{"id":294611,"date":"2010-11-23T01:00:00","date_gmt":"2010-11-23T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/boulangerie-des-enseignes-en-difficulte-dans-les-terminaux-de-cuisson-6380"},"modified":"2010-11-23T01:00:00","modified_gmt":"2010-11-23T00:00:00","slug":"boulangerie-des-enseignes-en-difficulte-dans-les-terminaux-de-cuisson-6380","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/boulangerie-des-enseignes-en-difficulte-dans-les-terminaux-de-cuisson-6380","title":{"rendered":"Boulangerie : Des enseignes en difficult\u00e9 dans les terminaux de cuisson"},"content":{"rendered":"
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Peut-\u00eatre ont-elles mal g\u00e9r\u00e9 un d\u00e9veloppement formidable Des liquidations successives posent question en particulier pour certaines\u00a0enseignes qui ne sont pas de vraies bonnes franchises. Essayons d’y voir clair pour les candidats int\u00e9ress\u00e9s par cette activit\u00e9 de boulangerie.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Certes la consommation journali\u00e8re de pain stagne mais la croissance du chiffre d’affaires des professionnels du secteur est dynamis\u00e9e par la hausse des prix de vente li\u00e9e au d\u00e9veloppement de produits <\/strong><\/em>de boulangerie \u00e0 plus forte valeur ajout\u00e9e avec des pains sp\u00e9ciaux et de la restauration rapide par exemple. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Depuis une quinzaine d’ann\u00e9es on a pu assister \u00e0 une mutation structurelle de la profession de boulanger<\/strong><\/em>. Les r\u00e9seaux sous enseigne se sont d\u00e9velopp\u00e9s fortement, notamment sur le segment des terminaux de cuisson. Le march\u00e9 reste porteur face \u00e0 la boulangerie traditionnelle et les efforts significatifs de la distribution alimentaire pour rendre le rayon boulangerie plus attractif.\u00a0Pourtant pr\u00e8s d’une quinzaine d’enseigne de boulangerie par terminaux de cuisson ont d\u00e9pos\u00e9 le bilan. Beaucoup \u00e9taient tr\u00e8s faiblement capitalis\u00e9es et structur\u00e9es et leur activit\u00e9 se r\u00e9sumait trop souvent \u00e0 vendre un magasin cl\u00e9 en mains (cl\u00e9s sur porte en Belgique) en prenant une forte marge sur les machines, voire sur les travaux. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En raison de ces exp\u00e9riences n\u00e9gatives, il revient aux candidats int\u00e9ress\u00e9s par cette profession de bien choisir leur enseigne. V\u00e9rifiez en particulier aupr\u00e8s des\u00a0adh\u00e9rents d\u00e9j\u00e0 install\u00e9s en quoi consiste pr\u00e9cis\u00e9ment l’accompagnement de la t\u00eate de r\u00e9seau<\/strong><\/em>. S’agit-il d’un accompagnement de vrai franchiseur ? Y a t’il eu une vraie et bonne formation avec un v\u00e9ritable savoir-faire ? En fait on a pu constater que des franchis\u00e9s avaient souffert d’emplacements inint\u00e9ressants ou d’absence d’assistance r\u00e9elle de la part de l’enseigne qui ne se souciait que de vendre un\u00a0 magasin \u00e9quip\u00e9. Certains ont d’ailleurs entam\u00e9 des proc\u00e9dures contre la t\u00eate de r\u00e9seau, parfois sans succ\u00e8s en raison de son insolvabilit\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En conclusion, il vaut mieux une franchise qui facture un droit d’entr\u00e9e et des redevances pour financer des services performants et impose des r\u00e9gles \u00e0 tout le r\u00e9seau pour satisfaire le consommateur qu’un r\u00e9seau qui met en avant sa souplesse et la faiblesse des redevances mais gagne sa vie uniquement sur l’installation du magasin avec le risque de vous laisser tomber ensuite. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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DD & JS <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Peut-\u00eatre ont-elles mal g\u00e9r\u00e9 un d\u00e9veloppement formidable Des liquidations successives posent question en particulier pour certaines\u00a0enseignes qui ne sont pas de vraies bonnes franchises. Essayons d’y voir clair pour les candidats int\u00e9ress\u00e9s par cette activit\u00e9 de boulangerie. Certes la consommation journali\u00e8re de pain stagne mais la croissance du chiffre d’affaires des professionnels du secteur est 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