{"id":294609,"date":"2010-11-23T18:25:00","date_gmt":"2010-11-23T17:25:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-definition-de-profil-du-franchise-par-deux-experts-en-franchise"},"modified":"2010-11-23T18:25:00","modified_gmt":"2010-11-23T17:25:00","slug":"la-definition-de-profil-du-franchise-par-deux-experts-en-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-definition-de-profil-du-franchise-par-deux-experts-en-franchise","title":{"rendered":"La d\u00e9finition de profil du franchis\u00e9 par deux experts en Franchise"},"content":{"rendered":"
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Description de l’activit\u00e9 :<\/h3>\n
Pour \u00eatre franchis\u00e9, y-a-t’il un profil type? 2 consultants sp\u00e9cialis\u00e9s en recrutement de franchis\u00e9s r\u00e9pondent \u00e0 cette question que se pose beaucoup de futurs franchis\u00e9s. Vous d\u00e9couvrirez dans cette vid\u00e9o qu’il n’y a pas de profil type mais qu’il a aussi bien des points communs que des diff\u00e9rences entre les franchis\u00e9s selon le secteur d’activit\u00e9, le m\u00e9tier…. L’important \u00e9tant de bien se conna\u00eetre et de d\u00e9terminer son propre profil. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Point de vue de l’expert :<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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<\/a> <\/div>\n
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Jean Samper, dirigeant Ac-Franchise <\/strong>: Quel est le bon profil pour \u00eatre franchis\u00e9<\/strong> ? Y a-t-il un profil type ?
P.Prohet<\/strong> <\/strong>: On ne peut pas dire qu’il y ait un profil standard. Bien s\u00fbr, chaque franchiseur<\/strong> doit, par rapport \u00e0 son secteur d’activit\u00e9, d\u00e9finir son profil type. Ceci \u00e9tant, on trouve des points communs \u00e0 l’ensemble des r\u00e9seaux pour devenir franchis\u00e9<\/strong>. Le premier des points communs est d’avoir l’esprit d’entreprise, la capacit\u00e9 d’entreprendre et de s’investir totalement dans le lancement de son activit\u00e9 qui va n\u00e9cessiter une tr\u00e8s grande autonomie, une tr\u00e8s grande polyvalence, et que l’entourage familial partage le projet.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Jean Samper <\/strong>: Parmi les candidats que vous recevez fr\u00e9quemment, constatez-vous une diff\u00e9rence entre les candidats visiblement soutenus par leur milieu familial et d’autres o\u00f9 c’est moins \u00e9vident ?
D. Van Moerkercke<\/strong> <\/strong>: Effectivement, quand la personne n’est pas soutenue par son milieu familial, elle a envie d’y aller et fonce mais \u00e0 un moment donn\u00e9, elle l\u00e2che tout. Elle a parfois les capacit\u00e9s \u00e0 r\u00e9ussir le projet mais abandonne en cours de route. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Jean Samper <\/strong>: existe-t-il d’autres points communs entre tous les r\u00e9seaux sur le profil type ?
P.Prohet <\/strong>: On doit \u00e9voquer l’esprit r\u00e9seau ; il est \u00e9vident que le candidat qui adh\u00e8re \u00e0 un r\u00e9seau de franchise <\/strong>doit bien \u00e9videmment faire preuve d’esprit de\u00a0partenariat avec celui-ci. Il va s’impliquer , apporter des am\u00e9liorations auxquelles il aura pu r\u00e9fl\u00e9chir dans son quotidien. Surtout, ne rien faire contre le r\u00e9seau en termes d’image. Celle-ci doit \u00eatre la plus positive possible. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Jean Samper <\/strong>:\u00a0 Apr\u00e8s les points communs dont nous avons parl\u00e9, parlons des diff\u00e9rences.
P.Prohet <\/strong>:\u00a0 D’abord, certains secteurs d’activit\u00e9 n\u00e9cessitent d’avoir des sp\u00e9cificit\u00e9s, pour une franchise coiffure, il faut poss\u00e9der un CAP. De m\u00eame pour \u00eatre agent immobilier, il faut avoir une \u00e9quivalence\u00a0Bac +3\u00a0pour pouvoir poser sa plaque. Ce sont des diff\u00e9rences li\u00e9es au m\u00e9tier, mais il y a celles li\u00e9es \u00e0 la personne : sa personnalit\u00e9, son exp\u00e9rience, etc je vais prendre 2 exemples : le premier, celui du management. Certaines unit\u00e9s de franchise vont avoir jusqu’\u00e0 50 ou 60 personnes. Donc le chef d’entreprise de cette franchise devra avoir des capacit\u00e9s de management et m\u00eame d\u00e9j\u00e0 une exp\u00e9rience avec des \u00e9quipes importantes ce qui n’est pas le cas dans une unit\u00e9 o\u00f9 il travaillera soit seul soit avec une ou deux personnes.
Deuxi\u00e8me exemple : la diff\u00e9rence entre \u00eatre commer\u00e7ant et commercial. Pour moi, ce n’est pas du tout la m\u00eame chose. Etre commer\u00e7ant, c’est avoir une boutique, un commerce et d’avoir des qualit\u00e9s telles qu’accueillir bien la client\u00e8le, faire que son magasin soit bien achaland\u00e9, propre, etc Etre commercial est tr\u00e8s diff\u00e9rent : Dans certains r\u00e9seaux de service notamment, il s’agit au quotidien d’aller chercher le chiffre d’affaires. Il faut donc l\u00e0 une exp\u00e9rience terrain de commercial qui n’est pas du tout la m\u00eame que celle de commer\u00e7ant. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Jean Samper <\/strong>: Que vous apporte votre exp\u00e9rience dans ce domaine ?
