{"id":294753,"date":"2010-10-23T02:00:00","date_gmt":"2010-10-23T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-juste-prix"},"modified":"2010-10-23T02:00:00","modified_gmt":"2010-10-23T01:00:00","slug":"le-juste-prix","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-juste-prix","title":{"rendered":"Le juste prix"},"content":{"rendered":"
\n
\n
\n
<\/a> <\/div>\n
\n
Souvent le juste prix est fix\u00e9 en calculant le co\u00fbt du produit ou son prix de revient puis en appliquant une marge cens\u00e9e assurer la rentabilit\u00e9… <\/p>\n

Pourtant d’autres facteurs peuvent intervenir.<\/p>\n

Le producteur s’appuie sur sa comptabilit\u00e9 analytique, tandis que le commer\u00e7ant raisonne en terme de coefficient multiplicateur ou de taux de marge. Dans les deux cas vous risquez de mettre en p\u00e9ril votre activit\u00e9 car le chiffre d’affaires ne sera pas au niveau des esp\u00e9rances<\/strong>, il ne permettra pas d’amortir les co\u00fbts, et la rentabilit\u00e9 sera insuffisante. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

\n
\n
\n

Le niveau de la client\u00e8le<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
D’abord il vous faut prendre en compte les clients potentiels<\/strong>. Quel est le prix qu’ils sont pr\u00eats \u00e0 accepter ? C’est le point de d\u00e9part d’une r\u00e9flexion sur le prix.\u00a0 Pour le savoir vous pouvez r\u00e9aliser des tests aupr\u00e8s d’une cible de consommateurs cibl\u00e9s. Vous pouvez \u00e9galement organiser des ateliers en interne pour que les commerciaux, en contact avec la client\u00e8le, puissent r\u00e9agir aux propositions tarifaires. <\/p>\n

Pensez \u00e0 int\u00e9grer syst\u00e9matiquement des questions sur les prix lors d’enqu\u00eates de satisfaction ou de consommation. Le but est de d\u00e9terminer le niveau de prix acceptable sur le march\u00e9, en parfaite ad\u00e9quation avec la client\u00e8le cibl\u00e9e<\/strong>. Parfois cela permet d’\u00e9valuer la sensibilit\u00e9 de la demande par rapport au prix, son \u00e9lasticit\u00e9 et m\u00eame de le r\u00e9\u00e9valuer et d’augmenter vos profits. Finalement le prix est parfois un levier formidable pour augmenter sa rentabilit\u00e9 ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

\n
\n
\n

La concurrence<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Bien s\u00fbr les prix de la concurrence jouent aussi leur r\u00f4le<\/strong>. Si vous \u00eates en position de challenger vous avez int\u00e9r\u00eat \u00e0 afficher des prix plus bas que le leader. Cette strat\u00e9gie de la p\u00e9n\u00e9tration vise \u00e0 conqu\u00e9rir rapidement des parts de march\u00e9. Le plus souvent elle s’accompagne d’une communication efficace pour atteindre ses objectifs. Malgr\u00e9 tout une guerre des prix est dangereuse car elle peut entra\u00eener l’un de vos concurrents plus forts que vous \u00e0 vous suivre pour vous \u00e9liminer. <\/p>\n

Au contraire vous pouvez choisir de vous situer au-dessus des prix moyens<\/strong>. Le but est alors de donner une image haut de gamme au produit.\u00a0Cette strat\u00e9gie de l’\u00e9cr\u00e9mage convient aux entreprises innovantes qui veulent d\u00e9gager une marge rapidement, elle est obligatoire aussi dans l’univers du luxe mais elle r\u00e9duit la client\u00e8le cibl\u00e9e. S’harmoniser avec la concurrence en mati\u00e8re de prix s’av\u00e8re finalement souvent risqu\u00e9 car vous suivez ses choix strat\u00e9giques alors que vous avez int\u00e9r\u00eat \u00e0 respecter les v\u00f4tres. <\/p>\n

