{"id":294736,"date":"2010-10-27T20:50:00","date_gmt":"2010-10-27T19:50:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-conseils-dun-expert-avant-de-lancer-un-reseau-de-franchise"},"modified":"2010-10-27T20:50:00","modified_gmt":"2010-10-27T19:50:00","slug":"les-conseils-dun-expert-avant-de-lancer-un-reseau-de-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-conseils-dun-expert-avant-de-lancer-un-reseau-de-franchise","title":{"rendered":"Les conseils d’un expert avant de lancer un r\u00e9seau de franchise"},"content":{"rendered":"
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Description de l’activit\u00e9 :<\/h3>\n
Interview de Ma\u00eetre Alain Cohen du cabinet Juripole: apr\u00e8s une pr\u00e9sentation courte du cabinet d’avocats, Ma\u00eetre Cohen donne quelques conseils aux futurs franchiseurs et exprime son avis notamment sur le lancement d’un r\u00e9seau de franchise dans un contexte actuel de crise. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Point de vue de l’expert :<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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AC Franchise <\/strong>: Maitre Cohen, vous \u00eates avocat \u00e0 la cour, pouvez-vous me pr\u00e9senter votre cabinet Juripole ?
Ma\u00eetre Alain Cohen <\/strong>: Juripole est un cabinet qui existe maintenant depuis plus de 20 ans. Il est install\u00e9 \u00e0 Montpellier, Nimes, Marseille et B\u00e9ziers. Nous orientons \u00e9norm\u00e9ment les franchiseurs<\/strong>, nous les accompagnons dans leur d\u00e9veloppement et nous essayons de faire en sorte qu’ils rencontrent le succ\u00e8s et m\u00eame si nous ne sommes pas \u00e0 l’origine du succ\u00e8s, on \u00e9vite souvent les \u00e9checs.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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AC Franchise <\/strong>: Quels conseils pourriez-vous donnez \u00e0 un futur franchiseur ?
Alain Cohen <\/strong>: Je crois qu’\u00e0 c\u00f4t\u00e9 du fait qu’il doit avoir \u00e9prouv\u00e9 son concept, et qu’il doit \u00eatre pr\u00eat pour franchiser, il doit se poser et voir quel est l’avantage concurrentiel qu’il va apporter aux franchis\u00e9s car je crois que pour \u00eatre au d\u00e9part un bon franchiseur, il faut se mettre \u00e0 la place du franchis\u00e9<\/strong>. Ensuite il devra s’attacher \u00e0 l’aspect financier, quelles sont les sommes d’argent qu’il est pr\u00eat \u00e0 mettre sur la table pour pouvoir lancer son r\u00e9seau de franchise<\/strong>. Cela am\u00e8ne aux ressources humaines, car au d\u00e9part le candidat franchiseur est un commer\u00e7ant qui a une affaire, voire deux ou trois et s’il d\u00e9cide de lancer un r\u00e9seau de franchise, il va devoir y consacrer du temps et il va devoir d\u00e9l\u00e9guer une partie de son activit\u00e9 actuelle donc il va falloir qu’il op\u00e8re un recrutement, qu’il investisse dans la publicit\u00e9, dans le contrat donc dans le droit. Tout cela n’est pas neutre et a un co\u00fbt et il doit s’interroger l\u00e0-dessus. Enfin il doit d\u00e9finir quels sont ses objectifs ; il n’y a rien de pire que de commencer une activit\u00e9 de franchiseur et de ne pas savoir quels sont les objectifs \u00e0 deux ans, \u00e0 cinq ans. Sans cela, il va totalement dans le brouillard. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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AC Franchise <\/strong>: Nous traversons actuellement une p\u00e9riode de crise. Peut-on lancer un r\u00e9seau de franchise <\/strong>dans une telle conjoncture ?
Aalin Cohen<\/strong> : Il est vrai que nous sommes comme je le disais dans le brouillard et un candidat franchiseur peut se demander si c’est le moment de lancer un r\u00e9seau de franchise. Ce qui est curieux, c’est la forte demande de la part des commer\u00e7ants car en p\u00e9riode de crise, on a envie de se regrouper. Il est aussi difficile de trouver des financements et le candidat franchis\u00e9 aura plus de difficult\u00e9s que dans le pass\u00e9 \u00e0 trouver des fonds. Mais il faut aussi dire que la crise porte des opportunit\u00e9s dans de nouveaux secteurs et certains r\u00e9seaux sortiront renforc\u00e9s de la crise. Il faut surveiller ces secteurs, on\u00a0ne lance pas n’importe quel r\u00e9seau de franchise en p\u00e9riode de crise mais certains r\u00e9seaux m\u00e9ritent d’\u00eatre lanc\u00e9 en cette p\u00e9riode trouble que nous rencontrons pour plusieurs mois ou plusieurs ann\u00e9es, personne n’en sait rien mais il ne faut certainement pas rester passif. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Voir la vid\u00e9o de l’expert dans la rubrique \u00ab\u00a0Franchise : Avocats et infos juridiques<\/a>\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Rendez-vous sur AC Franchise<\/a> TV pour plus de vid\u00e9os <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Description de l’activit\u00e9 : Interview de Ma\u00eetre Alain Cohen du cabinet Juripole: apr\u00e8s une pr\u00e9sentation courte du cabinet d’avocats, Ma\u00eetre Cohen donne quelques conseils aux futurs franchiseurs et exprime son avis notamment sur le lancement d’un r\u00e9seau de franchise dans un contexte actuel de crise. Point de vue de l’expert : AC Franchise : Maitre 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