{"id":294422,"date":"2011-01-17T01:00:00","date_gmt":"2011-01-17T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-facteurs-dinstabilite-qui-guettent-les-reseaux-de-franchise"},"modified":"2011-01-17T01:00:00","modified_gmt":"2011-01-17T00:00:00","slug":"les-facteurs-dinstabilite-qui-guettent-les-reseaux-de-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-facteurs-dinstabilite-qui-guettent-les-reseaux-de-franchise","title":{"rendered":"Les facteurs d’instabilit\u00e9 qui guettent les r\u00e9seaux de franchise"},"content":{"rendered":"
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Les r\u00e9seaux de franchise subissent comme les autres des variables socioculturelles, r\u00e9glementaires et concurrentielles qui semblent parfois ing\u00e9rables. S’ils ne remettent pas forc\u00e9ment en cause la solidit\u00e9 \u00e9conomique et technique d’une enseigne, les \u00e9l\u00e9ments instables de notre environnement peuvent n\u00e9anmoins repr\u00e9senter des incertitudes.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Bien cerner d’o\u00f9 vient l’incertitude<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une enseigne est r\u00e9guli\u00e8rement soumise aux fluctuations du march\u00e9 qui, le plus souvent, semblent venir de l’ext\u00e9rieur.  Avant de prendre une d\u00e9cision, un responsable de r\u00e9seau, en bon chef d’entreprise, doit s’int\u00e9resser aux incertitudes Quand la d\u00e9cision est prise, il entre alors dans la zone de risques. Dans celle des incertitudes l’enseigne vit sous la pression d’un danger \u00e9ventuel, peu cern\u00e9.  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Si\u00a0 l’essentiel des dangers probables vient de l’ext\u00e9rieur, ils peuvent \u00e9galement venir de l’int\u00e9rieur m\u00eame du r\u00e9seau <\/strong>parfois et il est bon \u00e9galement de le contr\u00f4ler. Le d\u00e9cideur peut situer son environnement comme stable, pr\u00e9visible ou turbulent, avec les variables sur le court, le moyen ou le long terme. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Exemples de trois facteurs d’instabilit\u00e9<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– La concurrence est le premier facteur induisant des pr\u00e9visions instables<\/b>. Les march\u00e9s sont aujourd’hui satur\u00e9s et la concurrence peut prendre des formes multiples, avec des entr\u00e9es venant de l’international ou de nouvelles formes de vente. Il est souvent difficile d’analyser la qualit\u00e9 des r\u00e9sultats de la concurrence et de comprendre comment cela fonctionne, bien ou mal.  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– Les r\u00e9glementations concernant les affaires peuvent \u00e9galement produire des effets difficiles \u00e0 imaginer. Ainsi en est-il de l’ouverture dominicale, des soldes flottants ou des possibilit\u00e9s d’extension…..sans parler des changements de fiscalit\u00e9 ou toutes autres formes de r\u00e9glementation  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– Enfin l’innovation<\/strong>, qu’elle touche au domaine commercial ou au domaine technologique, n’apporte pas toujours les r\u00e9sultats attendus. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le d\u00e9cideur doit faire des analyses les plus approchantes possibles afin de franchir certains zones de turbulence et prot\u00e9ger son entreprise. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dominique Deslandes<\/p>\n

Consultez plus d’<\/i>actualit\u00e9s sur la franchise<\/i><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Les r\u00e9seaux de franchise subissent comme les autres des variables socioculturelles, r\u00e9glementaires et concurrentielles qui semblent parfois ing\u00e9rables. S’ils ne remettent pas forc\u00e9ment en cause la solidit\u00e9 \u00e9conomique et technique d’une enseigne, les \u00e9l\u00e9ments instables de notre environnement peuvent n\u00e9anmoins repr\u00e9senter des incertitudes. Bien cerner d’o\u00f9 vient l’incertitude Une enseigne est r\u00e9guli\u00e8rement soumise aux fluctuations du march\u00e9 qui, […]<\/p>\n","protected":false},"author":52,"featured_media":294423,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-294422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLes 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