{"id":294512,"date":"2010-12-24T01:00:00","date_gmt":"2010-12-24T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/cinq-regles-pour-reussir-votre-mailing-postal"},"modified":"2010-12-24T01:00:00","modified_gmt":"2010-12-24T00:00:00","slug":"cinq-regles-pour-reussir-votre-mailing-postal","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/cinq-regles-pour-reussir-votre-mailing-postal","title":{"rendered":"Cinq r\u00e8gles pour r\u00e9ussir votre mailing postal"},"content":{"rendered":"
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A l’heure du tout num\u00e9rique, la concurrence est forte. <\/strong>Pourtant le bon vieux courrier a encore toutes ses chances<\/strong> \u00e0 condition de faire preuve de cr\u00e9ativit\u00e9 et d’\u00eatre particuli\u00e8rement attractif.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Trois r\u00e8gles de base :<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D’abord ayez un message clair. <\/strong>Votre lettre doit avoir un contenu, \u00eatre conviviale. Vous \u00e9laborerez un plan argumentaire proposant de r\u00e9pondre \u00e0 une probl\u00e9matique et pr\u00e9sentant la solution que vous offrez. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ensuite jouez sur la cr\u00e9ativit\u00e9<\/strong>, c’est la principale force du mailing postal. L’enveloppe peut avoir un format original, le papier \u00eatre luxueux, vous pouvez utiliser des couleurs fluo pour signaler les promotions, apposer des timbres de collection, pour le m\u00eame co\u00fbt… <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Troisi\u00e8me r\u00e8gle : ajoutez des \u00e9l\u00e9ments en bonus<\/strong>, comme un catalogue, un coupon-r\u00e9ponse, des r\u00e9ductions, des ch\u00e8ques cadeaux, des parrainages, un concours, etc. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Autres conseils\u00a0:<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Misez sur une base de donn\u00e9es de qualit\u00e9<\/strong>, reprenant clients et prospects. Il vaut mieux qu’elle soit restreinte mais fiable, afin d’\u00e9viter les retours NPAI (n’habite pas \u00e0 l’adresse indiqu\u00e9e). Choisissez des fichiers propres<\/strong>, c’est-\u00e0-dire r\u00e9guli\u00e8rement mis \u00e0 jour, tels ceux de La Poste. Pour conqu\u00e9rir de nouveaux clients, trouvez des fichiers en location ou en vente sur Internet par exemple en entrant un certain nombre de mots cl\u00e9s. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pensez \u00e0 fid\u00e9liser et devenir une relation de proximit\u00e9 <\/strong>gr\u00e2ce \u00e0 ce courrier : certains souhaitent les anniversaires, d’autres offrent des cadeaux privil\u00e9gi\u00e9s, des avantages sur les soldes, d’autres encore vous racontent des histoires de vie, vous font d\u00e9couvrir l’univers… M\u00eame dans des secteurs tels que le don, le mailing postal continue \u00e0 marquer l’avantage. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dominique Deslandes <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

A l’heure du tout num\u00e9rique, la concurrence est forte. Pourtant le bon vieux courrier a encore toutes ses chances \u00e0 condition de faire preuve de cr\u00e9ativit\u00e9 et d’\u00eatre particuli\u00e8rement attractif. Trois r\u00e8gles de base : D’abord ayez un message clair. Votre lettre doit avoir un contenu, \u00eatre conviviale. Vous \u00e9laborerez un plan argumentaire proposant de […]<\/p>\n","protected":false},"author":45,"featured_media":294513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-294512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nCinq r\u00e8gles pour r\u00e9ussir votre mailing postal<\/title>\n<meta name=\"description\" content=\"A l'heure du tout num\u00e9rique, la concurrence est forte. 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