{"id":294720,"date":"2010-10-30T20:31:00","date_gmt":"2010-10-30T19:31:00","guid":{"rendered":"https:\/\/ac-franchise.be\/quelle-assistance-doit-apporter-le-franchiseur-a-son-franchise"},"modified":"2010-10-30T20:31:00","modified_gmt":"2010-10-30T19:31:00","slug":"quelle-assistance-doit-apporter-le-franchiseur-a-son-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/quelle-assistance-doit-apporter-le-franchiseur-a-son-franchise","title":{"rendered":"Quelle assistance doit apporter le franchiseur \u00e0 son franchis\u00e9 ?"},"content":{"rendered":"
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Description de l’activit\u00e9 :<\/h3>\n
L’assistance du franchiseur au franchis\u00e9 avant, pendant et apr\u00e8s l’ouverture. Ma\u00eetre Dominique Baschet insiste sur l’importance de l’assistance notamment avant l’ouverture \u00e0 travers la formation initiale (qui varie en fonction de la sp\u00e9cificit\u00e9 de l’activit\u00e9) et aussi sur le fait que dans le contrat de franchise, doit \u00eatre clairement d\u00e9finie l’assistance qui sera donn\u00e9e au franchis\u00e9. Mais jusqu’o\u00f9 peut aller un franchiseur dans l’assistance? D\u00e9couvrez les conseils de Ma\u00eetre Baschet <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Point de vue de l’expert :<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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<\/a> <\/div>\n
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\u00ab\u00a0L’assistance est quelque chose de fondamental<\/strong>, un des points essentiels de la franchise<\/strong> avec la marque et le transfert du savoir-faire. Donc effectivement, l’assistance que le franchiseur<\/strong> fournit au franchis\u00e9<\/strong> se passe \u00e0 diff\u00e9rents moments de la dur\u00e9e du contrat.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Tout d’abord, avant l’ouverture du point de vente<\/strong>, le franchiseur doit fournir une assistance \u00e0 son franchis\u00e9 sous diff\u00e9rentes formes : conseils pour le montage financier, dans la recherche du local, bien pr\u00e9ciser o\u00f9 le franchis\u00e9 doit s’implanter, et l’assistance fondamentale avant l’ouverture, c’est la formation initiale que le franchiseur doit fournir au franchis\u00e9. Cette formation initiale a pour but de familiariser le franchis\u00e9 au concept et d’acqu\u00e9rir le savoir-faire. Cette formation initiale est tr\u00e8s importante et est le minimum que le franchiseur doit \u00e0 son franchis\u00e9. Suivant la technicit\u00e9 et la sp\u00e9cificit\u00e9 du concept, la dur\u00e9e de la formation peut \u00eatre plus ou moins longue. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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A l’ouverture<\/strong>, ce qui est le plus souvent pr\u00e9vu par les contrats, c’est que le franchiseur se rende dans l’\u00e9tablissement du franchis\u00e9 pour l’aider. Donc une pr\u00e9sence sur place d’un repr\u00e9sentant du franchiseur pendant une dur\u00e9e variable\u00a0qui peut \u00eatre de 2 ou 3 jours et peut aller jusqu’\u00e0 un mois selon les concepts. Il faut que ces points soient bien d\u00e9finis dans le contrat. Apr\u00e8s, le franchiseur doit toujours assistance \u00e0 ses franchis\u00e9s sous diff\u00e9rentes formes : visites sur place, organisation de r\u00e9unions, de commissions, de congr\u00e8s annuel et services \u00e0 la carte lorsque le franchis\u00e9 a un probl\u00e8me et pose une question. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L\u00e0 o\u00f9 il faut faire attention c’est que le franchiseur ne doit pas s’immiscer dans la gestion du franchis\u00e9. Le franchis\u00e9 est un commer\u00e7ant juridiquement ind\u00e9pendant et il ne pas se mettre \u00e0 la place du franchis\u00e9 et par exemple recruter du personnel ou avoir la signature sur le compte bancaire. Si le franchiseur va trop loin, le contrat de franchise peut \u00eatre requalifi\u00e9 en contrat de travail comme cela est d\u00e9j\u00e0 arriv\u00e9, voire plus loin en cas de d\u00e9p\u00f4t de bilan du franchis\u00e9 aller chercher la responsabilit\u00e9 du franchiseur.
La franchise<\/strong>, \u00e7a marche, tous les r\u00e9seaux existants le prouvent, la r\u00e9ussite du mod\u00e8le de la franchise est indiscutable mais n\u00e9cessite un subtil \u00e9quilibre entre une assistance qui doit \u00eatre fournie et pas trop d’assistance pour ne pas s’immiscer. Le franchiseur a un certain nombre de droits dont celui de contr\u00f4ler que le franchiseur respecte bien le concept, les normes pour \u00e9viter les probl\u00e8mes aux autres franchis\u00e9s donc \u00e0 tout le r\u00e9seau. C’est donc son droit et m\u00eame son devoir de faire respecter les normes, les r\u00e8gles, le concept.\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Voir la vid\u00e9o de l’expert dans la rubrique \u00ab\u00a0Franchise : Avocats et infos juridiques<\/a>\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Rendez-vous sur AC Franchise<\/a> TV pour plus de vid\u00e9os <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Description de l’activit\u00e9 : L’assistance du franchiseur au franchis\u00e9 avant, pendant et apr\u00e8s l’ouverture. Ma\u00eetre Dominique Baschet insiste sur l’importance de l’assistance notamment avant l’ouverture \u00e0 travers la formation initiale (qui varie en fonction de la sp\u00e9cificit\u00e9 de l’activit\u00e9) et aussi sur le fait que dans le contrat de franchise, doit \u00eatre clairement d\u00e9finie l’assistance […]<\/p>\n","protected":false},"author":45,"featured_media":294719,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[10],"tags":[],"class_list":["post-294720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-experts","entry","has-media"],"acf":[],"yoast_head":"\nQuelle assistance doit apporter le franchiseur \u00e0 son franchis\u00e9 ?<\/title>\n<meta name=\"description\" content=\"Description de l'activit\u00e9 : L'assistance du franchiseur au franchis\u00e9 avant, pendant et apr\u00e8s l'ouverture. 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