{"id":294743,"date":"2010-10-26T02:00:00","date_gmt":"2010-10-26T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-magasin-devra-evoluer-pour-les-nouvelles-generations-de-clients"},"modified":"2010-10-26T02:00:00","modified_gmt":"2010-10-26T01:00:00","slug":"le-magasin-devra-evoluer-pour-les-nouvelles-generations-de-clients","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-magasin-devra-evoluer-pour-les-nouvelles-generations-de-clients","title":{"rendered":"Le magasin devra \u00e9voluer pour les nouvelles g\u00e9n\u00e9rations de clients,"},"content":{"rendered":"
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<\/a> <\/div>\n
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Que vous repr\u00e9sentiez une enseigne de franchise ou soyez ind\u00e9pendant vous devez vous poser la question\u00a0: comment vont nous faire \u00e9voluer les clients de la g\u00e9n\u00e9ration internet\u00a0? Qu’attendront-ils de mon point de vente\u00a0?<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vous le savez tout va tr\u00e8s vite. Les g\u00e9n\u00e9rations de consommateurs qui arrivent \u00e0 l’\u00e2ge adulte ne sont plus suiveurs mais bien acteurs. Ils restent tr\u00e8s attach\u00e9s aux marques des produits <\/strong><\/em>qu’ils vont souvent chercher d’abord sur internet. Ils aiment encore le contact direct. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ils sont souvent tr\u00e8s sensibles aux promotions. Ainsi ils sont les premiers \u00e0 profiter d’une offre relay\u00e9e par une news letter pour des clients privil\u00e9gi\u00e9s ayant une carte de fid\u00e9lit\u00e9 et ils appr\u00e9cieront d’\u00eatre les premiers dans le magasin<\/strong><\/em> pour en b\u00e9n\u00e9ficier. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ils conservent le go\u00fbt du contact avec le vendeur <\/strong><\/em>comp\u00e9tent que ce soit dans le domaine des nouvelles technologies, pour les produits de style sportif ou les soins de beaut\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Avec ce changement de client\u00e8le, comment doit \u00e9voluer le magasin\u00a0? Il semble que son r\u00f4le restera de proposer justement le produit \u00e0 voir et \u00e0 toucher Avec un stock suffisant <\/strong><\/em>pour que le client reparte imm\u00e9diatement avec son achat, ce que ne permet pas internet, m\u00eame si la livraison est parfois tr\u00e8s rapide. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La relation avec le client doit \u00eatre repens\u00e9e, les jeunes consommateurs d’aujourd’hui fonctionnent en r\u00e9seau et les marques doivent prendre en compte cet \u00e9l\u00e9ment. L’acte d’achat va devenir une sorte d’acte d’adh\u00e9sion et l’enseigne peut avoir un r\u00f4le soci\u00e9tal \u00e0 jouer. <\/strong><\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dominique Deslandes <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Que vous repr\u00e9sentiez une enseigne de franchise ou soyez ind\u00e9pendant vous devez vous poser la question\u00a0: comment vont nous faire \u00e9voluer les clients de la g\u00e9n\u00e9ration internet\u00a0? Qu’attendront-ils de mon point de vente\u00a0? Vous le savez tout va tr\u00e8s vite. Les g\u00e9n\u00e9rations de consommateurs qui arrivent \u00e0 l’\u00e2ge adulte ne sont plus suiveurs mais bien 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