{"id":294783,"date":"2010-10-18T02:00:00","date_gmt":"2010-10-18T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/un-nouveau-logo-pour-la-franchise-de-location-de-voitures"},"modified":"2010-10-18T02:00:00","modified_gmt":"2010-10-18T01:00:00","slug":"un-nouveau-logo-pour-la-franchise-de-location-de-voitures","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/un-nouveau-logo-pour-la-franchise-de-location-de-voitures","title":{"rendered":"Un nouveau logo pour la franchise de location de voitures"},"content":{"rendered":"
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La franchise Hertz* leader de la location de voitures,<\/strong> se lance dans une vaste campagne de modernisation de son image de marque.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Remis au go\u00fbt du jour par l’agence Landor Associates, le logo voit ses couleurs invers\u00e9es <\/strong>: l’ombre port\u00e9e des lettres jaunes de la marque a c\u00e9d\u00e9 la place \u00e0 une typographie noire, plus ronde et plus moderne se d\u00e9tachant sur fond jaune. Andr\u00e9 Gallin, directeur de la communication de l’enseigne de location de voiture explique : \u00ab\u00a0Quinze ans se sont \u00e9coul\u00e9s depuis la pr\u00e9c\u00e9dente version de notre logo. Dynamique, fluide [], ce rafra\u00eechissement d’image concerne l’int\u00e9gralit\u00e9 de nos activit\u00e9s dans le monde<\/em>.\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ce changement d’identit\u00e9 visuelle impacte aujourd’hui 8000 agences r\u00e9parties dans 145 pays<\/strong> et engendre un process de d\u00e9ploiement tr\u00e8s rigoureux : trois mois pour l’ensemble des supports administratifs, de 6 \u00e0 9 mois pour le parc de v\u00e9hicules utilitaires, 1 an pour l’uniforme des agents, 2 ans et demi pour relooker l’ensemble des agences ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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* Le r\u00e9seau Hertz a fait ses d\u00e9buts aux Etats-Unis en 1918. L’activit\u00e9 de l’enseigne est la location de voitures, avec un chiffre d’affaires d’environ 5 milliards de dollars et plus de 25 millions de locations par an dans le monde.<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Source : Iconamag n\u00b0 40<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise Hertz* leader de la location de voitures, se lance dans une vaste campagne de modernisation de son image de marque. Remis au go\u00fbt du jour par l’agence Landor Associates, le logo voit ses couleurs invers\u00e9es : l’ombre port\u00e9e des lettres jaunes de la marque a c\u00e9d\u00e9 la place \u00e0 une typographie noire, plus […]<\/p>\n","protected":false},"author":49,"featured_media":294784,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[140],"class_list":["post-294783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","tag-politique-concept-produit","entry","has-media"],"acf":[],"yoast_head":"\nUn nouveau logo pour la franchise de location de voitures<\/title>\n<meta name=\"description\" content=\"La franchise Hertz* leader de la location de voitures, se lance dans une vaste campagne de modernisation de son image de marque. 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