{"id":294641,"date":"2010-11-15T01:00:00","date_gmt":"2010-11-15T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-investisseurs-dimmobiliers-commerciaux-restent-frileux-9274"},"modified":"2010-11-15T01:00:00","modified_gmt":"2010-11-15T00:00:00","slug":"les-investisseurs-dimmobiliers-commerciaux-restent-frileux-9274","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-investisseurs-dimmobiliers-commerciaux-restent-frileux-9274","title":{"rendered":"Les investisseurs d’immobiliers commerciaux restent frileux"},"content":{"rendered":"
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O\u00f9 sont les grands projets de centres commerciaux pr\u00e9vus pour les ann\u00e9es 2010 en Europe ? <\/b>Depuis deux ans, ils sont souvent rest\u00e9s au stade d’\u00e9tude si l’on en croit une \u00e9tude de Procos qui regroupe les Enseignes du Commerce Sp\u00e9cialis\u00e9 pour les conseiller dans leurs implantations. L’\u00e9tude sur 8 pays europ\u00e9ens montre que pr\u00e8s qu’un quart n’aboutira jamais. La France s’en sort bien avec pr\u00e8s de 600 projets m\u00eame si elle est en recul par rapport \u00e0 2009.
Seules l’Allemagne et la Pologne sont sur un trend positif.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La cr\u00e9ation ex nihilo de m\u00e9gas centres ne semble plus du tout \u00e0 l’ordre du jour.<\/h3>\n
La cr\u00e9ation ex nihilo de m\u00e9gas centres ne semble plus du tout \u00e0 l’ordre du jour.
Si dans les ann\u00e9es 90, la tendance allait vers des retail parks de plus de 200 enseignes, elle n’est plus d’actualit\u00e9 et les projets se positionnent plut\u00f4t sur des galeries de plus ou moins 50 surfaces de vente et sur la r\u00e9novation ou l’extension de centres existants : plus de visibilit\u00e9 sur des complexes qui ont d\u00e9j\u00e0 fait leurs preuves rassurent les investisseurs.
Ind\u00e9pendamment de la crise qui a gel\u00e9 nombre de projets, il semble que le march\u00e9 de l’immobilier commercial arrive \u00e0 un point de saturation. Trop de surfaces pour une demande en recul (la crise bien s\u00fbr mais aussi une offre trop \u00e9lev\u00e9e par rapport \u00e0 la demande) et l’envol\u00e9e des prix des loyers qui a suivi celle de l’immobilier en g\u00e9n\u00e9ral. La part des loyers a en effet augment\u00e9 plus que le chiffre d’affaires et est devenue une charge trop lourde pour les r\u00e9seaux de franchises. Les enseignes d\u00e9sertent de plus en plus les centres villes et les centres commerciaux sortis r\u00e9cemment de terre trop chers et pas encore rentables pour s’installer dans les zones de p\u00e9riph\u00e9ries des villes o\u00f9 les loyers sont amortissables.
Comme sur beaucoup de secteurs d’activit\u00e9, le \u00ab\u00a0wait and see\u00a0\u00bb semble \u00eatre une position partag\u00e9e par tous les promoteurs immobiliers qui sont dans l’attente d’une vraie reprise de l’activit\u00e9 commerciale pour se risquer \u00e0 parier sur l’avenir. <\/p>\n

Retrouvez tous nos articles sur l’<\/i>actualit\u00e9 des centres commerciaux<\/i><\/a>.<\/i><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

O\u00f9 sont les grands projets de centres commerciaux pr\u00e9vus pour les ann\u00e9es 2010 en Europe ? Depuis deux ans, ils sont souvent rest\u00e9s au stade d’\u00e9tude si l’on en croit une \u00e9tude de Procos qui regroupe les Enseignes du Commerce Sp\u00e9cialis\u00e9 pour les conseiller dans leurs implantations. L’\u00e9tude sur 8 pays europ\u00e9ens montre que pr\u00e8s […]<\/p>\n","protected":false},"author":1,"featured_media":286638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[134],"class_list":["post-294641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-emplacements-locaux","entry","has-media"],"acf":[],"yoast_head":"\nLes investisseurs d'immobiliers commerciaux restent frileux<\/title>\n<meta name=\"description\" content=\"O\u00f9 sont les grands projets de centres commerciaux pr\u00e9vus pour les ann\u00e9es 2010 en Europe ? 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