{"id":294549,"date":"2010-12-08T01:00:00","date_gmt":"2010-12-08T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/comment-bien-proteger-la-marque-dune-franchise"},"modified":"2010-12-08T01:00:00","modified_gmt":"2010-12-08T00:00:00","slug":"comment-bien-proteger-la-marque-dune-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/comment-bien-proteger-la-marque-dune-franchise","title":{"rendered":"Comment bien prot\u00e9ger la marque d’une franchise ?"},"content":{"rendered":"
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L’identit\u00e9 d’une marque passe par son nom, son logo et il est important de le prot\u00e9ger afin de pr\u00e9server l’exploitation exclusive de celle-ci au r\u00e9seau de franchise qui l’a cr\u00e9\u00e9e. <\/p>\n

La marque doit \u00eatre distinctive et ne saurait se composer de plusieurs mots du langage courant d\u00e9finissant votre activit\u00e9. Elle doit cependant \u00eatre suffisamment \u00e9vocatrice pour le consommateur et signe de ralliement. Toute l’alchimie est dans l’\u00e9quilibre entre le nom et ce qu’il \u00e9voque sans \u00eatre trop descriptif car dans ce cas, elle peut \u00eatre attribu\u00e9e par le consommateur \u00e0 des marques concurrentes.<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Des d\u00e9marches inconditionnelles<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il est possible de cr\u00e9er sa propre marque <\/a>et de faire son propre logo mais il vaut mieux s’adresser un \u00e0 cabinet de conseil en propri\u00e9t\u00e9 industriel qui saura conceptualiser votre id\u00e9e et vous accompagner dans les d\u00e9marches juridiques qui sont importantes pour l’avenir de votre r\u00e9seau. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il faut dans un premier temps v\u00e9rifier qu’elle est disponible<\/strong> car on ne peut s’approprier une marque ou m\u00eame le signe d’une autre marque. Il est aussi n\u00e9cessaire de v\u00e9rifier l’ant\u00e9riorit\u00e9. Cette recherche d’ant\u00e9riorit\u00e9 permet que la marque n’empi\u00e8te pas sur la propri\u00e9t\u00e9 d’un tiers. Cette proc\u00e9dure est incontournable pour \u00e9viter d’avoir \u00e0 modifier \u00e0 posteriori toute la communication du r\u00e9seau. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ensuite, pour \u00eatre prot\u00e9g\u00e9e, elle doit \u00eatre d\u00e9pos\u00e9e au registre national des marques<\/strong> dans sa classe d’activit\u00e9 et il faut d’ores et d\u00e9j\u00e0 penser \u00e0 l’avenir. En effet, le d\u00e9p\u00f4t est national et si vous avez une strat\u00e9gie m\u00eame \u00e0 long terme de d\u00e9veloppement \u00e0 l’international, mieux vaut l’anticiper d\u00e8s le d\u00e9but. Les classes sont aussi nombreuses : par exemple, si vous voulez cr\u00e9er une marque de mode, vous la d\u00e9poserez dans la classe textile mais vous aurez peut \u00eatre int\u00e9r\u00eat \u00e0 la d\u00e9poser aussi dans la classe accessoires et chaussures en pr\u00e9vision d’une diversification future et dans tous les pays o\u00f9 vous avez l’intention de vous implanter m\u00eame dans plusieurs ann\u00e9es. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Du point de vue juridique, il est pr\u00e9f\u00e9rable de d\u00e9poser la marque en nom personnel<\/strong>, d’en conc\u00e9der une licence \u00e0 la t\u00eate du r\u00e9seau ce qui la valorisera lors d’une revente \u00e9ventuelle. Il faut que la marque soit utilis\u00e9e telle qu’elle a \u00e9t\u00e9 d\u00e9pos\u00e9e et pouvoir prouver qu’elle vit ; en d’autres termes, certaines marques qui ont \u00e9t\u00e9 d\u00e9pos\u00e9es mais non utilis\u00e9es ne sont plus prot\u00e9g\u00e9es. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il ne faut pas se tromper car c’est \u00e0 la fois l’identit\u00e9 de l’enseigne et sa capacit\u00e9 \u00e0 attirer les clients qui est en jeu<\/strong>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

L’identit\u00e9 d’une marque passe par son nom, son logo et il est important de le prot\u00e9ger afin de pr\u00e9server l’exploitation exclusive de celle-ci au r\u00e9seau de franchise qui l’a cr\u00e9\u00e9e. La marque doit \u00eatre distinctive et ne saurait se composer de plusieurs mots du langage courant d\u00e9finissant votre activit\u00e9. Elle doit cependant \u00eatre suffisamment \u00e9vocatrice […]<\/p>\n","protected":false},"author":52,"featured_media":294550,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-294549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nComment 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