{"id":294692,"date":"2010-11-03T01:00:00","date_gmt":"2010-11-03T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-restauration-rapide-se-met-au-vert-8357"},"modified":"2010-11-03T01:00:00","modified_gmt":"2010-11-03T00:00:00","slug":"la-restauration-rapide-se-met-au-vert-8357","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-restauration-rapide-se-met-au-vert-8357","title":{"rendered":"La restauration rapide se met au vert"},"content":{"rendered":"
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Les franchises de restauration rapide l’ont bien compris, les consommateurs veulent manger sainement et les enseignes offrent de plus en plus de plats \u00e0 base de produits frais et certaines vont plus loin et proposent des produits bio.<\/p>\n

Avec plus de 32 500 restaurants dans 91 pays, la franchise Subway<\/a> est la plus grande enseigne franchis\u00e9e au monde de sandwichs, wraps et salades pr\u00e9par\u00e9s devant le client. Elle compte d\u00e9j\u00e0 200 franchises en France et vise les 2 000 points de vente. La fraicheur est un des atouts de cette franchise.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Manger vite et bien<\/h3>\n
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La jeune franchise Green is Better<\/a> propose un concept fast food version salad bar et pasta bar avec un repas complet pour 9 euros. Le client compose sa salade avec les ingr\u00e9dients de son choix. Elle compte d\u00e9j\u00e0 une trentaine de points de vente en France depuis sa cr\u00e9ation en 2008.<\/div>\n

Autre acteur sur ce march\u00e9, la franchise de restauration rapide La Ferme. Cr\u00e9\u00e9e en 1999, elle appartient depuis 2007 \u00e0 l’enseigne Fuxia sp\u00e9cialis\u00e9e dans la restauration et \u00e9picerie italienne. La Ferme est principalement implant\u00e9e dans les quartiers d’affaires et \u00e0 Paris.<\/p>\n

C’est surtout dans la capitale et dans la r\u00e9gion Ile de France que ces concepts se d\u00e9veloppent. D’autres vont plus loin et d\u00e9veloppe un concept de produits bio. Toutes ces franchises ont pour objectifs de r\u00e9pondre \u00e0 une demande d’actifs plut\u00f4t urbains et visent les emplacements proches de centres tertiaires dans les grandes agglom\u00e9rations. En effet, le ticket moyen pour manger naturel est sup\u00e9rieur \u00e0 10 euros alors qu’un fast food classique propose un menu \u00e0 6 ou 7 euros. Mieux vaut alors cibler les d\u00e9tenteurs de tickets restaurant \u00e0 haut pouvoir d’achat !<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Les franchises de restauration rapide l’ont bien compris, les consommateurs veulent manger sainement et les enseignes offrent de plus en plus de plats \u00e0 base de produits frais et certaines vont plus loin et proposent des produits bio. Avec plus de 32 500 restaurants dans 91 pays, la franchise Subway est la plus grande enseigne franchis\u00e9e […]<\/p>\n","protected":false},"author":48,"featured_media":294693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-294692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLa 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