D. Van Moerkercke<\/strong>: Dans toutes les cr\u00e9ations d’entreprise, il est bon que le candidat ait une fibre commerciale. D’abord pour se vendre aupr\u00e8s des banques et d\u00e9fendre son projet et m\u00eame si les d\u00e9buts sont un peu difficiles, il faut s’obstiner et acqu\u00e9rir de l’exp\u00e9rience en relationnel commercial. Il peut aussi \u00eatre aid\u00e9 par la t\u00eate de r\u00e9seau. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Jean Samper <\/strong>: Vous avez d\u00e9crit les diff\u00e9rences et les points communs en g\u00e9n\u00e9ral. Pouvez-vous dans les franchises que vous connaissez nous donner quelques sp\u00e9cificit\u00e9s.
P.Prohet<\/strong>: Je vais vous parler de distribution. Quand il faut reprendre des magasins de 1 000 m2 et font des chiffres d’affaires entre 1,5 et 10 millions d’euros, la capacit\u00e9 \u00e0 manager prend toute son importance. Ce n’est bien \u00e9videmment pas le seul \u00e9l\u00e9ment, il faut aussi \u00eatre gestionnaire parce que les r\u00e9sultats en % sont faibles mais sur des volumes importants et qui g\u00e9n\u00e8rent des valeurs int\u00e9ressantes ; il faut regarder cela quotidiennement et g\u00e9rer finement. Donc avoir une exp\u00e9rience en gestion de centre de profit sera un atout voire une n\u00e9cessit\u00e9 pour devenir franchis\u00e9 dans un r\u00e9seau de distribution et font partie des crit\u00e8res requis. A l’oppos\u00e9, le secteur de la restauration rapide avec de petites unit\u00e9s sur 40 \u00e0 50 m2 o\u00f9 il faut \u00eatre pr\u00e9sent le matin tr\u00e8s t\u00f4t pour lancer la fabrication avec une \u00e9quipe de 2 ou 3 personnes requiert plut\u00f4t des comp\u00e9tences terrain, de volont\u00e9 de satisfaire sa client\u00e8le au quotidien. On voit bien que le profil n’est pas le m\u00eame. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Jean Samper <\/strong>: Des Exemples diff\u00e9rents dans les services \u00e0 la personne ?
D. Van Moerkercke <\/strong>: Dans ce secteur, le candidat doit aimer rendre service et il n’est pas concevable de ne voir que le chiffre d’affaires. Cela se sentira au niveau des prestations et du management. Il y a une notion d’humain \u00e0 int\u00e9grer dans la notion d’entreprise de services. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Jean Samper <\/strong>: Mais en temps que candidat, comment savoir si je corresponds \u00e0 tel ou tel profil, comment puis-je m’y retrouver ?
P.Prohet <\/strong>: D\u00e9j\u00e0, chaque franchiseur doit avoir d\u00e9fini un profil type qu’un candidat peut voir sur les diff\u00e9rents sites des enseignes et bien s\u00fbr sur ac-franchise.be. Cela vous donnera une liste de ce qu’il faut \u00eatre mais ne dira pas si vous correspondez aux crit\u00e8res. Il y a des outils comme les bilans de comp\u00e9tences qui sont facilement r\u00e9alisables aupr\u00e8s des organismes comme l’APEC ou autres. Sur Internet, vous avez des outils gratuits pour \u00e9tablir un bilan de personnalit\u00e9. Pour un candidat qui est int\u00e9ress\u00e9 par la franchise, la premi\u00e8re des choses qu’il doit faire, c’est de bien se conna\u00eetre lui-m\u00eame, de faire une v\u00e9ritable introspection qui lui permet de d\u00e9finir quelles sont ses comp\u00e9tences, son parcours professionnel, etc Mais cela ne suffit pas, il faut qu’il ait une id\u00e9e tr\u00e8s pr\u00e9cise de ce qu’il a envie de faire. Ses souhaits, ses motivations, pourquoi ?
D. Van Moerkercke <\/strong>: Surtout aussi, ce qu’il n’a plus envie de faire ! et veulent faire autre chose de leur vie. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Voir la vid\u00e9o de l’expert dans la rubrique \u00ab\u00a0Franchise : Conf\u00e9rences \/ tables rondes \/ reportages<\/a>\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Rendez-vous sur AC Franchise<\/a> TV pour plus de vid\u00e9os <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Description de l’activit\u00e9 : Pour \u00eatre franchis\u00e9, y-a-t’il un profil type? 2 consultants sp\u00e9cialis\u00e9s en recrutement de franchis\u00e9s r\u00e9pondent \u00e0 cette question que se pose beaucoup de futurs franchis\u00e9s. Vous d\u00e9couvrirez dans cette vid\u00e9o qu’il n’y a pas de profil type mais qu’il a aussi bien des points communs que des diff\u00e9rences entre les franchis\u00e9s […]<\/p>\n","protected":false},"author":45,"featured_media":294608,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[10],"tags":[],"class_list":["post-294609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-experts","entry","has-media"],"acf":[],"yoast_head":"\nLa d\u00e9finition de profil du franchis\u00e9 par deux experts en Franchise<\/title>\n<meta name=\"description\" content=\"Description de l'activit\u00e9 : Pour \u00eatre franchis\u00e9, y-a-t'il un profil type? 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