{"id":294772,"date":"2010-10-19T02:00:00","date_gmt":"2010-10-19T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/choisir-la-bonne-franchise-quels-criteres-2986"},"modified":"2010-10-19T02:00:00","modified_gmt":"2010-10-19T01:00:00","slug":"choisir-la-bonne-franchise-quels-criteres-2986","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/choisir-la-bonne-franchise-quels-criteres-2986","title":{"rendered":"Choisir la bonne franchise : Quels crit\u00e8res ?"},"content":{"rendered":"
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<\/a> <\/div>\n
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La franchise est une solution efficace<\/strong> pour aider les jeunes entrepreneurs \u00e0 cr\u00e9er leurs entreprises avec l’assistance d’un r\u00e9seau. A une semaine du salon Top Franchise de Marseille et \u00e0 un mois du salon Tunismed franchise, voyons comment choisir une bonne franchise.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le jeune cr\u00e9ateur b\u00e9n\u00e9ficie d’un accompagnement personnalis\u00e9 et d’une assistance<\/a>\u00a0continue – pendant toute la dur\u00e9e de son contrat de franchise<\/a> – et d’une formation sur mesure d\u00e8s le d\u00e9marrage de son projet.\u00a0Avant de s’engager, le futur franchis\u00e9 doit \u00eatre s\u00fbr de choisir le concept qui correspond \u00e0 son profil. Une franchise solide<\/strong> et pr\u00eate \u00e0 lui apporter toute l’aide et l’assistance dont il aura besoin. Pour ce faire, il doit s’informer sur l’histoire et l’\u00e9tat actuel du r\u00e9seau, ses dirigeants, les bilans des deux derni\u00e8res ann\u00e9es, sa r\u00e9putation sur le march\u00e9, le nombre de ses franchis\u00e9s, son image de marque<\/a> et surtout sur les services qu’il apporte \u00e0 ses franchis\u00e9s. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un bon franchiseur doit \u00eatre capable d’exercer les 5 m\u00e9tiers suivants : <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le marketing<\/span><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le franchiseur doit faire \u00e9voluer son concept<\/strong> pour r\u00e9pondre aux attentes de ses clients, en fonction des donn\u00e9es conjoncturelles et ce, gr\u00e2ce \u00e0 ces trois d\u00e9marches :
\u0095 Mener une\u00a0\u00e9tude de march\u00e9<\/a> approfondie.
\u0095 Trouver de nouvelles id\u00e9es, les tester sur une ou plusieurs unit\u00e9s pilotes<\/a> et les adapter \u00e0 son concept.
\u0095 Garder un dialogue permanent avec ses franchis\u00e9s pour r\u00e9colter les informations n\u00e9cessaires au d\u00e9veloppement de l’enseigne. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le d\u00e9veloppement du r\u00e9seau<\/span><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour qu’un franchiseur d\u00e9veloppe son r\u00e9seau, il doit \u00eatre en mesure de :
\u0095 Transmettre son savoir-faire<\/a>
\u0095 Partager son exp\u00e9rience avec l’ensemble du r\u00e9seau
\u0095 Savoir recruter ses franchis\u00e9s, les former
\u0095 Proposer des plans publicitaires et actions marketing
\u0095 Organiser des r\u00e9unions, s\u00e9minaires, commissions…
\u0095 Faire des visites p\u00e9riodiques des points de vente <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’assistance & l’animation<\/span><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ce sont les t\u00e2ches les plus importantes du franchiseur. Conseiller, animer<\/a>, communiquer, accompagner Cela va l’aider \u00e0 gagner la confiance de ses franchis\u00e9s <\/strong>et \u00e0 assurer le d\u00e9veloppement de son r\u00e9seau. Il doit \u00eatre \u00e0 l’\u00e9coute de ses partenaires, r\u00e9actif, pr\u00e9sent, cr\u00e9atif et dynamique. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La logistique<\/span><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le franchiseur doit \u00e9tablir une organisation bien structur\u00e9e quant aux besoins d’approvisionnement. En effet, chaque franchis\u00e9 doit s’informer au pr\u00e9alable, si le franchiseur est en mesure d’approvisionner chacun de ses franchis\u00e9s. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’accompagnement<\/span><\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le franchiseur est dans l’obligation de transmettre son savoir-faire \u00e0 ses franchis\u00e9s<\/strong> afin de les placer rapidement sur le chemin de la r\u00e9ussite. Il doit organiser des formations<\/a>\u00a0– initiales et continues – et prodiguer des conseils personnalis\u00e9s. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ayant d\u00e9velopp\u00e9 une strat\u00e9gie de vente efficace, un proc\u00e9d\u00e9 de fabrication pertinent et des outils de marketing performants, le franchiseur transmet \u00e0 son partenaire – soit le franchis\u00e9 – toutes les ficelles de sa r\u00e9ussite. Reste la question suivante : Comment r\u00e9ussir le recrutement de ses franchis\u00e9s<\/a> ? <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le franchis\u00e9 n’est pas le seul \u00e0 devoir bien r\u00e9fl\u00e9chir avant de se lancer dans l’aventure de la franchise. Le franchiseur doit \u00eatre vigilent quant au choix de ses franchis\u00e9s. Ce dernier doit avoir des comp\u00e9tences sp\u00e9cifiques, des moyens financiers, mais il faut surtout qu’il corresponde au profil recherch\u00e9 par l’enseigne. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ce profil varie en fonction du secteur d’activit\u00e9<\/strong>. En effet, certaines franchises recherchent des profils ayant des connaissances sp\u00e9cifiques tant au niveau technique que manag\u00e9riale. D’autres, n’exigent aucune comp\u00e9tence particuli\u00e8re et acceptent m\u00eame que le candidat vienne d’un autre secteur. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une fois recrut\u00e9, le franchis\u00e9 va devoir s’int\u00e9grer dans le r\u00e9seau. Il est indispensable de travailler en \u00e9quipe afin de r\u00e9ussir.\u00a0Le franchiseur aura la lourde t\u00e2che de\u00a0f\u00e9d\u00e9rer l’ensemble de ses partenaires franchis\u00e9s autour d’un m\u00eame objectif car en\u00a0franchise, contrairement \u00e0 un projet o\u00f9 l’entrepreneur est seul, la r\u00e9ussite d\u00e9pend de l’investissement, la motivation et l’implication de chacun !<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise est une solution efficace pour aider les jeunes entrepreneurs \u00e0 cr\u00e9er leurs entreprises avec l’assistance d’un r\u00e9seau. A une semaine du salon Top Franchise de Marseille et \u00e0 un mois du salon Tunismed franchise, voyons comment choisir une bonne franchise. Le jeune cr\u00e9ateur b\u00e9n\u00e9ficie d’un accompagnement personnalis\u00e9 et d’une assistance\u00a0continue – pendant toute […]<\/p>\n","protected":false},"author":1,"featured_media":294773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-294772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nChoisir la bonne franchise : Quels crit\u00e8res ?<\/title>\n<meta name=\"description\" content=\"La franchise est une solution efficace pour aider les jeunes entrepreneurs \u00e0 cr\u00e9er leurs entreprises avec l'assistance d'un r\u00e9seau. 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