{"id":294639,"date":"2010-11-16T01:00:00","date_gmt":"2010-11-16T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/mim-la-franchise-de-mode-affiche-son-nouveau-concept"},"modified":"2010-11-16T01:00:00","modified_gmt":"2010-11-16T00:00:00","slug":"mim-la-franchise-de-mode-affiche-son-nouveau-concept","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/mim-la-franchise-de-mode-affiche-son-nouveau-concept","title":{"rendered":"Mim: La franchise de mode affiche son nouveau concept"},"content":{"rendered":"
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MIM,\u00a0franchise de v\u00eatements <\/strong>f\u00e9minins, filiale du Groupe britannique NEW LOOK b\u00e9n\u00e9ficie d\u00b4un r\u00e9seau <\/strong>de plus de 310 magasins en France\u00a0et en Belgique et pr\u00e9voit une vingtaine d’ouverture pour 2011. Bien positionn\u00e9e sur le cr\u00e9neau de la mode \u00e0 petits prix, elle a d\u00e9cid\u00e9 de frapper fort et de lancer une deuxi\u00e8me campagne de communication fin novembre apr\u00e8s celle de septembre, en affichage dans les grandes agglom\u00e9rations fran\u00e7aises, dans la presse f\u00e9minine et people. Le concept est de valoriser l’image jeune et dynamique de la marque MIM et de ses \u00e9quipes. Ainsi les 5 mannequins s\u00e9lectionn\u00e9s pour repr\u00e9senter la nouvelle image MIM sont tous des collaboratrices de l’enseigne. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ces campagnes sont la suite logique du nouveau concept de magasin amorc\u00e9 depuis d\u00e9but 2010 \u00e0 Paris, Nantes, Lyon, Lille et Valenciennes. Un lifting complet pour coller \u00e0 l’identit\u00e9 : couleurs plus douces du sol au plafond, am\u00e9nagement des pr\u00e9sentoirs modulaires, cabines avec \u00e9clairage moins agressif et rideaux en velours. Aux dires des dirigeants, les r\u00e9sultats de ces magasins sont en forte hausse et les autres boutiques de l’enseigne afficheront rapidement le nouveau visage de MIM. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

MIM,\u00a0franchise de v\u00eatements f\u00e9minins, filiale du Groupe britannique NEW LOOK b\u00e9n\u00e9ficie d\u00b4un r\u00e9seau de plus de 310 magasins en France\u00a0et en Belgique et pr\u00e9voit une vingtaine d’ouverture pour 2011. Bien positionn\u00e9e sur le cr\u00e9neau de la mode \u00e0 petits prix, elle a d\u00e9cid\u00e9 de frapper fort et de lancer une deuxi\u00e8me campagne de communication fin […]<\/p>\n","protected":false},"author":49,"featured_media":294640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[140],"class_list":["post-294639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-politique-concept-produit","entry","has-media"],"acf":[],"yoast_head":"\nMim: 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