{"id":294648,"date":"2010-11-13T01:00:00","date_gmt":"2010-11-13T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-commandements-du-franchise-de-cuisine-equipee"},"modified":"2010-11-13T01:00:00","modified_gmt":"2010-11-13T00:00:00","slug":"les-commandements-du-franchise-de-cuisine-equipee","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-commandements-du-franchise-de-cuisine-equipee","title":{"rendered":"Les commandements du franchis\u00e9 de cuisine \u00e9quip\u00e9e"},"content":{"rendered":"
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Entre \u00e9coute du client et valorisation des produits, voici des conseils \u00e0 ne pas manquer pour les futurs franchis\u00e9s de la cuisine \u00e9quip\u00e9e, un secteur en croissance. Ces conseils ont \u00e9t\u00e9 publi\u00e9s dans la revue Market, sp\u00e9cialiste r\u00e9put\u00e9 du secteur du meuble. Ils visent en bonne partie \u00e0 lutter contre les vieux d\u00e9mons d’un m\u00e9tier qui a \u00e9t\u00e9 mal pratiqu\u00e9 pendant des ann\u00e9es mais que les r\u00e9seaux de franchise ont nettement contribu\u00e9s \u00e0 assainir et \u00e0 anoblir. Il suffit d’ailleurs de voir que les performances moyennes des r\u00e9seaux sont plus \u00e9lev\u00e9es que celles des ind\u00e9pendants isol\u00e9s pour se convaincre que le consommateur adh\u00e8re \u00e0 la politique des grands r\u00e9seaux de franchise. Voici donc les conseils de Market :<\/p>\n

1)\u00a0Ton client tu \u00e9couteras<\/em><\/strong>. La r\u00e9ussite d’un projet de cuisine, comme de salle de bains, d\u00e9pend de votre capacit\u00e9 \u00e0 personnaliser la demande. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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2)\u00a0Le plan tu soigneras.<\/em><\/strong> Votre professionnalisme r\u00e9side en grande partie dans la qualit\u00e9 de ce plan qui devient contractuel. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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3) Le prix tu expliqueras<\/em><\/strong> Le consommateur r\u00e9fl\u00e9chit plusieurs mois \u00e0 son projet avant de se lancer. Montrez lui les avantages du v\u00f4tre. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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4)\u00a0Les promotions tu\u00a0contiendras.\u00a0<\/em><\/strong>Parler de remise d’embl\u00e9e fait fuir le consommateur mis en garde par les \u00e9missions de M6, TF1 et France 2 entre autres. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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5)\u00a0Un contrat qui rassure, tu \u00e9tablieras.<\/em><\/strong> Rappelez que vous garantissez la r\u00e9ception des travaux. <\/p>\n

6)\u00a0 Tes \u00e9quipes tu formeras<\/em><\/strong>. Vendeurs et poseurs doivent suivre r\u00e9guli\u00e8rement des formations r\u00e9guli\u00e8res, les logiciels de pr\u00e9sentation en 3D \u00e9voluent rapidement et un bon poseur de cuisine peut aussi devenir carreleur ou plombier ce qui permet de r\u00e9gler les probl\u00e8mes de p\u00e9nurie de main d’uvre dans ces domaines. <\/p>\n

7)\u00a0Ton exposition tu valoriseras.<\/em><\/strong> Une cuisine bien mise en sc\u00e8ne attire et fait r\u00eaver le client. Si la surface de votre point de vente le permet, pr\u00e9sentez des cuisines en I, en L et en U et avec un \u00eelot, montrant le maximum de possibilit\u00e9s. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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8)\u00a0Le bon emplacement tu choisiras pour ton magasin.<\/em><\/strong> R\u00e9f\u00e9rencement et zone de chalandise sont toujours li\u00e9s concernant la cuisine. Pour une offre tr\u00e8s haut de gamme privil\u00e9giez le centre-ville. Une offre moyen\/haut n\u00e9cessite surtout une surface plus grande, de l’ordre de 400 m2. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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9)\u00a0Un service de grande qualit\u00e9 tu assureras.<\/strong> On pense notamment \u00e0 la pose et au SAV.<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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10)\u00a0Un positionnement clair tu adopteras. <\/strong>
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Dans le secteur de la cuisine, d\u00e9couvrez entre autres les franchises\u00a0Ixina<\/strong><\/font><\/a>, Mobalpa<\/strong><\/font><\/a>, Socoo’c<\/strong><\/font><\/a>.<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Entre \u00e9coute du client et valorisation des produits, voici des conseils \u00e0 ne pas manquer pour les futurs franchis\u00e9s de la cuisine \u00e9quip\u00e9e, un secteur en croissance. Ces conseils ont \u00e9t\u00e9 publi\u00e9s dans la revue Market, sp\u00e9cialiste r\u00e9put\u00e9 du secteur du meuble. Ils visent en bonne partie \u00e0 lutter contre les vieux d\u00e9mons d’un m\u00e9tier […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-294648","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-marketing","entry"],"acf":[],"yoast_head":"\nLes 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