{"id":294777,"date":"2010-10-18T02:00:00","date_gmt":"2010-10-18T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-meteo-sensibilite-ou-le-barometre-de-vos-ventes"},"modified":"2010-10-18T02:00:00","modified_gmt":"2010-10-18T01:00:00","slug":"la-meteo-sensibilite-ou-le-barometre-de-vos-ventes","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-meteo-sensibilite-ou-le-barometre-de-vos-ventes","title":{"rendered":"La m\u00e9t\u00e9o-sensibilit\u00e9 ou le barom\u00e8tre de vos ventes"},"content":{"rendered":"
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Vous savez bien qu’il suffit d’un bon coup de froid pour vendre des doudounes et des tartiflettes, et d’une vague caniculaire pour augmenter votre chiffre d’affaires sur les rayons glaces et maillots de bain. Pourtant la plupart des responsables d’achat ajustent leur stock avec des moyens pr\u00e9visionnels tr\u00e8s empiriques<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Bon ou mauvais le temps influence le consommateur<\/strong><\/em>. Pour les entreprises les ventes \u00e9voluent parfois en fonction du thermom\u00e8tre, et de mauvaises pr\u00e9visions peuvent avoir des cons\u00e9quences financi\u00e8res imm\u00e9diates. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Aussi des soci\u00e9t\u00e9s analysent-elles l’\u00e9volution des ventes selon la m\u00e9t\u00e9o et certains professionnels se sont sp\u00e9cialis\u00e9s pour conseiller les PME afin de r\u00e9duire les risques li\u00e9s \u00e0 cette m\u00e9t\u00e9o. Ceux-ci proposent de confronter l’historique des ventes au temps qu’il a fait\u00a0<\/strong><\/em>: temp\u00e9rature, pluviom\u00e9trie, ensoleillement, etc. A partir de cette \u00e9tude, ils \u00e9tablissent un diagnostic pr\u00e9cis.L’objectif est de transformer les fluctuations m\u00e9t\u00e9orologiques en avantages comp\u00e9titifs<\/strong><\/em>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ces \u00e9tudes de m\u00e9t\u00e9o-sensibilit\u00e9 par produit, par conditionnement et par r\u00e9gion procurent une analyse fine de l’\u00e9volution des ventes et un syst\u00e8me d’alerte \u00e0 quatre semaines<\/strong><\/em>. En effet les pr\u00e9visions m\u00e9t\u00e9o sont de plus en plus pr\u00e9cises et on peut se procurer des tendances \u00e0 peu pr\u00e8s fiables \u00e0 un mois. Cela revient \u00e0 anticiper l’\u00e9ventuelle rupture de stock ou l’achat de produits en pr\u00e9vision d’une augmentation des ventes qui n’arrivera pas. Ainsi on sait qu’avec le printemps les ventes de salades, carottes r\u00e2p\u00e9es et taboul\u00e9 augmentent de pr\u00e8s d’un tiers. Mais entre une journ\u00e9e \u00e0 15 \u00b0c ou un beau jour ensoleill\u00e9 \u00e0 22\u00b0c, on peut observer une variation de 40 % des ventes Cela vaut la peine de s’y int\u00e9resser <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vu dans L’Entreprise <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Vous savez bien qu’il suffit d’un bon coup de froid pour vendre des doudounes et des tartiflettes, et d’une vague caniculaire pour augmenter votre chiffre d’affaires sur les rayons glaces et maillots de bain. Pourtant la plupart des responsables d’achat ajustent leur stock avec des moyens pr\u00e9visionnels tr\u00e8s empiriques Bon ou mauvais le temps influence 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