{"id":294435,"date":"2011-01-10T20:22:00","date_gmt":"2011-01-10T19:22:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-services-du-franchiseur-a-ses-franchises-avant-pendant-et-apres-louverture"},"modified":"2011-01-10T20:22:00","modified_gmt":"2011-01-10T19:22:00","slug":"les-services-du-franchiseur-a-ses-franchises-avant-pendant-et-apres-louverture","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-services-du-franchiseur-a-ses-franchises-avant-pendant-et-apres-louverture","title":{"rendered":"Les services du franchiseur \u00e0 ses franchis\u00e9s avant, pendant et apr\u00e8s l’ouverture"},"content":{"rendered":"
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Description de l’activit\u00e9 :<\/h3>\n
Quels sont les services rendus par le franchiseur avant, pendant et apr\u00e8s l’ouverture ? Les r\u00e9seaux de franchise Jani King et Feu Vert ont r\u00e9pondu aux questions de Jean SAMPER d’AC Franchise. Th\u00e8mes \u00e0 d\u00e9couvrir dans cette vid\u00e9o: formation, recherche d’emplacements, \u00e9tude de march\u00e9, prospection, apport de CA, plan de d\u00e9marrage, communication pour l’ouverture, plan action au d\u00e9marrage… Retranscription \u00e9crite r\u00e9cente d’une Interview 2008 r\u00e9alis\u00e9e pour la FRANCE mais que nous diffusons dans d’autres pays aussi car cette interview est riche d’enseignements sur la vari\u00e9t\u00e9 des services que de bons franchiseurs donnent aux franchis\u00e9s.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Point de vue de l’expert :<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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<\/a> <\/div>\n
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Nicolas Pontet de Feu Vert <\/strong>: C’est une franchise\u00a0de centre auto <\/span><\/strong><\/a>avec une partie distribution et\u00a0vente d’accessoires auto et une partie service d’entretien automobile.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Philippe Fisch <\/strong>: Jani King<\/strong> est une\u00a0franchise de service aux entreprises<\/span>\u00a0d’origine am\u00e9ricaine qui s’est implant\u00e9e en 1997 en France , une franchise de propret\u00e9 destin\u00e9e aux entreprises. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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AC Franchise<\/strong> : Que faites-vous chez la franchise Feu Vert <\/span><\/strong><\/a>pour m’aider \u00e0 m’installer ? <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Nicolas Pontet<\/strong> : D\u00e9j\u00e0 proposer des emplacements, cela veut dire trouver des sites o\u00f9 construire un Feu Vert soit des b\u00e2timents existants \u00e0 am\u00e9nager. Apr\u00e8s il faut valider que cet emplacement a un potentiel, quels sont les co\u00fbts g\u00e9n\u00e9r\u00e9s pour cr\u00e9er ou r\u00e9habiliter le site afin d’envisager une exploitation rentable \u00e0 terme. On le propose au franchis\u00e9 et commence alors un travail d’accompagnement : aide au suivi du chantier, recherche des financements. Dans nos services centraux, des personnes sont d\u00e9di\u00e9es aux franchis\u00e9s On lui fait pratiquement une livraison clef en main avec des services qu’il utilise \u00e0 sa demande. Il reste maitre d’uvre de son entreprise et le franchiseur n’est pas l\u00e0 en permanence mais quand il en a besoin. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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AC Franchise\u00a0<\/strong>: Pour la franchise Jani King<\/span><\/strong><\/a>, le local est moins important. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Philippe Fisch <\/strong>: Effectivement notre franchise a un concept novateur que vous pouvez d\u00e9marrer de votre domicile et vous \u00eates \u00e9paul\u00e9 par une structure : le centre r\u00e9gional. Avec cette caract\u00e9ristique que nous garantissons au franchis\u00e9 un chiffre d’affaires initial. Nous apportons des contrats pour les s\u00e9curiser dans le d\u00e9marrage. On s’assure que proche de son domicile, il y a le potentiel en nombre d’entreprises et un environnement concurrentiel favorable. Sur cette base, on \u00e9tablit un pr\u00e9visionnel et cale la date de d\u00e9but d’activit\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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AC Franchise\u00a0<\/strong>: Ouvrir un centre Feu vert c’est un \u00e9v\u00e8nement. Que faites-vous pour r\u00e9ussir mon ouverture ? <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Nicolas Pontet<\/strong> : La qualit\u00e9 de l’ouverture va conditionner la r\u00e9ussite de l’affaire et il faut vous avoir form\u00e9, vous et toute votre \u00e9quipe. On va vous aider \u00e0 communiquer sur l’ouverture et\u00a0proposer un plan d’action commerciale. De fa\u00e7on tr\u00e8s concr\u00e8te, on va vous adjoindre des attach\u00e9s techniques qui sont des salari\u00e9s du franchiseur et qui viennent encadrer vos \u00e9quipes pour implanter le magasin et aident \u00e0 v\u00e9rifier que tout fonctionne aussi du c\u00f4t\u00e9 atelier pour r\u00e9aliser d’ouverture dans les meilleures conditions. Ils interviennent environ 3 semaines avant l’ouverture et restent une semaine \u00e0 une semaine et demie apr\u00e8s. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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AC Franchise\u00a0<\/strong>: Chez Jani King, ce n’est pas une ouverture mais plut\u00f4t un d\u00e9marrage. