{"id":294677,"date":"2010-11-04T01:00:00","date_gmt":"2010-11-04T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/demain-de-nouvelles-cabines-dessayage-pour-nos-franchises-de-mode"},"modified":"2010-11-04T01:00:00","modified_gmt":"2010-11-04T00:00:00","slug":"demain-de-nouvelles-cabines-dessayage-pour-nos-franchises-de-mode","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/demain-de-nouvelles-cabines-dessayage-pour-nos-franchises-de-mode","title":{"rendered":"Demain de nouvelles cabines d’essayage pour nos franchises de mode ?"},"content":{"rendered":"
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Dans le cadre de son atelier Recherche & D\u00e9veloppement, Shop Expert Valley<\/strong>, premier p\u00f4le de comp\u00e9tences en mati\u00e8re d’am\u00e9nagement d’espaces de vente en France, a men\u00e9 une \u00e9tude sur les sensations et comportements dans les cabines d’essayage. Il a notamment analys\u00e9 la mani\u00e8re dont\u00a0ceux-ci se construisent, afin d’imaginer et concevoir des am\u00e9liorations r\u00e9pondant aux attentes des diff\u00e9rents clients.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En partenariat avec le P\u00f4le de comp\u00e9titivit\u00e9 des Industries du Commerce<\/strong> (PICOM) bas\u00e9 \u00e0 Lille, ce projet de recherche vient s’int\u00e9grer dans un atelier de r\u00e9flexion plus globale qui a pour objet de d\u00e9finir les innovations et les caract\u00e9ristiques <\/strong>des points de vente de demain<\/strong>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Cette \u00e9tude a \u00e9t\u00e9 conduite aupr\u00e8s d’hommes et de femmes de 17 \u00e0 60 ans. Au total, 45 observations ont \u00e9t\u00e9 r\u00e9alis\u00e9es dans 14 enseignes de pr\u00eat-\u00e0-porter. <\/strong>Elle a notamment permis de hi\u00e9rarchiser les \u00e9l\u00e9ments d\u00e9terminant une bonne ou une mauvaise perception de la cabine d’essayage. Les trois crit\u00e8res d\u00e9gag\u00e9s : l’hygi\u00e8ne, l’intimit\u00e9 et l’espace. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’agence RCP<\/strong> a ensuite imagin\u00e9, pour Shop Expert Valley<\/strong>, quatre pistes d’innovation adapt\u00e9es \u00e0 quatre profils diff\u00e9rents\u00a0de consommateurs\u00a0: la personne press\u00e9e \u00ab qui veut tout et tout de suite \u00bb, la personne \u00e0 mobilit\u00e9 r\u00e9duite \u00ab qui a besoin d’un espace r\u00e9serv\u00e9 pour elle dot\u00e9e d’\u00e9quipements sp\u00e9cifiques \u00bb, les parents avec enfants \u00ab qui ont besoin d’un espace ludique \u00bb, les \u00ab amies \u00bb qui font du shopping ensemble et qui font de la cabine un \u00ab lieu social qui permet de partager opinions et plaisir de l’essayage \u00bb. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ces travaux ouvrent le champ de nombreuses applications possibles et permettent d’envisager de futurs d\u00e9veloppements pour les franchises de pr\u00eat-\u00e0-porter<\/strong> A suivre ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Audrey Caudron <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Dans le cadre de son atelier Recherche & D\u00e9veloppement, Shop Expert Valley, premier p\u00f4le de comp\u00e9tences en mati\u00e8re d’am\u00e9nagement d’espaces de vente en France, a men\u00e9 une \u00e9tude sur les sensations et comportements dans les cabines d’essayage. Il a notamment analys\u00e9 la mani\u00e8re dont\u00a0ceux-ci se construisent, afin d’imaginer et concevoir des am\u00e9liorations r\u00e9pondant aux attentes […]<\/p>\n","protected":false},"author":48,"featured_media":294678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-294677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nDemain 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