\u00e9e. Nous sommes entr\u00e9s dans l'\u00e8re du mieux consommer et non pas sans celle de la d\u00e9consommation. Le consommateur fait","og_url":"https:\/\/ac-franchise.be\/article\/les-enseignes-de-franchise-vont-devoir-composer-avec-des-consommateurs-nouvelle-generation","og_site_name":"AC Franchise","article_published_time":"2011-01-31T00:00:00+00:00","og_image":[{"width":137,"height":103,"url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128063346-36bb51b6fffa294d69d0d024f7b24d8f.jpg","type":"image\/jpeg"}],"author":"Janine Mhamdi","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Janine Mhamdi","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ac-franchise.be\/article\/les-enseignes-de-franchise-vont-devoir-composer-avec-des-consommateurs-nouvelle-generation#article","isPartOf":{"@id":"https:\/\/ac-franchise.be\/article\/les-enseignes-de-franchise-vont-devoir-composer-avec-des-consommateurs-nouvelle-generation"},"author":{"name":"AC Franchise","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/7743e030be9e8777897b303b82e49d76"},"headline":"Les enseignes de franchise vont devoir composer avec des consommateurs nouvelle g\u00e9n\u00e9ration","datePublished":"2011-01-31T00:00:00+00:00","dateModified":"2011-01-31T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/ac-franchise.be\/article\/les-enseignes-de-franchise-vont-devoir-composer-avec-des-consommateurs-nouvelle-generation"},"wordCount":253,"publisher":{"@id":"https:\/\/ac-franchise.be\/#organization"},"image":{"@id":"https:\/\/ac-franchise.be\/article\/les-enseignes-de-franchise-vont-devoir-composer-avec-des-consommateurs-nouvelle-generation#primaryimage"},"thumbnailUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128063346-36bb51b6fffa294d69d0d024f7b24d8f.jpg","keywords":["Marketing"],"articleSection":["Actualit\u00e9s de la franchise"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/ac-franchise.be\/article\/les-enseignes-de-franchise-vont-devoir-composer-avec-des-consommateurs-nouvelle-generation","url":"https:\/\/ac-franchise.be\/article\/les-enseignes-de-franchise-vont-devoir-composer-avec-des-consommateurs-nouvelle-generation","name":"Les enseignes de franchise vont devoir composer avec des consommateurs nouvelle g\u00e9n\u00e9ration","isPartOf":{"@id":"https:\/\/ac-franchise.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ac-franchise.be\/article\/les-enseignes-de-franchise-vont-devoir-composer-avec-des-consommateurs-nouvelle-generation#primaryimage"},"image":{"@id":"https:\/\/ac-franchise.be\/article\/les-enseignes-de-franchise-vont-devoir-composer-avec-des-consommateurs-nouvelle-generation#primaryimage"},"thumbnailUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128063346-36bb51b6fffa294d69d0d024f7b24d8f.jpg","datePublished":"2011-01-31T00:00:00+00:00","dateModified":"2011-01-31T00:00:00+00:00","description":"\"La surconsommation est termin\u00e9e. Nous sommes entr\u00e9s dans l'\u00e8re du mieux consommer et non pas sans celle de la d\u00e9consommation. Le consommateur fait","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ac-franchise.be\/article\/les-enseignes-de-franchise-vont-devoir-composer-avec-des-consommateurs-nouvelle-generation"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/article\/les-enseignes-de-franchise-vont-devoir-composer-avec-des-consommateurs-nouvelle-generation#primaryimage","url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128063346-36bb51b6fffa294d69d0d024f7b24d8f.jpg","contentUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128063346-36bb51b6fffa294d69d0d024f7b24d8f.jpg","width":137,"height":103},{"@type":"WebSite","@id":"https:\/\/ac-franchise.be\/#website","url":"https:\/\/ac-franchise.be\/","name":"AC Franchise","description":"Cr\u00e9er une franchise et devenir franchis\u00e9 !","publisher":{"@id":"https:\/\/ac-franchise.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ac-franchise.be\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/ac-franchise.be\/#organization","name":"AC Franchise","url":"https:\/\/ac-franchise.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/","url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","contentUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","width":300,"height":71,"caption":"AC Franchise"},"image":{"@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/7743e030be9e8777897b303b82e49d76","name":"Janine Mhamdi","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/298ccd45c3988a42ecf9cfce233984a8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/298ccd45c3988a42ecf9cfce233984a8?s=96&d=mm&r=g","caption":"Janine Mhamdi"}}]}},"_links":{"self":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/294406"}],"collection":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/comments?post=294406"}],"version-history":[{"count":0,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/294406\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/media\/294407"}],"wp:attachment":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/media?parent=294406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/categories?post=294406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/tags?post=294406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}