{"id":294521,"date":"2010-12-21T01:00:00","date_gmt":"2010-12-21T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-definition-du-savoir-faire-en-franchise-et-comment-le-proteger"},"modified":"2010-12-21T01:00:00","modified_gmt":"2010-12-21T00:00:00","slug":"la-definition-du-savoir-faire-en-franchise-et-comment-le-proteger","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-definition-du-savoir-faire-en-franchise-et-comment-le-proteger","title":{"rendered":"La d\u00e9finition du savoir faire en franchise et comment le prot\u00e9ger"},"content":{"rendered":"
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Le savoir faire est un \u00e9l\u00e9ment fondamental de la franchise<\/strong> : il doit \u00eatre identifi\u00e9, substantiel, distinctif, transmissible et, disait-on, \u00ab\u00a0secret\u00a0\u00bb; on dit plut\u00f4t d\u00e9sormais que l’ensemble constitu\u00e9 par le savoir-faire ne doit pas se trouver chez tout le monde et doit comporter des composantes propres au r\u00e9seau. Une fois bien \u00e9tabli, ce savoir faire doit pouvoir \u00e9voluer avec le temps et dans tous les domaines o\u00f9 la franchise est pr\u00e9sente. Il est pr\u00e9sent \u00e0 travers le point de vente, la bible et la communication.
Le magasin pilote est celui qui en premier servira de r\u00e9f\u00e9rences et de mod\u00e8le pour la duplication. Il sert aussi souvent d’\u00e9cole de formation pour les nouveaux franchis\u00e9s du r\u00e9seau mais aussi pour les franchis\u00e9s en activit\u00e9 qui viennent y chercher lors de la formation continue les nouveaut\u00e9s de l’enseigne. C’est celui qui a \u00e9t\u00e9 le premier point de vente du r\u00e9seau, qui a essuy\u00e9 les pl\u00e2tres et qui permet aux franchis\u00e9s suivants d’\u00e9viter les erreurs de d\u00e9butants.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Afin d’\u00eatre identifi\u00e9, une enseigne se doit de penser \u00e0 tous les d\u00e9tails qui rallieront les clients : am\u00e9nagement int\u00e9rieur, meubles, cabines d’essayage, caisse, etc tout doit concourir \u00e0 donner l’identit\u00e9 de la marque. Tous ces \u00e9l\u00e9ments sont des valeurs ajout\u00e9es qui donnent des points d’identification \u00e0 votre enseigne. Son c\u00f4t\u00e9 substantiel veut dire qu’il sert vraiment \u00e0 quelque chose et apporte un \u00ab\u00a0plus\u00a0\u00bb par rapport \u00e0 ceux qui ne sont pas dans le r\u00e9seau. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ce savoir faire doit \u00eatre transmissible : la bible et la formation sont\u00a0faites pour cela. Le franchis\u00e9 doit pouvoir y trouver toutes les informations dont il a besoin dans son activit\u00e9. En tant que franchiseur, il est important aussi d’avoir un feed back des franchis\u00e9s pour l’am\u00e9liorer. La parole passe, les \u00e9crits restent et permettent de progresser. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le savoir faire doit \u00eatre distinctif. C’est un point essentiel pour ne pas \u00eatre copi\u00e9 par les concurrents. Il faut le prot\u00e9ger et le garder secret. Ne pas h\u00e9siter \u00e0 faire faire un constat par huissier du contenu de votre bible et d\u00e9posez une enveloppe Soleau (L’enveloppe Soleau, du nom de son inventeur, est une preuve d’ant\u00e9riorit\u00e9 d’une cr\u00e9ation) aupr\u00e8s de l’organisme charg\u00e9 de la protection des marques et brevets dans votre pays, l’INPI en France ou l’OMPI au Maroc par exemple. De m\u00eame lors du d\u00e9part d’un franchis\u00e9, exigez la restitution de la bible.
Un savoir faire peut para\u00eetre abstrait et c’est pourquoi il faut le concr\u00e9tiser le plus possible pour qu’il soit reconnu comme tel devant les tribunaux. En effet, une absence de savoir faire ou un savoir faire insuffisant peut avoir comme cons\u00e9quence la nullit\u00e9 d’un contrat de franchise. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le savoir faire est un \u00e9l\u00e9ment fondamental de la franchise : il doit \u00eatre identifi\u00e9, substantiel, distinctif, transmissible et, disait-on, \u00ab\u00a0secret\u00a0\u00bb; on dit plut\u00f4t d\u00e9sormais que l’ensemble constitu\u00e9 par le savoir-faire ne doit pas se trouver chez tout le monde et doit comporter des composantes propres au r\u00e9seau. Une fois bien \u00e9tabli, ce savoir faire […]<\/p>\n","protected":false},"author":1,"featured_media":294522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-294521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLa d\u00e9finition du savoir faire en franchise et comment le prot\u00e9ger<\/title>\n<meta name=\"description\" content=\"Le savoir faire est un \u00e9l\u00e9ment fondamental de la franchise : il doit \u00eatre identifi\u00e9, substantiel, distinctif, transmissible et, disait-on, "secret"; 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