{"id":294572,"date":"2010-12-01T01:00:00","date_gmt":"2010-12-01T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/pour-developper-limage-du-reseau-de-franchise"},"modified":"2010-12-01T01:00:00","modified_gmt":"2010-12-01T00:00:00","slug":"pour-developper-limage-du-reseau-de-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/pour-developper-limage-du-reseau-de-franchise","title":{"rendered":"Pour d\u00e9velopper l’image du r\u00e9seau de franchise"},"content":{"rendered":"
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Un bon franchis\u00e9 doit conna\u00eetre le savoir faire, mais aussi les pratiques de communication du franchiseur.<\/strong><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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C’est avant de signer que vous devez vous informer sur les outils de communication propos\u00e9s<\/strong>.
Le devoir du franchis\u00e9 est de dupliquer l’int\u00e9gralit\u00e9 du concept sur le lieu de vente, d’en respecter les codes et de former son personnel afin qu’il applique les r\u00e8gles mises au point. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le message doit \u00eatre reconnaissable<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ainsi la vitrine est le premier contact <\/a>du client avec le concept, la rencontre doit \u00eatre fid\u00e8le \u00e0 ses attentes et refl\u00e9ter l’image nationale v\u00e9hicul\u00e9e par le franchiseur<\/strong>. Une campagne de publicit\u00e9 n’a d’utilit\u00e9 que si chaque point de vente en est porteur, dans la pr\u00e9sentation des produits, autant que dans l’atmosph\u00e8re cr\u00e9\u00e9e et le professionnalisme des vendeurs. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le franchis\u00e9 peut utiliser les outils mis au point par le franchiseur ; souvent sont propos\u00e9s des packs <\/em><\/strong>pr\u00e9voyant tous les \u00e9l\u00e9ments qui lui permettront de g\u00e9rer ses propres campagnes de publicit\u00e9 en local. Presque tout est fourni : les documents sur lesquels il lui suffit de faire du simple repiquage, les slogans, les mat\u00e9riels \u00e0 mettre en place dans le magasin. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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A l’heure o\u00f9 la concurrence est de plus en plus vive, le franchis\u00e9 doit mettre en uvre tous les moyens pour attirer mais surtout fid\u00e9liser ses clients.<\/strong> Les analyses marketing prouvent que fid\u00e9liser un client <\/a>co\u00fbte dix fois moins que d’essayer d’en conqu\u00e9rir un nouveau. C’est pourquoi il est important d’adh\u00e9rer au syst\u00e8me de fid\u00e9lisation : cartes de fid\u00e9lit\u00e9, accumulation de point, courriers d’anniversaire, etc. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dans le budget pr\u00e9visionnel pr\u00e9voyez bien la ligne \u00a0\u00bb communication locale \u00a0\u00bb qui repr\u00e9sente souvent 1,5 % du chiffre d’affaires<\/strong>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dominique Deslandes <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Un bon franchis\u00e9 doit conna\u00eetre le savoir faire, mais aussi les pratiques de communication du franchiseur. C’est avant de signer que vous devez vous informer sur les outils de communication propos\u00e9s. Le devoir du franchis\u00e9 est de dupliquer l’int\u00e9gralit\u00e9 du concept sur le lieu de vente, d’en respecter les codes et de former son personnel […]<\/p>\n","protected":false},"author":52,"featured_media":294573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-294572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nPour d\u00e9velopper l'image du r\u00e9seau de franchise<\/title>\n<meta name=\"description\" content=\"Un bon franchis\u00e9 doit conna\u00eetre le savoir faire, mais aussi les pratiques de communication du franchiseur. 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