{"id":294446,"date":"2011-01-05T01:00:00","date_gmt":"2011-01-05T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/creer-son-entreprise-reve-denfant-ou-projet-muri"},"modified":"2011-01-05T01:00:00","modified_gmt":"2011-01-05T00:00:00","slug":"creer-son-entreprise-reve-denfant-ou-projet-muri","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/creer-son-entreprise-reve-denfant-ou-projet-muri","title":{"rendered":"Cr\u00e9er son entreprise, r\u00eave d’enfant ou projet m\u00fbri ?"},"content":{"rendered":"
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Le d\u00e9veloppement du chiffre d’affaires, l’accroissement des parts de march\u00e9, l’apparition d’un b\u00e9n\u00e9fice<\/strong> sont des \u00e9v\u00e9nements \u00e9conomiques n\u00e9cessaires \u00e0 la p\u00e9rennit\u00e9 de l’entreprise, mais non suffisants. <\/p>\n

En devenant chef d’entreprise, il va falloir passer d’une certaine situation personnelle \u00e0 une autre<\/strong>, o\u00f9, par nature, r\u00e8gnent l’impr\u00e9vu et l’al\u00e9atoire<\/strong>.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Cons\u00e9quences sur la vie priv\u00e9e<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D’abord il faut  prendre en compte les caract\u00e9ristiques de sa situation pr\u00e9sente et v\u00e9rifier leur compatibilit\u00e9 avec la situation engendr\u00e9e par la cr\u00e9ation de l’entreprise. Il est bon de prendre le temps qui convient. N’oublions pas que \u00ab\u00a0Cr\u00e9er en catastrophe conduit g\u00e9n\u00e9ralement \u00e0 la catastrophe\u00a0\u00bb. <\/p>\n

Il est convenu que la famille doit adh\u00e9rer au projet. Enfin, c’est tellement mieux. Cette adh\u00e9sion est tr\u00e8s importante, en particulier celle du conjoint, qui peut apporter une aide psychologique et mat\u00e9rielle en prenant en charge certaines t\u00e2ches. La famille sera-t-elle pr\u00eate \u00e0 faire certains sacrifices pendant la phase de d\u00e9marrage de l’entreprise : d\u00e9m\u00e9nagement \u00e9ventuel, nouvelles conditions de vie familiale, parfois abandon de certaines d\u00e9penses superflues pour le conjoint, les enfants, la maison….? Le cr\u00e9ateur doit s’interroger \u00e0 propos des charges familiales. Il est bon de b\u00e9n\u00e9ficier de l’apport par son conjoint d’un salaire r\u00e9gulier suffisant dans l’attente de la mont\u00e9e en puissance de l’entreprise. <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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D’ailleurs pour ce qui concerne l’apport financier personnel il doit \u00eatre suffisant pour chercher des financement compl\u00e9mentaires et convaincre des partenaires financiers<\/b>. Il y a lieu de v\u00e9rifier si l’entreprise pourra g\u00e9n\u00e9rer, en temps voulu, le revenu minimal vital n\u00e9cessaire, compte-tenu des charges financi\u00e8res pr\u00e9sentes : cr\u00e9dits personnels en cours, pension alimentaire ? etc. Enfin il faut penser \u00e0 la sant\u00e9 : est-elle compatible avec les exigences du projet ou est-on d’une sant\u00e9 fragile ou incertaine ?  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Motivation et capacit\u00e9s<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La seconde \u00e9tape est consacr\u00e9e aux motivations pour le projet<\/strong>. On ne cr\u00e9e pas une entreprise sans raison pr\u00e9cise.\u00a0 Il faut donc se poser un certain nombre de questions pour mettre en pratique une id\u00e9e qui obs\u00e8de depuis un certain temps. Certaines raisons sont un gage de succ\u00e8s, car il s’agit de motifs imp\u00e9rieux pour lesquels on est pr\u00eat \u00e0 tous les sacrifices. D’autres motivations risquent au contraire de se r\u00e9v\u00e9ler n\u00e9fastes pour la bonne pr\u00e9paration du projet, car elles pousseront \u00e0 monter l’entreprise, quoi qu’il arrive, sans tenir compte de la r\u00e9alit\u00e9. <\/p>\n

Un porteur de projet doit poss\u00e9der \u00e0 la fois\u00a0 :\u00a0 une personnalit\u00e9 dont les traits les plus marquants seront adapt\u00e9s aux qualit\u00e9s n\u00e9cessaires pour l’activit\u00e9, mais aussi un potentiel<\/strong>, c’est-\u00e0-dire une capacit\u00e9 personnelle d’action, de r\u00e9sistance physique, de solidit\u00e9 psychologique, d’entregent, de d\u00e9brouillardise, de capacit\u00e9 \u00e0 rebondir, etc. Cette capacit\u00e9 sera, ou non, suffisante pour faire face aux al\u00e9as du d\u00e9marrage et de la conduite de l’entreprise. <\/p>\n

Evidemment des connaissances et comp\u00e9tences techniques, commerciales, de gestionnaire s’av\u00e9reront tout aussi indispensables. On pourra par ailleurs v\u00e9rifier son exp\u00e9rience : les activit\u00e9s ant\u00e9rieures, en particulier professionnelles, peuvent \u00eatre un atout important si elles sont en relation avec le projet. Le professionnalisme est une condition de succ\u00e8s, de m\u00eame qu’un tissu relationnel dans le milieu concern\u00e9<\/strong>. A l’occasion d’une cr\u00e9ation, les connaissances et l’exp\u00e9rience acquises demandent, bien souvent, \u00e0 \u00eatre compl\u00e9t\u00e9es par une formation ad\u00e9quate. A ce stade de la r\u00e9flexion, on doit \u00eatre en mesure de d\u00e9terminer les contraintes inh\u00e9rentes au projet, qui concernent le produit ou la prestation : sa nature, ses caract\u00e9ristiques, son processus de fabrication ou de mise sur le march\u00e9… <\/p>\n

La faisabilit\u00e9 et la viabilit\u00e9 du projet peuvent d\u00e9pendre \u00e9galement de la l\u00e9gislation<\/strong> : de l’existence des contraintes l\u00e9gales (acc\u00e8s \u00e0 la profession, r\u00e9glementation relative \u00e0 la s\u00e9curit\u00e9…). Un long travail de r\u00e9flexion doit conduire \u00e0 mettre en \u00e9vidence ces contraintes<\/strong>, afin d’en prendre bien conscience, de consid\u00e9rer si elles sont surmontables, et de pr\u00e9voir de mettre imp\u00e9rativement en regard les parades qui s’imposent. <\/p>\n

Dominique Deslandes <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Voir aussi ces articles : 
<\/i>Les 5 grandes \u00e9tapes pour lancer son projet de cr\u00e9ation d’entreprise<\/a>
<\/i>Apport personnel pour lancer sa franchise : les pistes \u00e0 explorer…<\/i><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le d\u00e9veloppement du chiffre d’affaires, l’accroissement des parts de march\u00e9, l’apparition d’un b\u00e9n\u00e9fice sont des \u00e9v\u00e9nements \u00e9conomiques n\u00e9cessaires \u00e0 la p\u00e9rennit\u00e9 de l’entreprise, mais non suffisants. En devenant chef d’entreprise, il va falloir passer d’une certaine situation personnelle \u00e0 une autre, o\u00f9, par nature, r\u00e8gnent l’impr\u00e9vu et l’al\u00e9atoire. Cons\u00e9quences sur la vie priv\u00e9e D’abord il 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