{"id":294455,"date":"2011-01-02T01:00:00","date_gmt":"2011-01-02T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-carte-de-fidelite-outil-marketing-privilegie-du-franchise"},"modified":"2011-01-02T01:00:00","modified_gmt":"2011-01-02T00:00:00","slug":"la-carte-de-fidelite-outil-marketing-privilegie-du-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-carte-de-fidelite-outil-marketing-privilegie-du-franchise","title":{"rendered":"La carte de fid\u00e9lit\u00e9, outil marketing privil\u00e9gi\u00e9 du franchis\u00e9"},"content":{"rendered":"
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En donnant acc\u00e8s \u00e0 des bases de donn\u00e9es, elle permet de monter des op\u00e9rations de grande envergure<\/strong>. Elle est encore plus efficace dans un r\u00e9seau <\/strong>ou en inter-r\u00e9seaux mais trop peu de r\u00e9seaux de franchise \u00e9changent leurs fichiers ou en font profiter d’autres r\u00e9seaux.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Nombreus avantages li\u00e9s \u00e0 la carte de fid\u00e9lit\u00e9<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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90 % des fran\u00e7ais utilisent au moins une carte de fid\u00e9lit\u00e9, un tiers des accros ont plus de soixante ans. Soyons-en convaincus, m\u00eame si le consommateur d\u00e9tient de nombreuses cartes de fid\u00e9lit\u00e9 : \u00e7a marche ! Le client est lui-m\u00eame demandeur. En un an 500 000 fans de lingerie ont adopt\u00e9 une carte Val\u00e8ge, 350 000 ont pris la carte Intersport par exemple. <\/p>\n

Autre avantage : les accros des cartes de fid\u00e9lit\u00e9 fr\u00e9quentent moins les hard-discounts et s’orientent davantage vers les magasins moyens haut de gamme, et en priorit\u00e9 ceux dont ils poss\u00e8dent la carte… <\/p>\n

Enfin une carte permet \u00e0 un r\u00e9seau de franchise de se constituer une base de donn\u00e9es dont le franchis\u00e9 peut b\u00e9n\u00e9ficier. C’est un levier strat\u00e9gique pour une enseigne. Une fois le syst\u00e8me de fid\u00e9lisation en place, les franchis\u00e9s peuvent faire du benchmarking sur les op\u00e9rations de marketing directs les plus efficaces. Un site intranet et un serveur peuvent permettre un \u00e9change de bonnes recette. <\/p>\n

Par ailleurs il est int\u00e9ressant de remarquer que la r\u00e9activit\u00e9 est de mise dans les programme de fid\u00e9lisation .Une op\u00e9ration de marketing direct peut \u00eatre mont\u00e9e tr\u00e8s rapidement, notamment pour r\u00e9pondre \u00e0 l’ouverture d’un concurrent ou une nouvelle demande. <\/p>\n

Le professionnalisme reste la cl\u00e9 du succ\u00e8s, une bonne utilisation n\u00e9cessite une formation car cela cr\u00e9e des occasions suppl\u00e9mentaires pour apporter du conseil au client.<\/b> Il faut ajouter d’ailleurs que tout client b\u00e9n\u00e9ficiaire d’un cadeau de fid\u00e9lit\u00e9 a droit \u00e0 un accueil privil\u00e9gi\u00e9, m\u00eame s’il l’a obtenu dans un autre magasin, car il est prouv\u00e9 que ce jour l\u00e0 il est encore davantage dispos\u00e9 \u00e0 faire des achats… <\/p>\n

Dominique Deslandes<\/p>\n

La r\u00e9daction vous conseille ces articles : <\/i>
Cartes de fid\u00e9lit\u00e9 : en avoir ou pas ?<\/i><\/a>
<\/span>Une bonne strat\u00e9gie de fid\u00e9lisation pour mieux conna\u00eetre ses clients !<\/i><\/a><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

En donnant acc\u00e8s \u00e0 des bases de donn\u00e9es, elle permet de monter des op\u00e9rations de grande envergure. Elle est encore plus efficace dans un r\u00e9seau ou en inter-r\u00e9seaux mais trop peu de r\u00e9seaux de franchise \u00e9changent leurs fichiers ou en font profiter d’autres r\u00e9seaux. Nombreus avantages li\u00e9s \u00e0 la carte de fid\u00e9lit\u00e9 90 % des […]<\/p>\n","protected":false},"author":52,"featured_media":294456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-294455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nLa carte de fid\u00e9lit\u00e9, outil marketing privil\u00e9gi\u00e9 du franchis\u00e9<\/title>\n<meta name=\"description\" content=\"En donnant acc\u00e8s \u00e0 des bases de donn\u00e9es, elle permet de monter des op\u00e9rations de grande envergure. 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