{"id":294794,"date":"2010-10-16T02:00:00","date_gmt":"2010-10-16T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/comment-reconquerir-un-client-perdu"},"modified":"2010-10-16T02:00:00","modified_gmt":"2010-10-16T01:00:00","slug":"comment-reconquerir-un-client-perdu","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/comment-reconquerir-un-client-perdu","title":{"rendered":"Comment reconqu\u00e9rir un client perdu ?"},"content":{"rendered":"
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Il peut arriver qu’un client fid\u00e8le c\u00e8de devant une offre plus all\u00e9chante ou plus innovante… Avant de mettre en uvre une strat\u00e9gie de reconqu\u00eate, analysez les causes de son d\u00e9part.<\/p>\n

Votre client a c\u00e9d\u00e9 aux charmes de la concurrence, certes, mais rien n’est perdu. Pourtant il faut vous remettre en question. R\u00e9unissez votre \u00e9quipe commerciale et interrogez-vous. Essayez de savoir pourquoi le client est parti<\/em><\/strong>. Il est n\u00e9cessaire de faire preuve d’humilit\u00e9 et d’\u00e9coute. Si vous travaillez dans un secteur tr\u00e8s concurrentiel, le mieux est de d\u00e9crocher votre t\u00e9l\u00e9phone et d’obtenir un rendez-vous de visu. Vous pouvez lui demander ce qui le ferait revenir.\u00a0 Si jamais il l\u00e8ve le voile sur un probl\u00e8me commercial, n’h\u00e9sitez pas \u00e0 le changer d’interlocuteur. Laissez-le vider son sac et cherchez \u00e0 recr\u00e9er un \u00e9change, puis \u00e0 retrouver un terrain d’entente. <\/p>\n

La pers\u00e9v\u00e9rance peut payer. Montrez que votre entreprise sait \u00e9voluer<\/em><\/strong>, qu’elle d\u00e9veloppe de nouveaux atouts, innove et s’ouvre \u00e0 de nouveaux march\u00e9s. Il peut \u00eatre int\u00e9ress\u00e9 par une entreprise qui fait des efforts et s’am\u00e9liore. En revanche \u00e9vitez le marchandage. Si vous consentez une hausse des prix, elle doit \u00eatre \u00e9quitable par rapport aux autres clients. Reconqu\u00e9rir un client est un travail de longue haleine. L’id\u00e9al est de le garder dans son r\u00e9seau de communication, de continuer \u00e0 l’inviter \u00e0 des pr\u00e9sentations, de lui envoyer la newsletter, de l’inviter \u00e0 une r\u00e9union th\u00e9matique… Multipliez les arguments en votre faveur. La strat\u00e9gie peut \u00eatre gagnante. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Il peut arriver qu’un client fid\u00e8le c\u00e8de devant une offre plus all\u00e9chante ou plus innovante… Avant de mettre en uvre une strat\u00e9gie de reconqu\u00eate, analysez les causes de son d\u00e9part. Votre client a c\u00e9d\u00e9 aux charmes de la concurrence, certes, mais rien n’est perdu. Pourtant il faut vous remettre en question. R\u00e9unissez votre \u00e9quipe commerciale […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-294794","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-marketing","entry"],"acf":[],"yoast_head":"\nComment reconqu\u00e9rir un client perdu ?<\/title>\n<meta name=\"description\" content=\"Il peut arriver qu'un client fid\u00e8le c\u00e8de devant une offre plus all\u00e9chante ou plus innovante... 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