{"id":294722,"date":"2010-10-30T02:00:00","date_gmt":"2010-10-30T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-belges-font-ils-de-la-resistance-face-a-lappetit-du-specialiste-americain-du-cafe"},"modified":"2010-10-30T02:00:00","modified_gmt":"2010-10-30T01:00:00","slug":"les-belges-font-ils-de-la-resistance-face-a-lappetit-du-specialiste-americain-du-cafe","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-belges-font-ils-de-la-resistance-face-a-lappetit-du-specialiste-americain-du-cafe","title":{"rendered":"Les belges font-ils de la r\u00e9sistance face \u00e0 l’app\u00e9tit du sp\u00e9cialiste am\u00e9ricain du caf\u00e9 ?"},"content":{"rendered":"
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La France compte aujourd’hui une cinquantaine de points de vente Starbucks Coffe<\/strong>. Mais attention, le g\u00e9ant am\u00e9ricain r\u00e9siste toujours \u00e0 la franchise ! Nos voisins belges, eux, ne comptent que 4 unit\u00e9s. Petite enqu\u00eate pour savoir pourquoi les belges paraissent trainer les pieds<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Starbucks Coffe et la r\u00e9sistance belge<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pourtant, les belges aiment le caf\u00e9. Leur culture le prouve, les chiffres aussi. Aucune raison, donc pour que Starbucks Coffe ne parvienne pas \u00e0 les convertir \u00e0 son concept. Selon une enqu\u00eate r\u00e9alis\u00e9e par Philips en 2007, les machines \u00e0 expresso ont connu ces derni\u00e8re ann\u00e9es un v\u00e9ritable succ\u00e8s : plus de 40 % des m\u00e9nages belges poss\u00e9daient une Senseo. Et six ans apr\u00e8s son lancement, 2 millions de machines sont encore vendues en Belgique. C’est la raison pour laquelle les dirigeants de Starbucks Coffe sont persuad\u00e9s que la marque a v\u00e9ritablement sa place sur le march\u00e9 belge. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’expansion de Starbucks Coffee est une priorit\u00e9<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour l’heure, les belges poss\u00e8dent 5 enseignes Starbucks Coffe.<\/strong> Quatre sont situ\u00e9es \u00e0 l’a\u00e9roport de Bruxelles. Et une est implant\u00e9e \u00e0 Anvers. Quelques heures avant l’ouverture des portes, des centaines de personnes \u00e9taient mass\u00e9es devant l’enseigne ! Le chiffre d’affaires d’Anvers figure aujourd’hui parmi les cinq meilleurs d’Europe ! Selon Autogrill Benelux, qui assure la gestion en partenariat du d\u00e9veloppement de Starbucks Coffe, aucun planning n’a encore \u00e9t\u00e9 avanc\u00e9 mais l’expansion de l’enseigne au sein de la Belgique est une priorit\u00e9, notamment dans les lieux tr\u00e8s fr\u00e9quent\u00e9s comme les gares ou les m\u00e9tros. Notre enqu\u00eate aura donc une suite <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vu dans la Derni\u00e8re Heure<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Voyez les r\u00e9seaux de franchise de restauration rapide<\/a> qui se d\u00e9veloppent en Belgique <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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N’h\u00e9sitez pas \u00e0 d\u00e9couvrir les r\u00e9seaux de franchise de restauration \u00e0 th\u00e8me, Caf\u00e9s<\/a>\u00a0 qui sont en cours de recrutement et \u00e0 visionnez nos vid\u00e9os sur les franchises de restauration \u00e0 th\u00e8me, Caf\u00e9s et h\u00f4tels<\/a>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La France compte aujourd’hui une cinquantaine de points de vente Starbucks Coffe. Mais attention, le g\u00e9ant am\u00e9ricain r\u00e9siste toujours \u00e0 la franchise ! Nos voisins belges, eux, ne comptent que 4 unit\u00e9s. Petite enqu\u00eate pour savoir pourquoi les belges paraissent trainer les pieds Starbucks Coffe et la r\u00e9sistance belge Pourtant, les belges aiment le caf\u00e9. […]<\/p>\n","protected":false},"author":48,"featured_media":294723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[142],"class_list":["post-294722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","tag-vie-du-reseau-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"\nLes belges font-ils de la r\u00e9sistance face \u00e0 l'app\u00e9tit du sp\u00e9cialiste am\u00e9ricain du caf\u00e9 ?<\/title>\n<meta name=\"description\" content=\"La France compte aujourd'hui une cinquantaine de points de vente Starbucks Coffe. 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