{"id":294806,"date":"2010-10-14T02:00:00","date_gmt":"2010-10-14T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/capter-le-consommateur-grace-au-street-marketing"},"modified":"2010-10-14T02:00:00","modified_gmt":"2010-10-14T01:00:00","slug":"capter-le-consommateur-grace-au-street-marketing","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/capter-le-consommateur-grace-au-street-marketing","title":{"rendered":"Capter le consommateur gr\u00e2ce au street marketing"},"content":{"rendered":"
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Il s’agit d’aller au devant du client potentiel et d’appliquer les principes du marketing direct dans des espaces inhabituels afin de le rendre acteur de sa d\u00e9couverte. Les animations font appel \u00e0 tous les sens et lui permette de percevoir le produit d’une mani\u00e8re plus concr\u00e8te.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’id\u00e9e initiale r\u00e9side dans la cr\u00e9ation d’une communication directe, en dehors des m\u00e9dias classiques<\/strong><\/em>. Au d\u00e9part vous avez pu rencontrer des h\u00f4tesses vous proposant des \u00e9chantillons ou des v\u00e9hicules \u00e9lectriques avec le produit sur le toit circulant dans les rues de la ville. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Certaines entreprises sp\u00e9cialis\u00e9es dans le street marketing proposent en plus des animations attractives <\/strong><\/em>qui permettent au passant de d\u00e9couvrir un jus de fruit en le d\u00e9gustant \u00e0 l’occasion de la semaine du gout ou un parfum dans une bo\u00eete de nuit gr\u00e2ce aux effluves diffus\u00e9es. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D\u00e9sormais les professionnels de ces m\u00e9thodes insistent en effet sur la n\u00e9cessit\u00e9 de bien cibler votre public et de d\u00e9passer la simple distribution d’\u00e9chantillons pour que le consommateur vive une exp\u00e9rience r\u00e9elle<\/strong><\/em>. Un lieu d’intervention pourra \u00eatre d\u00e9termin\u00e9 et des points particuli\u00e8rement judicieux seront\u00a0sugg\u00e9r\u00e9s gr\u00e2ce \u00e0 des logiciels adapt\u00e9s. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’espace retenu est ensuite investi par une animation qui doit cr\u00e9er la surprise Ainsi Axe avait propos\u00e9 de compter le nombre de contacts dans une soir\u00e9e Les jeunes gens s’en souviennent encore C’est bien l’objectif de la marque. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dominique Deslandes <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Il s’agit d’aller au devant du client potentiel et d’appliquer les principes du marketing direct dans des espaces inhabituels afin de le rendre acteur de sa d\u00e9couverte. Les animations font appel \u00e0 tous les sens et lui permette de percevoir le produit d’une mani\u00e8re plus concr\u00e8te. L’id\u00e9e initiale r\u00e9side dans la cr\u00e9ation d’une communication directe, […]<\/p>\n","protected":false},"author":48,"featured_media":294807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-294806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nCapter 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