{"id":294725,"date":"2010-10-30T02:00:00","date_gmt":"2010-10-30T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/un-cinquieme-point-de-vente-sinstalle-en-belgique-a-la-gare-centrale"},"modified":"2010-10-30T02:00:00","modified_gmt":"2010-10-30T01:00:00","slug":"un-cinquieme-point-de-vente-sinstalle-en-belgique-a-la-gare-centrale","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/un-cinquieme-point-de-vente-sinstalle-en-belgique-a-la-gare-centrale","title":{"rendered":"Un cinqui\u00e8me point de vente s’installe en Belgique \u00e0 la gare Centrale"},"content":{"rendered":"
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Apr\u00e8s l’a\u00e9roport de Bruxelles et la gare d’Anvers, ce sera finalement en plein cur de la capitale europ\u00e9enne que la cha\u00eene am\u00e9ricaine de caf\u00e9s Starbucks <\/strong>a choisi d’installer son cinqui\u00e8me point de vente belge au cours du premier trimestre 2011. Pr\u00e9cis\u00e9ment,\u00a0l’enseigne a choisi\u00a0la gare Centrale pour ouvrir ce tout nouveau caf\u00e9..<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Comme pour ses pr\u00e9c\u00e9dentes implantations, la t\u00eate de r\u00e9seau a choisi un lieu de passage. Buck Hendrix explique cette logique marketing : \u0093On sait que les Belges passent beaucoup de temps dans les transports en commun. Et ils sont \u00e9duqu\u00e9s. On leur fournit donc un lieu unique, avec une atmosph\u00e8re unique et du bon caf\u00e9. On sera tr\u00e8s attentif au design du caf\u00e9 en gare Centrale. On veut que le lieu respecte l’architecture environnante. On importe un caf\u00e9 Starbucks mais on veut quelque chose de local<\/em>.\u0094 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vu dans La Derni\u00e8re Heure<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s l’a\u00e9roport de Bruxelles et la gare d’Anvers, ce sera finalement en plein cur de la capitale europ\u00e9enne que la cha\u00eene am\u00e9ricaine de caf\u00e9s Starbucks a choisi d’installer son cinqui\u00e8me point de vente belge au cours du premier trimestre 2011. Pr\u00e9cis\u00e9ment,\u00a0l’enseigne a choisi\u00a0la gare Centrale pour ouvrir ce tout nouveau caf\u00e9.. Comme pour ses pr\u00e9c\u00e9dentes […]<\/p>\n","protected":false},"author":1,"featured_media":294726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[142],"class_list":["post-294725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","tag-vie-du-reseau-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"\nUn 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