{"id":294667,"date":"2010-11-05T01:00:00","date_gmt":"2010-11-05T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/un-nouvel-outil-dinformation-et-de-marketing-le-code-2d"},"modified":"2010-11-05T01:00:00","modified_gmt":"2010-11-05T00:00:00","slug":"un-nouvel-outil-dinformation-et-de-marketing-le-code-2d","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/un-nouvel-outil-dinformation-et-de-marketing-le-code-2d","title":{"rendered":"Un nouvel outil d’information et de marketing : le code 2D"},"content":{"rendered":"
\n
\n
\n
<\/a> <\/div>\n
\n
Avant tout, un code 2D, c’est quoi ? On conna\u00eet le code barre mais lorsque les barres sont remplac\u00e9es par de petits carr\u00e9s ou points, on parle de code en deux dimensions d’o\u00f9 code 2D<\/strong>.
Avec un t\u00e9l\u00e9phone mobile pouvant lire ces codes, il permet d’avoir acc\u00e8s \u00e0 un contenu visuel ou sonore, mobile ou statique. En France on compte 8 \u00e0 10 millions de t\u00e9l\u00e9phones \u00e9quip\u00e9s dont 4 millions sont des Smartphones.
Ces petits carr\u00e9s commencent \u00e0 appara\u00eetre partout depuis peu : sur un packaging, en bas d’une affiche, dans un mus\u00e9e, dans un d\u00e9pliant publicitaire et des exp\u00e9riences ont \u00e9t\u00e9 men\u00e9es par Carrefour sur un catalogue multim\u00e9dia et par l’enseigne de Hi Fi Bose sur une affiche. Il est vrai que ces deux enseignes ciblaient des f\u00e9rus de technologie qui ont pu ainsi avoir plus d’informations sur les produits High Tech de la marque concern\u00e9e.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
\u00a0Cette technologie s’adresse aujourd’hui \u00e0 un public averti en mati\u00e8re d’application mobile mais peut avoir un avenir dans les produits de consommation courante et \u00eatre un moyen marketing et un nouveau canal de communication des enseignes et des r\u00e9seaux de franchise<\/strong>. Tout ou presque est possible : l’information en plusieurs langues destin\u00e9e aux \u00e9trangers en France et pour faciliter l’exportation des produits \u00e0 l’\u00e9tranger. Sur l’alimentaire, on pourrait avoir des donn\u00e9es sur l’origine du produit, le producteur, des recettes, etcFranprix l’a d\u00e9velopp\u00e9 sur\u00a0les bouteilles de vin afin de donner au client plus d’informations et orienter son choix.
Autre application dans le tourisme : Bordeaux a install\u00e9 ces petits carr\u00e9s noirs et blancs dans la ville pour faire d\u00e9couvrir en plusieurs langues les endroits les plus int\u00e9ressants.
Dans les services, la RATP a plac\u00e9 des codes 2D aux arr\u00eats de bus qui donnent en temps r\u00e9el l’heure du prochain bus. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Les applications sont quasiment illimit\u00e9es mais ce nouvel outil doit apporter un plus aux usagers, autrement dit que le message ne soit pas un de plus mais permette un retour d’informations pour les enseignes.
Aujourd’hui, il n’y a pas encore de standard et deux norme sont pr\u00e9sentes sur le march\u00e9 QR code et Flashcode. Quant au bon vieux code barre, il pourrait aussi \u00eatre lu\u00a0et existe d\u00e9j\u00e0\u00a0et pourrait sans probl\u00e8me cohabiter avec la nouvelle g\u00e9n\u00e9ration de code 2D. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Au Japon, 78% des habitants sont \u00e9quip\u00e9s d’un t\u00e9l\u00e9phone pour lire ces codes. En France, cette technologie n’en est qu’\u00e0 ses balbutiements mais offre des possibilit\u00e9s \u00e9normes que ce soit en mati\u00e8re d’informations ou de marketing. Reste \u00e0 savoir si les Fran\u00e7ais suivront.
