{"id":294544,"date":"2010-12-11T01:00:00","date_gmt":"2010-12-11T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-vitrines-en-evolution"},"modified":"2010-12-11T01:00:00","modified_gmt":"2010-12-11T00:00:00","slug":"les-vitrines-en-evolution","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-vitrines-en-evolution","title":{"rendered":"Les vitrines en \u00e9volution"},"content":{"rendered":"
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Il semblait impossible de remettre en cause les bons usages de r\u00e9alisation d’une vitrine \u00e0 la fois attractive et esth\u00e9tique<\/strong>, pourtant l’arriv\u00e9e des nouvelles technologies pourrait changer la donne, en particulier gr\u00e2ce \u00e0 l’interactivit\u00e9 avec le passant<\/strong>.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La vitrine est la premi\u00e8re communication d’un magasin et de son enseigne, en particulier pour les franchises<\/strong>. Dans le pr\u00eat-\u00e0-porter<\/a> c’est un \u00e9l\u00e9ment d\u00e9terminant d’invitation \u00e0 entrer dans la boutique. N\u00e9anmoins, si l’on connait bien certaines r\u00e8gles d’esth\u00e9tiques, il n’est pas facile de conna\u00eetre les crit\u00e8res majeurs d’efficacit\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Diverses formes de communication<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour attirer le passant, des enseignes ont pris la voie de la th\u00e9\u00e2tralisation<\/strong>, en particulier au moment des f\u00eates, mettant en sc\u00e8ne les produits propos\u00e9s, d’autre choisissent le d\u00e9pouillement afin que l’on puisse se concentrer sur le produit. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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On voit aussi arriver la vitrophanie micro perfor\u00e9e.\u00a0le principe\u00a0consiste en la pause d’adh\u00e9sifs visuellement tr\u00e8s jolis <\/strong>et opaques de l’ext\u00e9rieur, mais qui permettent de voir la rue de l’int\u00e9rieur. Cela donne une communication tr\u00e8s efficace. Il ne faut n\u00e9gliger aucun d\u00e9tail pour faire passer un message et celui-ci doit \u00eatre en premier lieu visible par tous. Avec des adh\u00e9sifs grand format, vous vous assurez une bonne exposition. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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N\u00e9anmoins les technologies qui permettent l’interactivit\u00e9 restent exp\u00e9rimentales<\/strong>. On peut disposer\u00a0en effet\u00a0d’une vitrine intelligente transform\u00e9e en \u00e9cran g\u00e9ant interactif multiservices et surtout tactile<\/strong>, une vitrine interactive capte les passants, les incitant \u00e0 interagir avec la vitrine du magasin. Les exp\u00e9riences r\u00e9alis\u00e9es se limitent \u00e0 la reconnaissance de pr\u00e9sence pour respecter l’usager dans le milieu urbain et modifier le rapport \u00e0 la publicit\u00e9<\/a> en la rendant non intrusive mais conviviale. Il s’agit de publicit\u00e9 sur le lieu de vente, se rapprochant des usages que le consommateur a pu acqu\u00e9rir en surfant sur internet. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dominique Deslandes <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Voir aussi l’article\u00a0sur les \u00e9crans interactifs comme vitrine de magasin<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Il semblait impossible de remettre en cause les bons usages de r\u00e9alisation d’une vitrine \u00e0 la fois attractive et esth\u00e9tique, pourtant l’arriv\u00e9e des nouvelles technologies pourrait changer la donne, en particulier gr\u00e2ce \u00e0 l’interactivit\u00e9 avec le passant. La vitrine est la premi\u00e8re communication d’un magasin et de son enseigne, en particulier pour les franchises. Dans 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