{"id":294541,"date":"2010-12-11T01:00:00","date_gmt":"2010-12-11T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/quels-enjeux-pour-les-franchises-de-cuisine"},"modified":"2010-12-11T01:00:00","modified_gmt":"2010-12-11T00:00:00","slug":"quels-enjeux-pour-les-franchises-de-cuisine","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/quels-enjeux-pour-les-franchises-de-cuisine","title":{"rendered":"Quels enjeux pour les franchises de cuisine ?"},"content":{"rendered":"
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<\/a> <\/div>\n
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Alors que les march\u00e9s ont \u00e9t\u00e9\u00a0touch\u00e9s en 2009\u00a0par la crise \u00e9conomique, le march\u00e9\u00a0de la cuisine demeure int\u00e9ressant, <\/strong>b\u00e9n\u00e9ficiant entre autres du faible taux d’\u00e9quipement des m\u00e9nages et du prolongement de mesures fiscales incitatives.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Cette tendance est n\u00e9anmoins \u00e0 nuancer <\/strong>avec un march\u00e9 qui se divise. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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R\u00e9pondre aux nouveaux crit\u00e8res des choix de la client\u00e8le<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D’un c\u00f4t\u00e9, le cr\u00e9neau des cuisines \u00ab\u00a0premier prix ou au bon rapport qualit\u00e9\/prix\u00a0\u00bb <\/strong>(cuisines dont le montant est compris entre 2000 et 7000 euros en France) poursuit sa croissance ; de l’autre, \u00ab\u00a0la cuisine moyen et haut de gamme\u00a0\u00bb <\/strong>(avec des prix compris entre 7000 et 20 000 euros), enregistre en 2008, des r\u00e9sultats moins florissants sans toutefois \u00eatre inqui\u00e9tants car le prix moyen de la plupart des enseignes franchis\u00e9es est sous les 7000 euros. Une chose est s\u00fbre : la cuisine reste un secteur porteur<\/a> ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Et pour r\u00e9sister \u00e0 la conjoncture, les enseignes de cuisinistes <\/strong>(citons les franchises Mobalpa<\/a>, Ixina<\/a>,\u00a0ou SoCoo’c <\/a>) doivent adopter une strat\u00e9gie dynamique et innovante <\/strong>autour de quelques grands principes :
–\u00a0\u00eatre r\u00e9actif et s’adapter tr\u00e8s rapidement ;
–\u00a0r\u00e9pondre toujours plus aux besoins des clients ;
–\u00a0miser sur le conseil, le service et la proximit\u00e9 ;
–\u00a0\u00eatre clair dans son positionnement et proposer des campagnes de publicit\u00e9 coh\u00e9rentes ;
–\u00a0valoriser des produits de qualit\u00e9 \u00e0 forte valeur attractive (mat\u00e9riaux nobles notamment) ;
–\u00a0proposer des prix int\u00e9ressants sans toutefois tomber dans le \u00ab trop promotions \u00bb ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Bref, tout l’enjeu pour la cuisine en franchise\u00a0est de rester confiant et de savoir se remettre en cause. Les marques cit\u00e9es plus haut l’ont fait pour la plupart.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Audrey Caudron <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Alors que les march\u00e9s ont \u00e9t\u00e9\u00a0touch\u00e9s en 2009\u00a0par la crise \u00e9conomique, le march\u00e9\u00a0de la cuisine demeure int\u00e9ressant, b\u00e9n\u00e9ficiant entre autres du faible taux d’\u00e9quipement des m\u00e9nages et du prolongement de mesures fiscales incitatives. Cette tendance est n\u00e9anmoins \u00e0 nuancer avec un march\u00e9 qui se divise. R\u00e9pondre aux nouveaux crit\u00e8res des choix de la client\u00e8le D’un […]<\/p>\n","protected":false},"author":52,"featured_media":294542,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-294541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nQuels 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