Parfois il vaut mieux vous d\u00e9marquer de vos concurrents <\/em><\/strong>en apportant par exemple des services compl\u00e9mentaires tout en maintenant vos prix. Certaines entreprises favorisent d’ailleurs leur client\u00e8le autrement, l’organise en club et vont jusqu’\u00e0 cr\u00e9er un nouveau mod\u00e8le de prix qui permet de sortir du lot sur un march\u00e9 concurrentiel. <\/p>\n

Dominique Deslandes <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Souvent le juste prix est fix\u00e9 en calculant le co\u00fbt du produit ou son prix de revient puis en appliquant une marge cens\u00e9e assurer la rentabilit\u00e9… Pourtant d’autres facteurs peuvent intervenir. Le producteur s’appuie sur sa comptabilit\u00e9 analytique, tandis que le commer\u00e7ant raisonne en terme de coefficient multiplicateur ou de taux de marge. Dans les […]<\/p>\n","protected":false},"author":52,"featured_media":294754,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-294753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nLe juste prix<\/title>\n<meta name=\"description\" content=\"Souvent le juste prix est fix\u00e9 en calculant le co\u00fbt du produit ou son prix de revient puis en appliquant une marge cens\u00e9e assurer la rentabilit\u00e9...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/le-juste-prix\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le juste prix\" \/>\n<meta property=\"og:description\" content=\"Souvent le juste prix est fix\u00e9 en calculant le co\u00fbt du produit ou son prix de revient puis en appliquant une marge cens\u00e9e assurer la rentabilit\u00e9...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ac-franchise.be\/article\/le-juste-prix\" \/>\n<meta property=\"og:site_name\" content=\"AC Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2010-10-23T01:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128023202-b0b8e73ebc6cb043da6d83220c6a436c.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"150\" \/>\n\t<meta property=\"og:image:height\" content=\"150\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Janine Mhamdi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Janine Mhamdi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ac-franchise.be\/article\/le-juste-prix#article\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/le-juste-prix\"},\"author\":{\"name\":\"AC Franchise\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/7743e030be9e8777897b303b82e49d76\"},\"headline\":\"Le juste prix\",\"datePublished\":\"2010-10-23T01:00:00+00:00\",\"dateModified\":\"2010-10-23T01:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/le-juste-prix\"},\"wordCount\":494,\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/le-juste-prix#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128023202-b0b8e73ebc6cb043da6d83220c6a436c.jpg\",\"keywords\":[\"Marketing\"],\"articleSection\":[\"Actualit\u00e9s de la franchise\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ac-franchise.be\/article\/le-juste-prix\",\"url\":\"https:\/\/ac-franchise.be\/article\/le-juste-prix\",\"name\":\"Le juste prix\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/le-juste-prix#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/le-juste-prix#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128023202-b0b8e73ebc6cb043da6d83220c6a436c.jpg\",\"datePublished\":\"2010-10-23T01:00:00+00:00\",\"dateModified\":\"2010-10-23T01:00:00+00:00\",\"description\":\"Souvent le juste prix est fix\u00e9 en calculant le co\u00fbt du produit ou son prix de revient puis en appliquant une marge cens\u00e9e assurer la rentabilit\u00e9...\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ac-franchise.be\/article\/le-juste-prix\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/article\/le-juste-prix#primaryimage\",\"url\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128023202-b0b8e73ebc6cb043da6d83220c6a436c.jpg\",\"contentUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128023202-b0b8e73ebc6cb043da6d83220c6a436c.jpg\",\"width\":150,\"height\":150},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ac-franchise.be\/#website\",\"url\":\"https:\/\/ac-franchise.be\/\",\"name\":\"AC Franchise\",\"description\":\"Cr\u00e9er une franchise et devenir franchis\u00e9 !\",\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ac-franchise.be\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ac-franchise.be\/#organization\",\"name\":\"AC Franchise\",\"url\":\"https:\/\/ac-franchise.be\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"contentUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"width\":300,\"height\":71,\"caption\":\"AC Franchise\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/7743e030be9e8777897b303b82e49d76\",\"name\":\"Janine Mhamdi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/298ccd45c3988a42ecf9cfce233984a8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/298ccd45c3988a42ecf9cfce233984a8?s=96&d=mm&r=g\",\"caption\":\"Janine Mhamdi\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le juste prix","description":"Souvent le juste prix est fix\u00e9 en calculant le co\u00fbt du produit ou son prix de revient puis en appliquant une marge cens\u00e9e assurer la rentabilit\u00e9...