{"id":294623,"date":"2010-11-21T01:00:00","date_gmt":"2010-11-21T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-nouvelles-techniques-doivent-faciliter-le-parcours-du-client"},"modified":"2010-11-21T01:00:00","modified_gmt":"2010-11-21T00:00:00","slug":"les-nouvelles-techniques-doivent-faciliter-le-parcours-du-client","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-nouvelles-techniques-doivent-faciliter-le-parcours-du-client","title":{"rendered":"Les nouvelles techniques doivent faciliter le parcours du client"},"content":{"rendered":"
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Scanning, paiement digital, trace RFID, caisses automatiques restent des initiatives isol\u00e9es prises par certaines enseignes. Nos voisins europ\u00e9ens ont de l’avance, en particulier les anglo-saxons, pourtant les consommateurs fran\u00e7ais en veulent plus\u00a0!<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Nous assistons \u00e0 un creusement du foss\u00e9 entre la vitrine technologique et les concepts de magasins<\/strong><\/em>. Une \u00e9tude IFOP d’ao\u00fbt 2010 montre que les souhaits des clients sont de b\u00e9n\u00e9ficier d’une carte de fid\u00e9lit\u00e9 incluant des bons de r\u00e9duction pour 90 % des consommateurs\u00a0! Cela \u00e9vite de devoir pr\u00e9senter les coupons en caisse et de constater que la date est d\u00e9pass\u00e9e. Le scanning en magasin est \u00e9galement r\u00e9clam\u00e9 pour 70 % d’entre eux afin de ne pas devoir vider le chariot au moment de l’encaissement. 60 % demandent de pouvoir commander sur internet et r\u00e9cup\u00e9rer leurs courses par un syst\u00e8me de \u00ab\u00a0drive\u00a0\u00bb, 58 % pour se faire livrer \u00e0 la maison. 50 % choisiraient volontiers la livraison m\u00eame s’ils pr\u00e9f\u00e8rent continuer \u00e0 faire leur choix en magasin, mais 42 % aimerait que leur soit offert un syst\u00e8me GPS pour trouver plus facilement les rayons La liste est longue des innovations technologiques souhait\u00e9es par les fran\u00e7ais. <\/strong><\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le consommateur a chang\u00e9, il a un ordinateur chez lui et prend l’habitude de rep\u00e9rer ses produits sur internet avant de se rendre dans la boutique, il a un GPS dans sa voitur, etc. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En r\u00e9alit\u00e9 les services doivent s’additionner afin de r\u00e9pondre \u00e0 chaque typologie de client<\/strong><\/em>. Ainsi le d\u00e9collage annonc\u00e9 du paiement par contact gr\u00e2ce au t\u00e9l\u00e9phone mobile ne tuera probablement pas la carte bancaire ni m\u00eame le ch\u00e8que. Et certaines pr\u00e9f\u00e8reront toujours payer en esp\u00e8ces sonnantes et tr\u00e9buchantes <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vu dans LSA <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Scanning, paiement digital, trace RFID, caisses automatiques restent des initiatives isol\u00e9es prises par certaines enseignes. Nos voisins europ\u00e9ens ont de l’avance, en particulier les anglo-saxons, pourtant les consommateurs fran\u00e7ais en veulent plus\u00a0! Nous assistons \u00e0 un creusement du foss\u00e9 entre la vitrine technologique et les concepts de magasins. Une \u00e9tude IFOP d’ao\u00fbt 2010 montre que […]<\/p>\n","protected":false},"author":1,"featured_media":294624,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-294623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nLes nouvelles techniques doivent faciliter le parcours du client<\/title>\n<meta name=\"description\" content=\"Scanning, paiement digital, trace RFID, caisses automatiques restent des initiatives isol\u00e9es prises par certaines enseignes. 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