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Philippe Fisch<\/strong> : Il y a une formation initiale de 2 semaines sur les techniques et m\u00e9thodes de propret\u00e9 et\u00a0la mani\u00e8re de g\u00e9rer sa franchise. Le centre r\u00e9gional aide sur le plan commercial, administratif et op\u00e9rationnel et lorsque le franchis\u00e9 a son mat\u00e9riel, ses assurances on va proposer des contrats de clients d\u00e9j\u00e0 sign\u00e9s. Il va pouvoir les accepter, les refuser \u00e0 hauteur du chiffre d’affaires sur lequel nous nous sommes engag\u00e9s contractuellement. Il va \u00eatre \u00e9paul\u00e9 par un responsable des op\u00e9rations qui va le pr\u00e9senter aux clients et d\u00e9marre avec lui les prestations dans l’entreprise et contr\u00f4le que celles-ci sont conformes aux engagements pris avec le client. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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AC Franchise<\/strong> : Ces services que vous donnez au franchis\u00e9 au d\u00e9marrage, vous les donnez aussi apr\u00e8s dans son exploitation de fa\u00e7on continue ? <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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PF<\/strong> : Absolument. Par la suite pour se d\u00e9velopper, le franchiseur va avec l’assistance des commerciaux rechercher des contrats et accompagner le franchis\u00e9 dans la progression de son chiffre d’affaires. Selon leur volont\u00e9 de grandir ou non, il pourra prendre ou refuser les contrats propos\u00e9s. Certains ont la capacit\u00e9 \u00e0 g\u00e9rer de la main d’uvre, la propret\u00e9 \u00e9tant une activit\u00e9 de main d’uvre et ils pourront choisir l’option qui leur convient. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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AC Franchise <\/strong>: Il y a peu de franchises de services qui vont chercher les clients directement et qui font la commercialisation pour leurs franchis\u00e9s. C’est un point marquant de votre concept. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Philippe Fisch<\/strong> : C’est un point majeur qui nous permet de nous diff\u00e9rencier de beaucoup de franchises en garantissant cet apport de CA initial ce qui s\u00e9curise le franchis\u00e9 avec aussi l’assistance op\u00e9rationnelle lorsque le franchis\u00e9 a des soucis de r\u00e9sultats de propret\u00e9 sur le site. On va le supporter sur le plan mat\u00e9riel et \u00e9quipement et la gestion des r\u00e9clamations \u00e9ventuelles. Une autre chose importante est le support administratif : toutes les factures vont \u00eatre \u00e9dit\u00e9es au nom du franchis\u00e9 par le centre r\u00e9gional qui va aussi faire les relances et l’encaissement qui sera r\u00e9troc\u00e9d\u00e9 au franchis\u00e9. Il peut ainsi se consacrer \u00e0 la qualit\u00e9 des prestations \u00e9tant entendu que dans le domaine de la propret\u00e9, la valeur ajout\u00e9e se fait sur le site. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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AC Franchise\u00a0<\/strong>: Et chez Feu Vert, Quelles sont les techniques pour ramener du CA ? <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Nicolas Pontet<\/strong> : En vous proposant le site d’implantation, on estime qu’il va vous apporter un trafic client suffisant pour ramener du chiffre. On va aussi aider sur la communication \u00e0 l’ouverture et ensuite vous avez l’interface quotidienne avec le chef de r\u00e9gion qui chez Feu Vert suit 35 points de vente soit 22 franchis\u00e9s. Il va en phase de d\u00e9marrage vous aider car vous devez vous consacrer \u00e0 votre activit\u00e9 commerciale et il est l\u00e0 pour r\u00e9pondre aux questions annexes que vous vous posez. Le franchiseur vous propose des outils de reporting par rapport au budget initialement fix\u00e9 pour savoir si vous \u00eates ou non dans le budget ce qui permet de r\u00e9agir imm\u00e9diatement. Et il y a des supports avec les services centraux pour la communication, la formation technique des \u00e9quipes pour donner un service professionnel au client. Vous avez avant, pendant et apr\u00e8s un appui continu comme doit le faire un franchiseur. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Voir la vid\u00e9o de\u00a0cette interview\u00a0dans la rubrique \u00ab\u00a0Franchise : Conf\u00e9rences et tables rondes<\/a>\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Description de l’activit\u00e9 : Quels sont les services rendus par le franchiseur avant, pendant et apr\u00e8s l’ouverture ? Les r\u00e9seaux de franchise Jani King et Feu Vert ont r\u00e9pondu aux questions de Jean SAMPER d’AC Franchise. Th\u00e8mes \u00e0 d\u00e9couvrir dans cette vid\u00e9o: formation, recherche d’emplacements, \u00e9tude de march\u00e9, prospection, apport de CA, plan de d\u00e9marrage, […]<\/p>\n","protected":false},"author":1,"featured_media":294434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[8],"tags":[],"class_list":["post-294435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"\nLes services du franchiseur \u00e0 ses franchis\u00e9s avant, pendant et apr\u00e8s l'ouverture<\/title>\n<meta name=\"description\" content=\"Description de l'activit\u00e9 : Quels sont les services rendus par le franchiseur avant, pendant et apr\u00e8s l'ouverture ? 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