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ac-franchise.be\/article\/le-juste-prix","og_locale":"fr_FR","og_type":"article","og_title":"Le juste prix","og_description":"Souvent le juste prix est fix\u00e9 en calculant le co\u00fbt du produit ou son prix de revient puis en appliquant une marge cens\u00e9e assurer la rentabilit\u00e9...","og_url":"https:\/\/ac-franchise.be\/article\/le-juste-prix","og_site_name":"AC Franchise","article_published_time":"2010-10-23T01:00:00+00:00","og_image":[{"width":150,"height":150,"url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128023202-b0b8e73ebc6cb043da6d83220c6a436c.jpg","type":"image\/jpeg"}],"author":"Janine Mhamdi","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Janine Mhamdi","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ac-franchise.be\/article\/le-juste-prix#article","isPartOf":{"@id":"https:\/\/ac-franchise.be\/article\/le-juste-prix"},"author":{"name":"AC Franchise","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/7743e030be9e8777897b303b82e49d76"},"headline":"Le juste prix","datePublished":"2010-10-23T01:00:00+00:00","dateModified":"2010-10-23T01:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/ac-franchise.be\/article\/le-juste-prix"},"wordCount":494,"publisher":{"@id":"https:\/\/ac-franchise.be\/#organization"},"image":{"@id":"https:\/\/ac-franchise.be\/article\/le-juste-prix#primaryimage"},"thumbnailUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128023202-b0b8e73ebc6cb043da6d83220c6a436c.jpg","keywords":["Marketing"],"articleSection":["Actualit\u00e9s de la franchise"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/ac-franchise.be\/article\/le-juste-prix","url":"https:\/\/ac-franchise.be\/article\/le-juste-prix","name":"Le juste prix","isPartOf":{"@id":"https:\/\/ac-franchise.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ac-franchise.be\/article\/le-juste-prix#primaryimage"},"image":{"@id":"https:\/\/ac-franchise.be\/article\/le-juste-prix#primaryimage"},"thumbnailUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128023202-b0b8e73ebc6cb043da6d83220c6a436c.jpg","datePublished":"2010-10-23T01:00:00+00:00","dateModified":"2010-10-23T01:00:00+00:00","description":"Souvent le juste prix est fix\u00e9 en calculant le co\u00fbt du produit ou son prix de revient puis en appliquant une marge cens\u00e9e assurer la rentabilit\u00e9...","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ac-franchise.be\/article\/le-juste-prix"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/article\/le-juste-prix#primaryimage","url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128023202-b0b8e73ebc6cb043da6d83220c6a436c.jpg","contentUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128023202-b0b8e73ebc6cb043da6d83220c6a436c.jpg","width":150,"height":150},{"@type":"WebSite","@id":"https:\/\/ac-franchise.be\/#website","url":"https:\/\/ac-franchise.be\/","name":"AC Franchise","description":"Cr\u00e9er une franchise et devenir franchis\u00e9 !","publisher":{"@id":"https:\/\/ac-franchise.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ac-franchise.be\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/ac-franchise.be\/#organization","name":"AC Franchise","url":"https:\/\/ac-franchise.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/","url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","contentUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","width":300,"height":71,"caption":"AC Franchise"},"image":{"@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/7743e030be9e8777897b303b82e49d76","name":"Janine Mhamdi","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/298ccd45c3988a42ecf9cfce233984a8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/298ccd45c3988a42ecf9cfce233984a8?s=96&d=mm&r=g","caption":"Janine Mhamdi"}}]}},"_links":{"self":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/294753"}],"collection":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/comments?post=294753"}],"version-history":[{"count":0,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/294753\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/media\/294754"}],"wp:attachment":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/media?parent=294753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/categories?post=294753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/tags?post=294753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}