{"id":294430,"date":"2011-01-12T01:00:00","date_gmt":"2011-01-12T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-cotisation-de-publicite-nationale-dans-les-nouveaux-reseaux-de-franchise-8152"},"modified":"2011-01-12T01:00:00","modified_gmt":"2011-01-12T00:00:00","slug":"la-cotisation-de-publicite-nationale-dans-les-nouveaux-reseaux-de-franchise-8152","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-cotisation-de-publicite-nationale-dans-les-nouveaux-reseaux-de-franchise-8152","title":{"rendered":"La cotisation de publicit\u00e9 nationale dans les nouveaux r\u00e9seaux de franchise"},"content":{"rendered":"
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L’expression pub nationale pr\u00eate souvent \u00e0 confusion….<\/p>\n

\u00c9videmment, le franchiseur qui a 5 franchis\u00e9s ne peut faire de la TV. Mais il peut d\u00e9j\u00e0 faire des campagnes publicitaires pour l’ensemble de son r\u00e9seau<\/strong> m\u00eame si ces campagnes utilisent des supports locaux comme la PQR ou les gratuits ou l’affichage.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Penser \u00e0 la pub TV<\/h3>\n
Bref, Pub nationale = Pub utilis\u00e9e par tout le r\u00e9seau m\u00eame d\u00e9butant et non pas simplement utilisation de supports nationaux comme Paris Match ou TF1. Parlons donc plut\u00f4t de Pub R\u00e9seau.<\/p>\n

Vous b\u00e9n\u00e9ficiez de l’amortissement des frais fixes sur 5 unit\u00e9s au lieu de 1 seule. Bien s\u00fbr, il faut utiliser des m\u00e9dias adapt\u00e9s mais il est d\u00e9j\u00e0 int\u00e9ressant de faire des \u00e9conomies d’\u00e9chelles et de b\u00e9n\u00e9ficier du savoir-faire du r\u00e9seau.<\/p>\n

Consultez plus d’actualit\u00e9s sur la franchise<\/a><\/i><\/span><\/p>\n

Jean Samper
Membre du coll\u00e8ge des experts de la fff
Fondateur de ac-franchise.be<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

L’expression pub nationale pr\u00eate souvent \u00e0 confusion…. \u00c9videmment, le franchiseur qui a 5 franchis\u00e9s ne peut faire de la TV. Mais il peut d\u00e9j\u00e0 faire des campagnes publicitaires pour l’ensemble de son r\u00e9seau m\u00eame si ces campagnes utilisent des supports locaux comme la PQR ou les gratuits ou l’affichage. Penser \u00e0 la pub TV Bref, […]<\/p>\n","protected":false},"author":52,"featured_media":294431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-294430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLa cotisation de publicit\u00e9 nationale dans les nouveaux r\u00e9seaux de franchise<\/title>\n<meta name=\"description\" content=\"L'expression pub nationale pr\u00eate souvent \u00e0 confusion.... \u00c9videmment, le franchiseur qui a 5 franchis\u00e9s ne peut faire de la TV. 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