Vu dans LSA
<\/em><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Avant tout, un code 2D, c’est quoi ? On conna\u00eet le code barre mais lorsque les barres sont remplac\u00e9es par de petits carr\u00e9s ou points, on parle de code en deux dimensions d’o\u00f9 code 2D. Avec un t\u00e9l\u00e9phone mobile pouvant lire ces codes, il permet d’avoir acc\u00e8s \u00e0 un contenu visuel ou sonore, mobile ou […]<\/p>\n","protected":false},"author":1,"featured_media":294668,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-294667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nUn nouvel outil d'information et de marketing : le code 2D<\/title>\n<meta name=\"description\" content=\"Avant tout, un code 2D, c'est quoi ? On conna\u00eet le code barre mais lorsque les barres sont remplac\u00e9es par de petits carr\u00e9s ou points, on parle de code en\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/un-nouvel-outil-dinformation-et-de-marketing-le-code-2d\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un nouvel outil d'information et de marketing : le code 2D\" \/>\n<meta property=\"og:description\" content=\"Avant tout, un code 2D, c'est quoi ? On conna\u00eet le code barre mais lorsque les barres sont remplac\u00e9es par de petits carr\u00e9s ou points, on parle de code en\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ac-franchise.be\/article\/un-nouvel-outil-dinformation-et-de-marketing-le-code-2d\" \/>\n<meta property=\"og:site_name\" content=\"AC Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2010-11-05T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128055958-f525d6bb5cec65f00ef80a9adfea7c4a.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"150\" \/>\n\t<meta property=\"og:image:height\" content=\"128\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"acfpqp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"acfpqp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ac-franchise.be\/article\/un-nouvel-outil-dinformation-et-de-marketing-le-code-2d#article\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/un-nouvel-outil-dinformation-et-de-marketing-le-code-2d\"},\"author\":{\"name\":\"AC Franchise\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/d36168a01178a8f2f2d9384f5b20d65d\"},\"headline\":\"Un nouvel outil d’information et de marketing : le code 2D\",\"datePublished\":\"2010-11-05T00:00:00+00:00\",\"dateModified\":\"2010-11-05T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/un-nouvel-outil-dinformation-et-de-marketing-le-code-2d\"},\"wordCount\":460,\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/un-nouvel-outil-dinformation-et-de-marketing-le-code-2d#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128055958-f525d6bb5cec65f00ef80a9adfea7c4a.jpg\",\"keywords\":[\"Marketing\"],\"articleSection\":[\"Actualit\u00e9s de la franchise\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ac-franchise.be\/article\/un-nouvel-outil-dinformation-et-de-marketing-le-code-2d\",\"url\":\"https:\/\/ac-franchise.be\/article\/un-nouvel-outil-dinformation-et-de-marketing-le-code-2d\",\"name\":\"Un nouvel outil d'information et de marketing : le code 2D\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/un-nouvel-outil-dinformation-et-de-marketing-le-code-2d#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/un-nouvel-outil-dinformation-et-de-marketing-le-code-2d#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128055958-f525d6bb5cec65f00ef80a9adfea7c4a.jpg\",\"datePublished\":\"2010-11-05T00:00:00+00:00\",\"dateModified\":\"2010-11-05T00:00:00+00:00\",\"description\":\"Avant tout, un code 2D, c'est quoi ? On conna\u00eet le code barre mais lorsque les barres sont remplac\u00e9es par de petits carr\u00e9s ou points, on parle de code en\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ac-franchise.be\/article\/un-nouvel-outil-dinformation-et-de-marketing-le-code-2d\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/article\/un-nouvel-outil-dinformation-et-de-marketing-le-code-2d#primaryimage\",\"url\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128055958-f525d6bb5cec65f00ef80a9adfea7c4a.jpg\",\"contentUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128055958-f525d6bb5cec65f00ef80a9adfea7c4a.jpg\",\"width\":150,\"height\":128},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ac-franchise.be\/#website\",\"url\":\"https:\/\/ac-franchise.be\/\",\"name\":\"AC Franchise\",\"description\":\"Cr\u00e9er une franchise et devenir franchis\u00e9 !