{"id":294792,"date":"2010-10-17T02:00:00","date_gmt":"2010-10-17T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-fast-food-etend-son-offre-halal-a-22-restaurants-de-son-reseau"},"modified":"2010-10-17T02:00:00","modified_gmt":"2010-10-17T01:00:00","slug":"la-franchise-fast-food-etend-son-offre-halal-a-22-restaurants-de-son-reseau","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-fast-food-etend-son-offre-halal-a-22-restaurants-de-son-reseau","title":{"rendered":"La franchise fast food \u00e9tend son offre halal \u00e0 22 restaurants de son r\u00e9seau"},"content":{"rendered":"
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Une pol\u00e9mique d\u00e9clench\u00e9e en octobre 2009 par le restaurant franchis\u00e9<\/strong> Quick de Roubaix qui proposait une offre de hamburgers halal jug\u00e9e discriminatoire et qui avait fait l’objet d’une plainte de la part du maire de Roubaix (class\u00e9e sans suite par le procureur de Lille) n’avait pas emp\u00each\u00e9 la cha\u00eene de restauration rapide <\/strong>de continuer sur sa lanc\u00e9e.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le test a \u00e9t\u00e9 men\u00e9 en parall\u00e8le sur huit autres restaurants de la chaine depuis pr\u00e8s d’un an. Les r\u00e9sultats se sont av\u00e9r\u00e9s positifs et les chiffres \u00e9loquents : le taux de fr\u00e9quentation de ces \u00e9tablissements et la progression ont \u00e9t\u00e9 multipli\u00e9s par deux et ont permis la cr\u00e9ation de 25 emplois en moyenne par restaurant.
C’est pourquoi, les dirigeants de la chaine de franchise<\/strong> Quick ont annonc\u00e9 lors d’une conf\u00e9rence de presse que l’exp\u00e9rience allait \u00eatre \u00e9tendue \u00e0 22 restaurants en France (14 en r\u00e9gion Ile de France et en province). Des crit\u00e8res objectifs ont \u00e9t\u00e9 retenus pour la s\u00e9lection des restaurants : Ceux qui vendent plus de hamburgers au poisson que de hamburgers au bacon et la variation de fr\u00e9quentation avant et apr\u00e8s le ramadan. Dans ces 22 restaurants, \u00e0 c\u00f4t\u00e9 des produits certifi\u00e9s halal par les moqu\u00e9es de Paris et d’Ivry, sera propos\u00e9 un hamburger au buf non halal (\u00e0 r\u00e9chauffer, non \u00e9labor\u00e9 sur place) mais aussi des produits bio.
Le r\u00e9seau de franchise restauration rapide <\/strong>Quick compte plus de 350 \u00e9tablissements sur le territoire fran\u00e7ais. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Une pol\u00e9mique d\u00e9clench\u00e9e en octobre 2009 par le restaurant franchis\u00e9 Quick de Roubaix qui proposait une offre de hamburgers halal jug\u00e9e discriminatoire et qui avait fait l’objet d’une plainte de la part du maire de Roubaix (class\u00e9e sans suite par le procureur de Lille) n’avait pas emp\u00each\u00e9 la cha\u00eene de restauration rapide de continuer sur 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