{"id":294547,"date":"2010-12-09T12:03:00","date_gmt":"2010-12-09T11:03:00","guid":{"rendered":"https:\/\/ac-franchise.be\/comment-choisir-un-bon-franchiseur"},"modified":"2010-12-09T12:03:00","modified_gmt":"2010-12-09T11:03:00","slug":"comment-choisir-un-bon-franchiseur","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/comment-choisir-un-bon-franchiseur","title":{"rendered":"Comment choisir un bon franchiseur ?"},"content":{"rendered":"
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Description de l’activit\u00e9 :<\/h3>\n
Comment choisir un bon franchiseur ? Des consultants en Franchise, vous expliquent sur quels crit\u00e8res faire votre choix : notori\u00e9t\u00e9, exp\u00e9rimentation, \u00e9volution de la gamme de produits, pertinence par rapport \u00e0 la demande, positionnement du concept… <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Point de vue de l’expert :<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Jean Samper<\/strong> : Quels sont les crit\u00e8res pour choisir un bon franchiseur ? Il y a 2 types de questions \u00e0 se poser pour savoir si c’est un bon concept et si le franchiseur fait bien son m\u00e9tier.
Olivier\u00a0 Thi\u00e9baut<\/strong> : En r\u00e9sum\u00e9, les questions pour appr\u00e9cier la pertinence du concept sont les suivantes : en premier lieu la notori\u00e9t\u00e9 et la r\u00e9putation. M\u00eame si c’est un r\u00e9seau naissant, il y a forc\u00e9ment une ou plusieurs boutiques pilote. V\u00e9rifier si dans sa zone de chalandise, il y a une\u00a0r\u00e9putation favorable et une bonne\u00a0notori\u00e9t\u00e9.\u00a0
Le deuxi\u00e8me point \u00e0 v\u00e9rifier est tr\u00e8s important, c’est l’exp\u00e9rimentation du savoir faire. C’est la base d’un concept et il faut en v\u00e9rifier la pertinence que ce soit en produits ou en services dans son cur de march\u00e9.
Le troisi\u00e8me point, c’est de savoir\u00a0si les produits et les services vont et peuvent\u00a0\u00e9voluer et quelle est la qualit\u00e9 d’innovation. Un concept n’est pas fig\u00e9, il \u00e9volue. Il faut v\u00e9rifier qu’il y a une pertinence de la gamme de produits et de services au regard de la demande sur ce march\u00e9.
En dernier point, c’est\u00a0pouvoir le situer par rapport \u00e0 la concurrence. En d’autres termes, quelles sont les diff\u00e9rences entre telle et telle enseigne dans le m\u00eame secteur d’activit\u00e9.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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JS<\/strong> : Au niveau des produits et des services, ils doivent r\u00e9pondre \u00e0 une demande particuli\u00e8re et \u00eatre adapt\u00e9s au march\u00e9. Comment le v\u00e9rifier ? Uniquement en regardant le bilan ?
OT <\/strong>: Il est indispensable de faire une \u00e9tude de march\u00e9 sur le secteur d’activit\u00e9. Vous pouvez obtenir les informations par\u00a0les CCI par exemple et\u00a0comparer le concept avec ceux des concurrents. Il est plus facile d’observer un existant que de se projeter ce qui n’est pas \u00e9vident dans les march\u00e9s \u00e9mergents car il n’y a pas de base. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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\u00a0JS <\/strong>: Apr\u00e8s les questions \u00e0 se poser pour savoir si c’est un bon concept, ile faut se poser les questions pour savoir si le franchiseur fait bien son m\u00e9tier de franchiseur. Qu’est-ce que\u00a0bien faire son m\u00e9tier de franchiseur ?
OT <\/strong>: C’est un point essentiel. Il ne suffit pas d’avoir un savoir faire encore faut-il que le franchis\u00e9 puisse dupliquer ce concept aussi pertinent soit-il. Il y a des points cl\u00e9 \u00e0 v\u00e9rifier pour s’en assurer : la formation initiale et la formation\u00a0continue pendant toute la dur\u00e9e du contrat qui est tr\u00e8s importante parce que le franchiseur m’apporte un compl\u00e9ment par rapport \u00e0 mes comp\u00e9tences et connaissances. Il faut aussi v\u00e9rifier la transf\u00e9rabilit\u00e9 de son savoir faire : comment va-t-il me l’apprendre, \u00e0 moi et \u00e0 mes salari\u00e9s pour me faire \u00e9voluer et \u00eatre au maximum de ma performance. V\u00e9rifier ensuite quel niveau d’assistance il m’apporte : avant et apr\u00e8s l’ouverture dans diff\u00e9rents domaines, comme financier ou \u00e9tude de concurrence par exemple. Il doit ensuite m’apporter une aide \u00e0 travers le r\u00e9seau \u00e0 travers la mutualisation afin de m’enrichir de l’exp\u00e9rience des autres franchis\u00e9s. Tout cela est le r\u00f4le du franchiseur qui me permettra d’\u00eatre performant et qui est aussi important que le concept.
Dominique Van Moerkercke <\/strong>: Je voudrais apporter une pr\u00e9cision, on parle beaucoup du r\u00f4le du franchiseur mais il y a aussi un r\u00f4le important de la part du franchis\u00e9. Ce n’est pas unilat\u00e9ral et le franchiseur a autant besoin de l’avis du franchis\u00e9 pour avoir des retours et avancer dans le m\u00eame sens. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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JS<\/strong> : Le m\u00e9tier de franchiseur est donc assez complexe puisqu’il s’agit non seulement de d\u00e9velopper un concept mais aussi de le dupliquer, d’assister les franchis\u00e9s. Ma derni\u00e8re question est : dois-je me fier aux r\u00e9sultats actuels de cette franchise ou dois-je demander au franchiseur comment il voit l’avenir et l’adaptation de son concept ?
OT <\/strong>: En qualit\u00e9 de consultant, je constate que le franchis\u00e9 s’inscrit dans le moment pr\u00e9sent et demande les \u00e9l\u00e9ments d’aujourd’hui. Il a souvent du mal \u00e0 se projeter alors que c’est un \u00e9l\u00e9ment tr\u00e8s diff\u00e9renciant car les march\u00e9s vont \u00e9voluer et il est important de voir les capacit\u00e9s d’adaptions du concept dans l’avenir qui peuvent \u00eatre programm\u00e9es ou impos\u00e9es. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Voir la vid\u00e9o de l’expert dans la rubrique \u00ab\u00a0Franchise : Conf\u00e9rences \/ tables rondes \/ reportages<\/a>\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Rendez-vous sur AC Franchise<\/a> TV pour plus de vid\u00e9os <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Description de l’activit\u00e9 : Comment choisir un bon franchiseur ? Des consultants en Franchise, vous expliquent sur quels crit\u00e8res faire votre choix : notori\u00e9t\u00e9, exp\u00e9rimentation, \u00e9volution de la gamme de produits, pertinence par rapport \u00e0 la demande, positionnement du concept… Point de vue de l’expert : Jean Samper : Quels sont les crit\u00e8res pour choisir […]<\/p>\n","protected":false},"author":45,"featured_media":294546,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[10],"tags":[],"class_list":["post-294547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-experts","entry","has-media"],"acf":[],"yoast_head":"\nComment choisir un bon franchiseur ?<\/title>\n<meta name=\"description\" content=\"Description de l'activit\u00e9 : Comment choisir un bon franchiseur ? 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