\",\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ac-franchise.be\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ac-franchise.be\/#organization\",\"name\":\"AC Franchise\",\"url\":\"https:\/\/ac-franchise.be\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"contentUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"width\":300,\"height\":71,\"caption\":\"AC Franchise\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/d36168a01178a8f2f2d9384f5b20d65d\",\"name\":\"acfpqp\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e9ecdf577d179f788a3340293e0d59c5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e9ecdf577d179f788a3340293e0d59c5?s=96&d=mm&r=g\",\"caption\":\"acfpqp\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Un nouvel outil d'information et de marketing : le code 2D","description":"Avant tout, un code 2D, c'est quoi ? On conna\u00eet le code barre mais lorsque les barres sont remplac\u00e9es par de petits carr\u00e9s ou points, on parle de code en","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ac-franchise.be\/article\/un-nouvel-outil-dinformation-et-de-marketing-le-code-2d","og_locale":"fr_FR","og_type":"article","og_title":"Un nouvel outil d'information et de marketing : le code 2D","og_description":"Avant tout, un code 2D, c'est quoi ? On conna\u00eet le code barre mais lorsque les barres sont remplac\u00e9es par de petits carr\u00e9s ou points, on parle de code en","og_url":"https:\/\/ac-franchise.be\/article\/un-nouvel-outil-dinformation-et-de-marketing-le-code-2d","og_site_name":"AC Franchise","article_published_time":"2010-11-05T00:00:00+00:00","og_image":[{"width":150,"height":128,"url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128055958-f525d6bb5cec65f00ef80a9adfea7c4a.jpg","type":"image\/jpeg"}],"author":"acfpqp","twitter_card":"summary_large_image","twitter_misc":{"Written by":"acfpqp","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ac-franchise.be\/article\/un-nouvel-outil-dinformation-et-de-marketing-le-code-2d#article","isPartOf":{"@id":"https:\/\/ac-franchise.be\/article\/un-nouvel-outil-dinformation-et-de-marketing-le-code-2d"},"author":{"name":"AC Franchise","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/d36168a01178a8f2f2d9384f5b20d65d"},"headline":"Un nouvel outil d’information et de marketing : le code 2D","datePublished":"2010-11-05T00:00:00+00:00","dateModified":"2010-11-05T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/ac-franchise.be\/article\/un-nouvel-outil-dinformation-et-de-marketing-le-code-2d"},"wordCount":460,"publisher":{"@id":"https:\/\/ac-franchise.be\/#organization"},"image":{"@id":"https:\/\/ac-franchise.be\/article\/un-nouvel-outil-dinformation-et-de-marketing-le-code-2d#primaryimage"},"thumbnailUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128055958-f525d6bb5cec65f00ef80a9adfea7c4a.jpg","keywords":["Marketing"],"articleSection":["Actualit\u00e9s de la franchise"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/ac-franchise.be\/article\/un-nouvel-outil-dinformation-et-de-marketing-le-code-2d","url":"https:\/\/ac-franchise.be\/article\/un-nouvel-outil-dinformation-et-de-marketing-le-code-2d","name":"Un nouvel outil d'information et de marketing : le code 2D","isPartOf":{"@id":"https:\/\/ac-franchise.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ac-franchise.be\/article\/un-nouvel-outil-dinformation-et-de-marketing-le-code-2d#primaryimage"},"image":{"@id":"https:\/\/ac-franchise.be\/article\/un-nouvel-outil-dinformation-et-de-marketing-le-code-2d#primaryimage"},"thumbnailUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128055958-f525d6bb5cec65f00ef80a9adfea7c4a.jpg","datePublished":"2010-11-05T00:00:00+00:00","dateModified":"2010-11-05T00:00:00+00:00","description":"Avant tout, un code 2D, c'est quoi ? On conna\u00eet le code barre mais lorsque les barres sont remplac\u00e9es par de petits carr\u00e9s ou points, on parle de code en","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ac-franchise.be\/article\/un-nouvel-outil-dinformation-et-de-marketing-le-code-2d"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/article\/un-nouvel-outil-dinformation-et-de-marketing-le-code-2d#primaryimage","url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128055958-f525d6bb5cec65f00ef80a9adfea7c4a.jpg","contentUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128055958-f525d6bb5cec65f00ef80a9adfea7c4a.jpg","width":150,"height":128},{"@type":"WebSite","@id":"https:\/\/ac-franchise.be\/#website","url":"https:\/\/ac-franchise.be\/","name":"AC Franchise","description":"Cr\u00e9er une franchise et devenir franchis\u00e9 !","publisher":{"@id":"https:\/\/ac-franchise.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ac-franchise.be\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/ac-franchise.be\/#organization","name":"AC Franchise","url":"https:\/\/ac-franchise.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/","url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","contentUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","width":300,"height":71,"caption":"AC Franchise"},"image":{"@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/d36168a01178a8f2f2d9384f5b20d65d","name":"acfpqp","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e9ecdf577d179f788a3340293e0d59c5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e9ecdf577d179f788a3340293e0d59c5?s=96&d=mm&r=g","caption":"acfpqp"}}]}},"_links":{"self":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/294667"}],"collection":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/comments?post=294667"}],"version-history":[{"count":0,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/294667\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/media\/294668"}],"wp:attachment":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/media?parent=294667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/categories?post=294667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/tags?post=294667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}